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How Streaming Video Demand is Driven by Innovation

streaming video market research

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months.

Source: Digital Lifescapes

Why B2B Buyers are Searching for Your Best Content Assets

B2B Content Marketing market research

The customer needs to be the primary design point for your content strategy – and your website will be the right place to foil content devils with great execution details. Buyers spend more time online researching and buying products, which means your content marketing practices must keep pace.

Source: Forrester

U.S. Digital Video Streaming Gained Momentum in 2016

TV streaming video market research

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016.

Source: Nielsen

Why Marketers Must Evolve Beyond Inert Social Media Ads

north america social media market research

eMarketer estimates that the number of people in the United States with a Twitter account will increase only 1.9% in 2017. And growth is seen edging even lower in the following two years. What’s the impact on American marketers? Content marketing and organic search gains new momentum.

Source: eMarketer

Video Games Market M&A Reached New High in 2016

video games market research

Last year was a record breaker for games, with Digi-Capital’s Games Report 2017 recording $30.3 billion games deals in 2016. The $28.4 billion of games mergers and acquisitions (M&A) was 77% higher than 2014’s previous record, and $1.9 billion games investment was the second highest ever.

Source: Digi-Capital

B2B Digital Marketing Ongoing ROI Challenge

social media market research

Only 30% of respondents in a recent survey said social media had met or exceeded their ROI expectations for driving brand awareness, and just 24% said the same about social media’s ability to contribute to lead generation.

Source: eMarketer

Augmented and Virtual Reality Headsets Growing at 108.3%

AR VR headset market research

According to IDC, Worldwide AR and VR headset shipments will see a compound annual growth rate of 108.3% over 2015 – 2020 forecast period, reaching 76.0 million units by 2020. VR devices will lead in terms of volume.

Source: IDC