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South Korea Continues to Lead Mobile Social Net Penetration

South Korea Mobile Social Network

South Korea boasts the highest penetration of mobile phone social networkers as a percentage of the total population of any country in Asia-Pacific, according to eMarketer’s latest forecast of mobile social usage around the world.

via eMarketer

Telecom Marketers are Focused on Mobile, Video and Native Ads

Telecom Marketing

Between 2014 and 2019, digital media outlays by U.S. telecom advertisers will grow at a compound annual growth rate of 11.4% — that’s lower than any other industry. This year, digital advertising investments will reach $6.49 billion.

via eMarketer

Digital Ad Spend to Exceed $7B in the Financial Services Sector

Financial Services Digital Advertising

The financial services industry is the third-largest in the U.S. market, in terms of digital advertising spending. Financial services firm’s digital ad spend will be up 14.5% to reach $7.19 billion, or 12.3% of all digital outlays in the U.S. during 2015.

via eMarketer

Digital Marketers in the American Auto Industry Lead Spending

US Auto Industry

European car manufacturers are the recognized leader of design innovation, but the U.S. automotive industry will spend $7.30 billion on digital advertising in 2015 and will continue to grow their digital spend — reaching $12.08 billion by 2019, according to eMarketer.

via eMarketer

Digital Marketing Shift Drives the Advertising Upside in America

US Digital Ad Spending

Digital advertising spending within the U.S. market will total $58.61 billion in 2015, and retailer ad outlays will comprise 22% of that figure, or $12.91 billion — by far outpacing all other industries, according to eMarketer.

via eMarketer

Digital Signage is Undergoing a Significant Transformation

Digital Signage

The transition from static, paper-based signage to digital content is developing quickly as companies understand the benefits of digital solutions. New survey results from IDC show nearly 82% of companies currently using digital signage are “very satisfied” with the technology.

via IDC

American Retailer mCommerce Sales will Reach $153.5 Billion

Mobile retail ecommerce

eMarketer estimates that U.S. retail mobile commerce sales will approach $77 billion in 2015, that’s up 32.2% from 2014. This growth will push the mCommerce share of eCommerce up to 22%. By 2019, mCommerce sales will have doubled to $153.50 billion.

via eMarketer

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