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Advertising Fraud: Can Artificial Intelligence Reduce It?

advertising fraud market research

When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage.

Source: Digital Lifescapes

When it Comes to Advertising Effectiveness, What is Key?

With the transformation of the advertising industry, the balance has shifted. And as a result, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns.

Source: Nielsen

Why Marketers are Shifting to Mobile Search Campaigns

mobile search market research

eMarketer estimates that 71.5 percent of the U.S. population will execute search queries online at least once per month in 2017, which translates to 85 percent of internet users. Many more searches are on mobile devices.

Source: eMarketer

Digital Influencers are Leading a Marketing Transformation

immersion-influence-ep-2016

Influencers are the masters of their niches, and have established a high level of trust and two-way communication with their followers. They know how to incorporate a brand’s products and services into content people are watching and they do it very seamlessly.”

Source: Knowledge@Wharton

Social Media Advertising Results Expose the Harsh Reality

social media fail market research

Very few U.S. internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. In fact, just 1% of survey respondents said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram advert.

Source: eMarketer

State of Play in Home Video Entertainment

video game market research

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

Source: Nielsen

Why Advertising Fraud is a Serious Problem for Marketers

advertising fraud market research

Nearly half (48%) of respondents identified invalid traffic from bots and scripts as the most common type of ad fraud they encountered. That was followed by unauthorized rebrokering (13%), click cramming (13%) and ad stacking (10%).

Source: eMarketer