The potential for targeted, personalized advertising — enabled by new mobile device adoption — is a key area of interest for digital marketers. Advertising spend on smart watches will reach $68.6 million by 2019, that’s up from an estimated $1.5 million this year.
Worldwide personal computer (PC) shipments totaled 68.5 million units in the first quarter of 2015 (1Q15) — that’s a year-on-year decline of -6.7 percent, according to the latest global market study by International Data Corporation (IDC).
Health-related software apps can help bridge the physician-patient gap, based on recent research. A study found 56.6% of U.S. adult mobile health app users shared their tracked health information with their doctors, and an additional 14.2% provided this data to other healthcare professionals.
Those of us that follow trends in the global consumer electronics market knew that this day would come. Media Tablets will overtake Notebook PCs as the largest mobile computing category this year, according to ABI Research.
The installed base of U.S. connected TV sets reached 22 million in Q4 2014 — that’s up from 13 million in Q4 2013. The number of connected TVs now exceed that of Blu-ray disc players, which had an installed base of 20 million units in Q4 2014.
Slowing revenue growth and market saturation across all device segments will drive vendors to change their go-to-market strategies to entice price-sensitive customers. Moreover, TBR estimates that total PC revenue declined 12.1% year-to-year in 4Q14 to $36.5 billion.
Wearable technology is about to evolve. The explosion of wearable devices was originally led by fitness bands. However, a combination of new vendors, new devices, and greater end-user awareness will now drive the worldwide wearables market higher in 2015.