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7 Ways to Win Consumers on Their Path to Purchase

The path to purchase, from start to finish, is rarely linear—it’s more akin to a scavenger hunt. Along the customer journey, one search can spark an entirely new idea or want. And one search can make the difference between your brand and the competition.

Source: Think with Google

American Digital Advertising Spend will Surpass TV in 2016

US digital marketing market research

American advertisers are flocking to digital marketing at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the U.S. market. According to the eMarketer latest forecast, digital will overtake TV ad spending this year for the first time.

Source: eMarketer

Cognitive Computing Enables Smart Marketing to Thrive

machine learning market research

Juniper Research has found that machine learning algorithms used to enable more efficient ad bids over real-time bidding (RTB) networks will generate an estimated $42 billion in annual advertising spend by 2021 — that’s up from an estimated $3.5 billion in 2016.

Source: Digital Lifescapes

Demand for Predictive Analytics in the Global Search Market

predictive analytics market research

Global market for search and content analytics will grow at a CAGR of over 22% between 2016 and 2020. The growth is accredited primarily to the increasing use of social media for content analytics. During 2015, the market was dominated by the Americas with a share of almost 52%.

Source: Technavio

Ultra High-Definition TV will Reach 189 Million Viewers

4k uhdtv video market research

The digital TV and video entertainment market will expand via online and mobile delivery of new media. This new growth will be driven by network operator owned services, such as Internet Protocol Television (IPTV), or through Over The Top (OTT) video streaming services such as Amazon Prime, Netflix and Hulu among others.

Source: Digital Lifescapes

RIO 2016 Olympics Online Video Entertainment Trends

RIO 2016 Olympics market research

A new study by Velti says that 40% of people planning to watch the Olympics in the U.S. will do so through two or more devices. Another study, from Influenster, found that more than half of U.S. women plan on watching the Olympics, but just 17% would stream the video.

Source: nScreenMedia

Mobile Drives the Global Digital Video on Demand Market

digital media market research

Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content.

Source: eMarketer