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Evolution of the Digital Advertising Ecosystem

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The importance of programmatic advertising is ever increasing, expected to account for over 50% of display advertising by the end of 2017. The digital advertising ecosystem sees ad exchanges providing automated real-time bidding (RTB) services, connecting the demand (advertiser) side through demand side platforms(DSP) and the supply (inventory) side through supply side platforms (SSP).

via Idate

B2B Marketers Find Content Downloads Drive Conversions

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Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding, often requiring the input of many players before a purchase is made.

Source: eMarketer

Internet-Enabled TV Connected Devices in 60% of U.S. Homes

Never have viewers had so many options to connect to streaming content on their television set. Whether it be an enabled multimedia device, game console, or smart TV, nearly 70 million TV households in the U.S. have access to at least one.

Source: Nielsen

Enhancing Digital Advertising with Artificial Intelligence

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According to Juniper Research, digital advertising spend will grow by an 18 percent compound annual growth rate (CAGR) over the next five years — rising from $184 billion in 2017 to $420 billion in 2022. This include advertising spend across mobile, desktop, wearables and digital-out-of-home signage.

Source: Digital Lifescapes

Advertising Fraud: Can Artificial Intelligence Reduce It?

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When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage.

Source: Digital Lifescapes

When it Comes to Advertising Effectiveness, What is Key?

With the transformation of the advertising industry, the balance has shifted. And as a result, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns.

Source: Nielsen

Why Marketers are Shifting to Mobile Search Campaigns

mobile search market research

eMarketer estimates that 71.5 percent of the U.S. population will execute search queries online at least once per month in 2017, which translates to 85 percent of internet users. Many more searches are on mobile devices.

Source: eMarketer