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Ultra High-Definition TV will Reach 189 Million Viewers

4k uhdtv video market research

The digital TV and video entertainment market will expand via online and mobile delivery of new media. This new growth will be driven by network operator owned services, such as Internet Protocol Television (IPTV), or through Over The Top (OTT) video streaming services such as Amazon Prime, Netflix and Hulu among others.

Source: Digital Lifescapes

RIO 2016 Olympics Online Video Entertainment Trends

RIO 2016 Olympics market research

A new study by Velti says that 40% of people planning to watch the Olympics in the U.S. will do so through two or more devices. Another study, from Influenster, found that more than half of U.S. women plan on watching the Olympics, but just 17% would stream the video.

Source: nScreenMedia

Mobile Drives the Global Digital Video on Demand Market

digital media market research

Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content.

Source: eMarketer

Video Games Software Revenue to Reach $116 Billion by 2020

video games revenue market research

Games M&A hit another record this month, topping $25 billion to July 2016 with the $4.4 billion acquisition of Playtika by a Chinese consortium led by Giant. Digi-Capital forecasts total games software revenue growth slowing to 7% CAGR from $91 billion in 2016 to $116 billion by 2020.

Source: Digi-Capital

Paid Search Advertising Revenue will Reach $57.80 Billion

paid search advertising market research

This year, Google will generate $57.80 billion in total digital ad revenue worldwide, that’s an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s advertising revenues represent 30.9% of the total worldwide market.

Source: eMarketer

Global Digital Content Revenue will Exceed $180 Billion in 2017

digital content market research

The value of digital content transactions paid for by telecom service provider billing is expected to reach $47 billion by 2020 — that’s more than four times 2015 results of just under $11.3 billion, according to the latest worldwide market study by Juniper Research.

Source: Digital Lifescapes

Augmented and Virtual Reality Technology Market Outlook

AR VR applications market research

Virtual Reality will be big, Augmented Reality will be bigger (and take longer). But as in most early stage tech markets, growth will be curved, not straight. There will be a few billion dollars revenue this year, a progressive ramp in 2017, and a hoped for inflection point in 2018.

Source: Digi-Capital

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