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Data-Driven Marketing Spending Fuels Big Data Applications

Marketing Big Data Analytics

Despite struggles, American marketers remain focused on improving big data, and those putting money toward such efforts are reaping the benefits. About 43% of U.S. survey respondents said they expected their data-driven marketing spending to be higher.

via eMarketer

Global Technology, Media and Entertainment M&A Trends

Technology, Media and Entertainment

A new market study by Mergermarket, reveals that 84 percent of Technology, Media and Entertainment (TME) companies expect to see more cross-sector merger and acquisition (M&A) deals over the next two years.

via Digital Lifescapes

How Savvy CIOs and IT Leaders Explore Digital Transformation

digital business transformation CIO market research

Cloud computing, big data and the Internet of Things are primary topics for technology leaders. Indeed, tech leaders use Twitter to showcase their expertise and both drive the conversation as well as actively engaging with content from other leaders.

via SocialTimes

Why Security is Perceived as a Barrier to Mobile Shopping

Mobile Shopping on smartphone or tablet

What’s stopping people from buying on their smartphones and tablets? They spend plenty of time shopping that way, but the purchase dollars just aren’t flowing. By and large, mobile is still for the top of the purchase funnel – where consumers research products and services online.

via eMarketer

The Ongoing Disruption of Video Entertainment in America

Video Entertainment in America

Following the launch of the Netflix and Hulu video streaming services in America, most savvy industry analysts knew that while it wasn’t clear how long it would take for these offerings to gain momentum, one thing was blatantly obvious — the disruption of the legacy pay-TV model had begun.

via Digital Lifescapes

The Symbiotic Union between SEO and Content Marketing

SEO Content Marketing

According to a recent survey, 72% of marketer respondents cited relevant content creation as the most effective SEO tactic. Unfortunately, though, it was also the second most difficult — cited by 46% of respondents.

via eMarketer

More Latin Americans are Adopting OTT Video in 2015

Latin America OTT Video

Over the Top (OTT) television and video entertainment revenues in Latin America — across thirteen countries in the region — are forecast to reach $2.91 billion by 2020, that’s up from the $1.13 billion expected in 2015.

via Digital Lifescapes

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