Natural Language Interaction (NLI), or conversation-based user interface, is a particular form of AI that has the power to significantly impact the face of marketing for companies of all shapes and sizes, across industries.
Source: Digital Marketing Magazine
According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.
Source: THINK Marketing
“It does feel like a bit of a dramatic turn in the narrative, from the CMO as the prime instigator and beneficiary of an enviable, extended marketing-led renaissance where budgets flow like water and mandates creep like kudzu; to the CMO as the object of some newfound vulnerability.”
Artificial Intelligence (AI) and machine learning will improve financial service sales and marketing by enabling processes and communication without continuous direction. The addition of voice-first communication systems could eliminate much of the power of ‘push marketing’.
Source: The Financial Brand
The customer needs to be the primary design point for your content strategy – and your website will be the right place to foil content devils with great execution details. Buyers spend more time online researching and buying products, which means your content marketing practices must keep pace.