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Some Over-the-Top Video Subscribers Still Using Pay-TV

Video entertainment market research

Despite online TV rapidly growing in popularity, there’s no doubting the importance of the traditional TV set to the media consumption habits of internet users – even among those who are paying for an online TV service.

Source: GlobalWebIndex

Digital Commerce Users will Reach 3 Billion by 2021

digital commerce market research

The mobile internet is a proven catalyst for online retail innovation. For some time, it’s been clear that the mobile device — either smartphone or media tablet — is increasingly important in the world of digital commerce transaction growth across the globe.

Source: Digital Lifescapes

Nearly Half of Internet Users in France Adopt OTT Video

internet video France market research

Over-the-top (OTT) video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users (49.7%) and 38.7% of the overall population will access streaming video services at least once a month, according to eMarketer’s most recent forecast of digital video usage in France.

Source: eMarketer

Virtual and Augmented Reality M&A Outlook for 2017

VR and AR market research

Where the Digi-Capital ‘Augmented and Virtual Reality Report Q1 2017’ deals database tracked $1.5 billion investments in the last 12 months up to Q1 2017, there was only $600 million of M&As in the same period.

Source: Digi-Capital

Online Adults in UK Double Their Usage of Digital Video

UK online video market research

Adults in the UK will spend an average of 53 minutes per day watching digital video this year, that’s more than double what it was five years ago. By 2019, 10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.

Source: eMarketer

Why Marketers Can’t Compete with Mobile App Leaders

curated content market research

Why use Flipboard? Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

Source: eMarketer