IDC believes that detachable 2-in-1 devices will show strong growth potential in the tablets category, and convertible notebooks are beginning to gain traction in PCs. But ultimately, for more people in more places, the smartphone is the clear choice in terms of owning one connected device.
A total of 69.4 million mobile handsets were purchased in Brazil in 2014, with smartphones representing close to 75% of total sales. Brazil accounted for over 40% of smartphones sold in Latin America in 2014 — followed by Mexico and Argentina, which were responsible for 20% and 8% of all sales, respectively.
via Pyramid Research
In 2014, Chromebooks gained more traction in the North America market, and are set to continue growing as online streaming devices become more popular among consumers and business buyers.
The ‘bring your own device’ (BYOD) market will grow at a CAGR of 25.32 percent from 2014 to 2019, according to Technavio. There’s been an increase in number of personal devices — such as smartphones and tablets — in the workplace because of more liberal BYOD policies.
According to the latest study by Futuresource Consulting, the market for mobile computing devices in the compulsory education sector (K-12) has risen by 18.3% year-over-year, with 5.7 million devices shipped into K-12 education globally in the fourth quarter of 2014.
PC vendors have a complex market development challenge in 2015 — learn how to embrace ongoing demand volatility. Worldwide PC shipments are expected to fall by -4.9 percent in 2015, while growth projections for 2016 and 2017 were raised slightly.
Although the tablet outlook has been tempered, IDC expects positive growth for the market in the years to come as demand in the commercial sector increases — particularly as more enterprise mobility applications gain adoption and improve user productivity in meaningful an substantive ways.