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Augmented and Virtual Reality Headsets Growing at 108.3%

AR VR headset market research

According to IDC, Worldwide AR and VR headset shipments will see a compound annual growth rate of 108.3% over 2015 – 2020 forecast period, reaching 76.0 million units by 2020. VR devices will lead in terms of volume.

Source: IDC

Digital Media Tech Revenue will Reach $161 Billion in 2017

global digital media market research

Over 50 percent of enterprises are either in proof of concept or scaling up their digital technology deployments. According to the TBR assessment, digital technology is mainstream and it’s already changing the way that businesses interact with their online stakeholders.

Source: Digital Lifescapes

Global Mobile Service Provider Data Migration Strategies

wi-fi mobile data market research

According to the latest worldwide market study by Juniper Research, as 4K video content becomes more widely available, the average data usage will increase leading to almost threefold rise in cellular network traffic to exceed 318,000 PB by 2021.

Source: Digital Lifescapes

Digital and Mobile Media Gains Momentum in France

digital media France market research

Next year will mark a major milestone for media consumption in France. According to eMarketer’s latest forecast of time spent with media, the average adult will spend more time with digital media per day than TV, a first for that country. Also next year, time spent with mobile devices will surpass desktop and laptop time.

Source: eMarketer

Many More American Marketers Embraced Mobile Media in 2016

Google mobile advertising market research

The shift in share of Google’s U.S. advertising revenues from desktop to mobile was sharp between 2015 and 2016. Last year, about of 60% of the search giant’s net U.S. ad revenues came from desktop placements. This year, the mix will be almost exactly 50/50 between desktop and mobile.

Source: eMarketer

Digital Marketing is Driving the Global B2B Media Landscape

digital marketing market research

The global B2B media market is expected to surpass revenues of  around $32 billion during 2016-2020. Digital marketing is expected to be the dominant sector in B2B media during the forecast period.

Source: Technavio

7 Ways to Win Consumers on Their Path to Purchase

The path to purchase, from start to finish, is rarely linear—it’s more akin to a scavenger hunt. Along the customer journey, one search can spark an entirely new idea or want. And one search can make the difference between your brand and the competition.

Source: Think with Google