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Why Marketers Must Evolve Beyond Inert Social Media Ads

north america social media market research

eMarketer estimates that the number of people in the United States with a Twitter account will increase only 1.9% in 2017. And growth is seen edging even lower in the following two years. What’s the impact on American marketers? Content marketing and organic search gains new momentum.

Source: eMarketer

Video Games Market M&A Reached New High in 2016

video games market research

Last year was a record breaker for games, with Digi-Capital’s Games Report 2017 recording $30.3 billion games deals in 2016. The $28.4 billion of games mergers and acquisitions (M&A) was 77% higher than 2014’s previous record, and $1.9 billion games investment was the second highest ever.

Source: Digi-Capital

B2B Digital Marketing Ongoing ROI Challenge

social media market research

Only 30% of respondents in a recent survey said social media had met or exceeded their ROI expectations for driving brand awareness, and just 24% said the same about social media’s ability to contribute to lead generation.

Source: eMarketer

Augmented and Virtual Reality Headsets Growing at 108.3%

AR VR headset market research

According to IDC, Worldwide AR and VR headset shipments will see a compound annual growth rate of 108.3% over 2015 – 2020 forecast period, reaching 76.0 million units by 2020. VR devices will lead in terms of volume.

Source: IDC

Digital Media Tech Revenue will Reach $161 Billion in 2017

global digital media market research

Over 50 percent of enterprises are either in proof of concept or scaling up their digital technology deployments. According to the TBR assessment, digital technology is mainstream and it’s already changing the way that businesses interact with their online stakeholders.

Source: Digital Lifescapes

Global Mobile Service Provider Data Migration Strategies

wi-fi mobile data market research

According to the latest worldwide market study by Juniper Research, as 4K video content becomes more widely available, the average data usage will increase leading to almost threefold rise in cellular network traffic to exceed 318,000 PB by 2021.

Source: Digital Lifescapes

Digital and Mobile Media Gains Momentum in France

digital media France market research

Next year will mark a major milestone for media consumption in France. According to eMarketer’s latest forecast of time spent with media, the average adult will spend more time with digital media per day than TV, a first for that country. Also next year, time spent with mobile devices will surpass desktop and laptop time.

Source: eMarketer