Transforming Trade Shows: More Substance, Less Waste
The U.S. B2B trade show market has shifted. In 2015, it was a $13.1 billion market, while by 2019, it had reached $15.58 billion. However, one year and a pandemic later, the U.S. B2B trade show market is expected to shrink by 64.3% to $5.56 billion. That said, the shift away from wasteful hospitality events toward substantive buyer engagement is real progress.
via Marketing Charts
Follow the Money: Ranking the Top Podcasts
In 2015, advertising revenue in the podcast industry was $69 million. It’s expected to reach over $1 billion by 2021, and to grow. The podcast boom is powered by younger generations. Millennial and Gen Z represent a sizable portion of the total podcast audience globally.
How the Pandemic has Inspired Open Innovation
Opening up and sharing information about corona virus allows the scientific and academic communities to test new strategies. The Open Government Alliance recommends sharing models used to tally cases and make projections. New Zealand has already shared data on the pandemic’s impact on trade.
Major Metro Exodus: Exploring the U.S. Migration
Across the United States, city-to-city migration patterns have been redefined in recent months. Fresh data from LinkedIn’s Economic Graph team shows that smaller metro areas are gaining, some famous big cities are slipping, and hints of de-urbanization can be found across the country.
via LinkedIn
Future of Work: How to Embrace the Change
Digital technology is at the center of today’s economic development debate due to its wide use during the Covid-19 outbreak. While there is no doubt that the pandemic is amplifying the adoption of new technologies, technological advancements were already changing the world over the past two decades, from living standards to the very nature of our work.
via HBR
B2B Payments Processed by Fintech will Reach 53 Billion
According to the latest worldwide market study by Juniper Research, the volume of B2B payments facilitated by non-banks will exceed 53 billion in 2022 — that’s up from a COVID-related low of 38 billion in 2020; representing 42 percent growth.
The Future of B2B Sales: A Digital-First Approach
Gartner defines the ‘future of sales’ as the permanent transformation of organizations’ sales strategies, processes and allocation of resources, moving from a seller-centric to a buyer-centric orientation and shifting from analog sales processes to hyper-automated, digital-first engagement with customers.
via Gartner
Why Nobody Will Miss ‘Open Office’ Designs
“Whatever the future of offices and work looks like, the old ritual of commuting to a central headquarters in which everyone is cheek by jowl with their co-workers, in a sea of desks broken only by monitors and half-height dividers, seems endangered.”
via WSJ
Strategies for AI Enabled Economic Advancement
“Responsible AI can bolster that competitiveness while reflecting advanced thinking about economic resilience and well-being of populations. Nonetheless, falling behind is dangerous. Governments should weight AI and data competitiveness as heavily as other economic and social improvements and embrace a long-term, strategic approach.”
How Savvy CIOs Enable the Everywhere Enterprise
“IT leaders today are dealing with competing objectives: To keep the lights on — running mission-critical applications while protecting the business from outages — and to enable the business to react to market changes quickly and adopt new technologies or services when they need them (not necessarily when IT is ready or has the cash to spend on them).”
via Gartner
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