Archive | Digital Media RSS for this section

U.S. Social Media Study Shows Shifting Platform Use

The number of Facebook users will rise less than 1 percent to 169.5 million in 2018, driven by adoption among older age groups. However, there will be declines between 5.6% and 9.3% among users under 25, for a loss of 2.1 million.

via eMarketer

Fake Social Followers: Marketing Fraud Investigation

Fake Followers: Marketing Fraud Investigation

The New York attorney general, Eric T. Schneiderman, opened an investigation into a company that sold millions of fake followers on social media platforms, some of them copying real users’ personal information.

via The New York Times

Six Digital Video Trends for 2018

Eyeidea stock video portfolio

In 2018, eMarketer estimates, 181.5 million people in the U.S. will use connected TVs at least once per month — a number that amounts to just over 55% of the general population. By 2021, connected TV users will reach 194.4 million.

via eMarketer

Video Entertainment Original Content Creation Trends

Video Entertainment Original Content Creation Trends

According to Juniper Research, Subscription Video on Demand (SVoD) services — from leading providers such as Netflix and Amazon — will drive a surge in OTT revenues to reach $120 billion in 2022, and that’s up from $64 billion in 2017. In this environment, the traditional expensive bundle of pay-TV services will surely continue their decline.

via Digital Lifescapes

How to Select the Best Influencer for Your Business


Influencer marketing is an increasingly popular component of social marketing, offering new sources of content and greater potential reach into desired audiences. “Choose influencers based on audience reach, brand relevance and their ability to resonate with followers for favorable outcomes,” says Jay Wilson, research director at Gartner.

via Gartner

U.S. Marketers Still Trying to Buy Mind-Share with Ads


Regardless of the consistently poor results, U.S. social network advertising spending will surpass $21 billion, accounting for 25.5% of all digital ad spending. By 2019, social ad spending will top $31 billion, making up 29.4% of digital ad spending.

via eMarketer

Evolution of the Digital Advertising Ecosystem


The importance of programmatic advertising is ever increasing, expected to account for over 50% of display advertising by the end of 2017. The digital advertising ecosystem sees ad exchanges providing automated real-time bidding (RTB) services, connecting the demand (advertiser) side through demand side platforms(DSP) and the supply (inventory) side through supply side platforms (SSP).

via Idate