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Virtual and Augmented Reality M&A Outlook for 2017

VR and AR market research

Where the Digi-Capital ‘Augmented and Virtual Reality Report Q1 2017’ deals database tracked $1.5 billion investments in the last 12 months up to Q1 2017, there was only $600 million of M&As in the same period.

Source: Digi-Capital

Online Adults in UK Double Their Usage of Digital Video

UK online video market research

Adults in the UK will spend an average of 53 minutes per day watching digital video this year, that’s more than double what it was five years ago. By 2019, 10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.

Source: eMarketer

Why Marketers Can’t Compete with Mobile App Leaders

curated content market research

Why use Flipboard? Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

Source: eMarketer

Dark Social: The Black Hole of Your Referral Traffic

dark social market research

The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

Source: Talkwalker

How B2B Brands Leverage Buyer-Focused Video

According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.

Source: THINK Marketing

How Streaming Video Demand is Driven by Innovation

streaming video market research

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months.

Source: Digital Lifescapes