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Why Digital Content Strategy Leadership is Essential

Why Digital Content Strategy Leadership is Essential

“Only 48% of the communications collateral used by companies to influence stakeholder perceptions is easy to process. The majority is complex, containing too much extraneous information. Leaders must eliminate the nonessential and remove clutter so that messages are concise and easy to digest.”

via Gartner

Digital Politics: Exposing The Post-Truth Reality

Digital Politics: Exposing The Post-Truth Reality

“The nebulous realm of political advertising, issue advertising and microtargeting on digital platforms has sparked outrage and debate among industry leaders, political campaigners and citizens as to what needs to change in order to combat disinformation.”

via World Economic Forum

Connected TV Advertising Gains Momentum in U.S. Market

Connected TV Advertising Gains Momentum in U.S.

U.S. advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

via eMarketer

Paywalls vs Advertising: Digital Media in Transition

Paywalls vs Advertising: Digital Media in Transition

“To remain successful in the saturated attention economy against huge competitors, inserting ad-supported aspects is an imperative for many digital providers. However, the old ways of ads – served, not sought; invasive, not useful; demanding, not intriguing – are no longer sufficient.”

via MiDiA

How Authentic Narratives Fuel Community Engagement

How Authentic Narratives Fuel Community Engagement

“A dizzying array of new marketing vehicles have popped up in recent years. Traditional media such as magazines and events are very important in communicating to a community, but new media allows innovative ways to extend and enhance the message.”

via Forrester

Why Digital Media Niche is the New Mainstream

Why Digital Media Niche is the New Mainstream

“Marketing of media brands is locked in a transition phase, moving from the old model of one-to-many messaging to targeted digital campaigns. As in all transitions, the old and new models will co-exist for some time.”

via MIDiA

The Global Digital Advertising Upside in 2019

The Global Digital Advertising Upside in 2019
In 2019, worldwide digital advertising spending will rise by 17.6% to $333.25 billion, according to eMarketer. That means that, for the first time, digital will account for roughly half of the global advertising market.

via eMarketer