Almost a third of B2B marketers said their use of content marketing is effective — 36% had opposing views. Forty-four percent of respondents remained neutral. The lack of effectiveness may be due to B2B marketers not documenting their content strategy.
In 2015, total media consumption time in the UK is expected to reach 9 hours and 31 minutes, with digital media accounting for a 48.7% share. That being said, British digital media usage will increase to 51.5% next year.
Digital video subscriber growth in Europe continues to outpace the overall TV market (including analog), with a 4.8% growth rate over the past 12 months — that’s compared to 3.4% for total tracked subscribers. Digital subscriber levels now exceed 102 million in Europe.
Source: Strategy Analytics
In their latest Index, Ooyala said 44% of all video views in the second quarter of 2015 were on mobile devices, that’s an increase of 844% since the second quarter of 2012, and a compound annual growth rate that exceeds 110%.
Although China’s economy as a whole has suffered from a great deal of instability this year, its eCommerce sector is and will remain a major driver of economic growth, as internet penetration and smartphone ownership continue to increase.
Ad blocking has been around for a long time, but digital advertisers and publishers are seeing it as an increasing problem. Research suggests that a solid majority of internet users ages 18 to 34 are now blocking ads when they view digital media content.
About 16 percent of those who use the Internet in the United States — or 45 million people — have already installed an ad blocker, that’s up 48 percent over the last 12 months, said Sean Blanchfield, who runs PageFair, an Irish start-up that tracks ad blocking.
Source: New York Times