Despite the fact that 60% of B2B marketers polled said they intended to increase their content marketing budget in the next 12 months, just 11% were very successful at tracking their content marketing return on investment (ROI).
The potential for targeted, personalized advertising — enabled by new mobile device adoption — is a key area of interest for digital marketers. Advertising spend on smart watches will reach $68.6 million by 2019, that’s up from an estimated $1.5 million this year.
Adults in the U.S. will spend an average of 5 hours and 31 minutes watching video each day this year, according to eMarketer, and digital video viewing across devices is driving growth — especially via smartphones and media tablets.
Japan is one of Asia-Pacific’s more mature digital advertising markets, but ad spending growth is still in double digits — at least for one more year, according to eMarketer’s latest estimate.
Today, 74% of B2B buyers research at least one-half of their work purchases online. In addition, 30% of today’s B2B buyers complete at least half of their work purchases online. With that percentage nearly doubling to 56% by 2017, B2B sellers will see a significant volume of offline business move online in the next few years.
Mobile internet advertising spending will triple this year in Indonesia to account for 15.5% of digital ad spending in the country. By the end of 2019, a majority of digital ad spending in the nation will go toward the mobile channel.