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Why Content Marketing Requires a Budgetary Leap of Faith

Content Marketing Analytics

Despite the fact that 60% of B2B marketers polled said they intended to increase their content marketing budget in the next 12 months, just 11% were very successful at tracking their content marketing return on investment (ROI).

via eMarketer

How Wearable Devices will Aid Personalized Digital Marketing

Personalized Digital Marketing

The potential for targeted, personalized advertising — enabled by new mobile device adoption — is a key area of interest for digital marketers. Advertising spend on smart watches will reach $68.6 million by 2019, that’s up from an estimated $1.5 million this year.

via Digital Lifescapes

Video Content Viewing on Mobile Devices is Booming in America

US Adults Spend 5.5 Hours with Video Content Each Day - eMarketer

Adults in the U.S. will spend an average of 5 hours and 31 minutes watching video each day this year, according to eMarketer, and digital video viewing across devices is driving growth — especially via smartphones and media tablets.

via eMarketer

Marketers Embrace the Mobile Channel in Japan, South Korea

Digital Ad Spending

Japan is one of Asia-Pacific’s more mature digital advertising markets, but ad spending growth is still in double digits — at least for one more year, according to eMarketer’s latest estimate.

via eMarketer

Dubious ROI Limits Social Media Use at U.S. Small Businesses

Small Business

Questioning the ROI, more than 40% of American small business owners surveyed said they didn’t use social media for business. This increased from 38% in the fall 2014 and the percentage in spring 2014 — during which use dropped 8 percentage points from September 2013.

via eMarketer

Why B2B Marketers Need Epic Content for the Buyer’s Journey

Today, 74% of B2B buyers research at least one-half of their work purchases online. In addition, 30% of today’s B2B buyers complete at least half of their work purchases online. With that percentage nearly doubling to 56% by 2017, B2B sellers will see a significant volume of offline business move online in the next few years.

via Forrester

Why Indonesia has the Highest Mobile Ad Growth Worldwide

Mobile Internet Ad Growth

Mobile internet advertising spending will triple this year in Indonesia to account for 15.5% of digital ad spending in the country. By the end of 2019, a majority of digital ad spending in the nation will go toward the mobile channel.

via eMarketer

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