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Why Argentina is an Important Digital Market in Latin America

Despite a seemingly endless string of news reports about foreign companies reducing operations in Argentina, the country remains relevant in Latin America. eMarketer estimates there are 27.1 internet users in Argentina – the total will rise to 29.0 million in 2015, or 66.8% of the country’s population.

via eMarketer

How Mobile Search is Driving Traffic from Smartphones

Mobile increased its share of paid search clicks by 6 percentage points in North America — from one-third to nearly 40 percent. The gain was due to smartphones, which accounted for more than one-fifth of clicks in Q4 2014, up from 16% during the same period the year prior.

via eMarketer

How Online Usage Trends Impact Retail eCommerce Revenues

Though mobile shoppers accounted for 75.9% of all U.S. digital shoppers in 2014, and mobile buyers for 63.7% of digital buyers, nearly 56% of traffic to retail sites came from non-mobile sources, as did three-quarters of revenues.

via eMarketer

More B2B Marketers Plan to Spend Big on Mobile in 2015

B2B Content

Among B2B marketing executives worldwide that responded to a survey, just one-third used mobile to distribute their content. However, 65% of B2B content marketers worldwide said they planned to increase spending on mobile applications in 2015.

via eMarketer

Many U.S. Retailers are Slow to Adopt Digital Technologies

Retailer Technologies

North American retailers have plenty of work ahead of them when it comes to integrating new technologies. From multi-channel to payments to mobile, their work is cut out for them — but is almost certain to evolve even further before they put their current plans in place.

via eMarketer

Why Savvy Mobile Marketers Follow the Path to Google Apps

2014 saw a major shift in mobile advertising impressions. According to recent data, Google Android grew its share of mobile ad impressions worldwide by more than 66% between Q4 2013 and Q4 2014 — leapfrogging Apple iOS to claim first place.

via eMarketer

B2B Buyers Pursue Complex Procurement Journeys Online

Decision-making authority for purchases is slipping away from individuals in familiar roles. Just as the digital revolution has transformed once-predictable consumer purchasing paths, so too B2B selling has become less linear as customers research, evaluate, select, and share experiences about products.

via McKinsey

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