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Paid Search Advertising Revenue will Reach $57.80 Billion

paid search advertising market research

This year, Google will generate $57.80 billion in total digital ad revenue worldwide, that’s an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s advertising revenues represent 30.9% of the total worldwide market.

Source: eMarketer

Global Digital Content Revenue will Exceed $180 Billion in 2017

digital content market research

The value of digital content transactions paid for by telecom service provider billing is expected to reach $47 billion by 2020 — that’s more than four times 2015 results of just under $11.3 billion, according to the latest worldwide market study by Juniper Research.

Source: Digital Lifescapes

Augmented and Virtual Reality Technology Market Outlook

AR VR applications market research

Virtual Reality will be big, Augmented Reality will be bigger (and take longer). But as in most early stage tech markets, growth will be curved, not straight. There will be a few billion dollars revenue this year, a progressive ramp in 2017, and a hoped for inflection point in 2018.

Source: Digi-Capital

Exploring the Global Digital Media Readiness Framework

global digital media market research

The Digital Media Readiness Framework has identified 23 main indicators that can measure the level of adoption and usage in the media industries of digital content, products and services. But not all indicators carry the same importance, impact and weight in determining the health of media, entertainment and information industries.

Source: World Economic Forum

Connected Devices Transform the Audio-Visual Media Market

audio-visual media device market research

The world now contains 8.1 billion connected smartphones, media tablets, personal computers, televisions, TV-attached devices and various audio devices. On average, across the whole globe, this Internet-connected device installed base now equates to about four devices per household.

Source: Digital Lifescapes

British Now Spend More for Online Video than DVDs

UK video market research

Britons will spend more on video streaming subscriptions and film/TV downloads than on buying and renting DVDs. Consumers will spend £1.31B on streaming and downloading in 2016 (23.7% more than 2015), compared to £956M on DVDs (includes Blu-ray), a 16.3% decline.

Source: Strategy Analytics

Key Trends Shaping the Cross-Platform Media Landscape

US digital media marketing research

The lines between desktop, mobile, TV and film are beginning to blur as the various platforms are often more distinguished by differences in use case than by the underlying technology. As a result, there are a new host of issues and solutions facing marketers and publishers.

Source: comScore

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