Ultimately, if a brand can find a way to tie together messaging that authentically resonates with audiences and gives them a way to participate in the story, there’s a way to connect what the brand’s doing to a transmedia marketing strategy.
85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.
Done well, customer experience (CX) improves your ability to quickly service your customers, it improves data capture capabilities, improves customer insight and your ability to solve customer problems. Rightfully so, it’s every company’s dream to do this for each consumer.
Source: TM Forum
The notion of engaging a Digital Polymath is compelling. Harnessing the wisdom of a worldly open-minded individual that acknowledges the near-term challenges and opportunities, yet also has the vision to be able to anticipate the broader future – now, that’s interesting.
Source: Digital Polymath