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How Mobile and Digital Media Sustain Advertising

How Mobile and Digital Media Sustain Advertising

According to Magna, 2018 will be a record year for overall advertising sales, which are expected to reach $207 billion for the full year. Growth will continue through to 2019, where a 4% increase is anticipated, slightly down on its 2018 forecast of 4.7%.

via World Economic Forum

Authentic Influencer Marketing Doesn’t Include Bribes

Real Influencer Marketing Doesn't Include Bribes

Influencers work with brands in different ways. Nearly half reported posting about a brand simply because they like it. In essence, they’re already advertising these brands to their audience before a paid sponsorship even comes into the picture.

via eMarketer

Video Entertainment Industry Disruption is Unstoppable

Video Entertainment Industry Disruption is Unstoppable

In markets such as North America and Europe, traditional pay-TV operators have jumped into the OTT market to improve subscriber churn by providing less costly video service. Can they compete with the innovative OTT providers? Is this already a lost cause?

via Digital Lifescapes

Digital Marketing Conference 2018: Seven Key Takeaways

Digital Marketing Conference 2018: 7 Key Takeaways

Eighty-one percent of marketing leaders responsible for customer experience (CX) say their companies will mostly or completely compete on the basis of CX in two years. Yet only 22% say their CX efforts have exceeded customer expectations. Reality needs to catch up to aspiration if companies are to realize a customer-centric future.

via Gartner

Why Data Privacy Rules will Disrupt Digital Advertising

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Of more than 2,500 people surveyed, 83% thought regulation was needed – and 62% believed it was on the way within the next few years. Older respondents were most in favour of Wall Street-style controls on Silicon Valley, with 62% for, in comparison with 47% of Gen X, and 44% of millennials.

via World Economic Forum

Exploring the Facebook Data Harvesting Fiasco

Exploring the Facebook Data Harvesting Fiasco

Hundreds of millions of Facebook users are likely to have had their private information harvested by companies that exploited the same terms as the firm that collected data and passed it on to Cambridge Analytica, according to a new whistleblower.

via The Guardian

U.S. Social Media Study Shows Shifting Platform Use

The number of Facebook users will rise less than 1 percent to 169.5 million in 2018, driven by adoption among older age groups. However, there will be declines between 5.6% and 9.3% among users under 25, for a loss of 2.1 million.

via eMarketer