Global Smart Speaker Shipments Gain Momentum

The worldwide smart speaker market grew 52% in Q4 2019, with vendors shipping 49.2 million units in the quarter. For full-year 2019, vendors shipped a total of 125 million smart speakers worldwide — 60% more than in 2018.

via Canalys

Why Digital Marketers will Adopt Smart Speaker Advertising

“These insights open doors for savvy marketers to capitalize on the morning usage, such as branded voice commands for morning consumer goods, or weekend usage, such as translating a weekly planning or productivity enhancement app to be more voice command friendly.”

via Comscore

CES 2020: Consumer Technologies Industry Outlook

“Most discussions are likely to be centered on how companies in automotive, health, and smart home industries plan to leverage AI, automation and robotics to launch new offerings and experiences.”

via Forrester

Outlook for Affordable 5G Smartphones at CES 2020

5G phones on the U.S. market are priced at a premium; a majority cost over $1,000. However, this is set to change as chipmakers roll out technology that will allow for cheaper 5G phones, taking the technology closer to mainstream support in 2020.

via GlobalData

CES 2020: Why 5G-Enabled Devices will Emerge Slowly

“5G in 2020 will feel like 3G in 2004 or 4G in 2010. It won’t enable new business or marketing use cases due to a lack of critical mass – and will primarily remain a hot debate between telcos, network equipment vendors and industrial firms.”

via Forrester

Why Device Vendors Can’t Rely on Bright Shiny Objects

Worldwide shipments of devices — personal computers (PCs), media tablets and mobile phones — will decline by 3.7 percent in 2019, according to the latest worldwide market study by Gartner.

via Digital Lifescapes

Global Quest for Elusive Smartphone Growth

Globally the smartphone market is no longer expanding. IDC forecasts an increase of just 1.8% in units to 2023, with volumes rising over the 1.5 billion unit threshold annually after a dip this year. Where does that leave emerging markets, which for many years were a motor of growth?

via IDC

Consumer Spending on Tech to Reach $1.3 Trillion

Consumer spending on technology is forecast to reach $1.32 trillion in 2019, that’s an increase of 3.5% over 2018. Purchases of traditional and emerging tech will remain strong, reaching $1.43 trillion in 2022 with a five-year CAGR of 3%.

via IDC

Connected Wearables Shipment will Reach 239 Million

Growing at a compound annual growth rate (CAGR) of 15.4 percent, total shipments of smartwatches, smart glasses, fitness & activity trackers, smart clothing, mobile telecare and medical devices as well as other wearable devices are forecasted to reach 238.5 million units in 2023.

via Digital Lifescapes

Why New Smartphone Shipments Have Declined

Smartphone demand has slowed due to market saturation in most North American and European countries, so the primary opportunities there stem from device replacement. Forrester forecasts that these economies will add no more than 91 million new smartphone subscribers.

via Forrester