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Why Savvy Marketers Embrace Storytelling and Data Analysis

digital media market research

All brands have a story to tell, but telling it in a way people want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages.

Source: eMarketer

Generation Z Boasts the Largest, Most Diverse Media Users

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While Millennials continue to grab headlines for their tech-savvy penchant for adopting new technologies and their unique media behaviors, the first-quarter 2017 Nielsen Total Audience Report sheds some much-needed light on the NEXT generation of consumers — Generation Z.

Source: Nielsen

Digital Media Use in the UK is Displacing Broadcast TV

digital media UK market research

In 2017, digital media will be responsible for nearly half (49 percent) of UK adults’ daily time with major media, according to eMarketer, while time spent with traditional TV drops to less than a third of the total.

Source: eMarketer

How Savvy Marketers will Master Digital Growth Strategies

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Most brands and marketers are aware that traditional marketing and engagement strategies will no longer generate the success they did just a few years ago. But many have yet to carve a path toward growth amid an increasingly digitized market where choice is overly abundant and every smartphone is a sales register.

Source: Nielsen

Some Over-the-Top Video Subscribers Still Using Pay-TV

Video entertainment market research

Despite online TV rapidly growing in popularity, there’s no doubting the importance of the traditional TV set to the media consumption habits of internet users – even among those who are paying for an online TV service.

Source: GlobalWebIndex

Digital Commerce Users will Reach 3 Billion by 2021

digital commerce market research

The mobile internet is a proven catalyst for online retail innovation. For some time, it’s been clear that the mobile device — either smartphone or media tablet — is increasingly important in the world of digital commerce transaction growth across the globe.

Source: Digital Lifescapes

Nearly Half of Internet Users in France Adopt OTT Video

internet video France market research

Over-the-top (OTT) video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users (49.7%) and 38.7% of the overall population will access streaming video services at least once a month, according to eMarketer’s most recent forecast of digital video usage in France.

Source: eMarketer