In France, broadcast TV remains almost universally popular. But many consumers also watch TV on other devices and platforms, including PCs, tablets and mobile phones. Conversely, much digital video content can now be viewed on a TV set, as explored by eMarketer.
Customers today forge paths to purchase that seamlessly cross channels, screens and stores. For example, U.S. consumers in 2015 spent a whopping $1.5 trillion in-store that originally started or were influenced along the way by digital touchpoints.
As today’s CMO focuses on customer experience, the financial benefits of agency consolidation and territoriality are outweighed by the need for collaboration and agility. Agencies need to become business experts, not just marketing experts.
Net advertising revenues at Google reached $51.81 billion worldwide in 2015. That represents a more than 30% share of all worldwide digital ad revenues—far ahead of second-place Facebook, which garnered 9.6% of worldwide digital ad revenues last year.
Google’s annual “Year in Search” video and website remind us that people turn to Google in the moments that matter to them — from the profound to the mundane. More than 100 billion searches are conducted on Google each month.
Source: Think with Google
eMarketer estimates that outlays on mobile advertising soared more than twofold in 2015 to reach $15.82 billion. Mobile made up 22.3% of total media ad spending in China — a higher level than in any other market worldwide.