Why Digital Content Strategy Leadership is Essential
“Only 48% of the communications collateral used by companies to influence stakeholder perceptions is easy to process. The majority is complex, containing too much extraneous information. Leaders must eliminate the nonessential and remove clutter so that messages are concise and easy to digest.”
Digital Politics: Exposing The Post-Truth Reality
“The nebulous realm of political advertising, issue advertising and microtargeting on digital platforms has sparked outrage and debate among industry leaders, political campaigners and citizens as to what needs to change in order to combat disinformation.”
Connected TV Advertising Gains Momentum in U.S. Market
U.S. advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Paywalls vs Advertising: Digital Media in Transition
“To remain successful in the saturated attention economy against huge competitors, inserting ad-supported aspects is an imperative for many digital providers. However, the old ways of ads – served, not sought; invasive, not useful; demanding, not intriguing – are no longer sufficient.”
How Authentic Narratives Fuel Community Engagement
“A dizzying array of new marketing vehicles have popped up in recent years. Traditional media such as magazines and events are very important in communicating to a community, but new media allows innovative ways to extend and enhance the message.”
Why Digital Media Niche is the New Mainstream
“Marketing of media brands is locked in a transition phase, moving from the old model of one-to-many messaging to targeted digital campaigns. As in all transitions, the old and new models will co-exist for some time.”
The Global Digital Advertising Upside in 2019
In 2019, worldwide digital advertising spending will rise by 17.6% to $333.25 billion, according to eMarketer. That means that, for the first time, digital will account for roughly half of the global advertising market.
Digital Games Investment Reached $5.7B in 2018
The Games Report Q1 2019 tracked companies raising $5.7 billion in 2018, which was over twice the previous record investment from 2017. Epic Games’ $1.25 billion was the largest round raised last year, and the largest non-IPO games investment of all time.
via Digi Capital
How Mobile and Digital Media Sustain Advertising
According to Magna, 2018 will be a record year for overall advertising sales, which are expected to reach $207 billion for the full year. Growth will continue through to 2019, where a 4% increase is anticipated, slightly down on its 2018 forecast of 4.7%.
You must be logged in to post a comment.