“These insights open doors for savvy marketers to capitalize on the morning usage, such as branded voice commands for morning consumer goods, or weekend usage, such as translating a weekly planning or productivity enhancement app to be more voice command friendly.”
5G phones on the U.S. market are priced at a premium; a majority cost over $1,000. However, this is set to change as chipmakers roll out technology that will allow for cheaper 5G phones, taking the technology closer to mainstream support in 2020.
“5G in 2020 will feel like 3G in 2004 or 4G in 2010. It won’t enable new business or marketing use cases due to a lack of critical mass – and will primarily remain a hot debate between telcos, network equipment vendors and industrial firms.”
Worldwide shipments of devices — personal computers (PCs), media tablets and mobile phones — will decline by 3.7 percent in 2019, according to the latest worldwide market study by Gartner.
Globally the smartphone market is no longer expanding. IDC forecasts an increase of just 1.8% in units to 2023, with volumes rising over the 1.5 billion unit threshold annually after a dip this year. Where does that leave emerging markets, which for many years were a motor of growth?
Growing at a compound annual growth rate (CAGR) of 15.4 percent, total shipments of smartwatches, smart glasses, fitness & activity trackers, smart clothing, mobile telecare and medical devices as well as other wearable devices are forecasted to reach 238.5 million units in 2023.
Smartphone demand has slowed due to market saturation in most North American and European countries, so the primary opportunities there stem from device replacement. Forrester forecasts that these economies will add no more than 91 million new smartphone subscribers.