Smartphone demand has slowed due to market saturation in most North American and European countries, so the primary opportunities there stem from device replacement. Forrester forecasts that these economies will add no more than 91 million new smartphone subscribers.
According to the latest market study by Berg Insight, the market for consumer GPS pet trackers and services in Europe and North America is forecast to grow from € 60 million in 2017 to reach about € 340 million in 2022.
“A product that took 12 to 18 months for a Western company to bring to market might take only four to six weeks within the Shanzhai ecosystem. It was common for Western companies that announced a new gadget to find Shanzhai versions of it on the shelves before they could put it on sale themselves.”
Global shipments of wearable devices are forecast to reach 125.3 million units in 2018, that’s up 8.5% from 2017. The growing popularity of smartwatches and greater wearables adoption in emerging markets will combine to produce a five-year compound annual growth rate (CAGR) of 11% with shipments reaching 189.9 million units in 2022.
Smart speaker shipments grew 197% year-over-year to reach a record 22.7 million units in Q3 2018 — the market will surpass 100 million units in use during 2018. Amazon remained the top-ranked vendor in Q3 with 32% market share, followed by Google at 23%.