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Mobile Reaches 51.9% of Digital Ad Spending in U.S. Market

mobile digital marketing advertising

This will be a benchmark year for advertising spending in the U.S. market, as the mobile channel surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015.

Source: eMarketer

Why B2B Influencer Marketing is So Effective for Tech Vendors

B2B IT Influencer Marketing

Business-to-business decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms. Word-of-mouth is a key driver, with business people looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources.

Source: eMarketer

Why B2B Digital Marketing Lacks Talent, Budget and Tools

B2B Digital Marketing

Marketing technology can help business-to-business (B2B) digital marketers with everything from content marketing to the leads process to getting the ever-desirable cross-channel customer view. However, most B2Bs don’t have all of the resources they need — and even those who do struggle to make the most of them.

via eMarketer

How Retailers Gain more Mobile Web Conversions in Germany

Mobile online shopping in Germany

Mobile online shopping has advanced in Germany. And just like France and the U.S., retailers in Germany with mobile-optimized web sites have seen a notable boost in conversions, as more visitors viewed more products online.

via eMarketer

Commercial Storytelling Strategy is About Ideas, Not Data Metrics

Metrics Destroy Storytelling

Stories can create an emotional connection between readers and brands and promote loyalty among your audience. Instead of blindly following the numbers, etch your brand’s story through content marketing using these three tips.

via Forbes

Ad-Blocking: the Compelling Content Marketing Justification

Advertising Blocking software

Thanks to ad-blocking, many of the web’s most informed users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no re-targeted ads and no native ad content.

via eMarketer

Why Most Content Marketing Doesn’t Advance B2B Sales

B2B Content Marketing

According to a recent survey, just 45.6% of B2B sales and content management professionals worldwide said their content marketing effort reflected their brands ‘very’ well. A nearly identical 43.4% said it did this just ‘somewhat’ well.

via eMarketer

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