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B2B Marketers Find Content Downloads Drive Conversions

b2b marketing market research

Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding, often requiring the input of many players before a purchase is made.

Source: eMarketer

Enhancing Digital Advertising with Artificial Intelligence

digital advertising market research

According to Juniper Research, digital advertising spend will grow by an 18 percent compound annual growth rate (CAGR) over the next five years — rising from $184 billion in 2017 to $420 billion in 2022. This include advertising spend across mobile, desktop, wearables and digital-out-of-home signage.

Source: Digital Lifescapes

Digital Trends: Advertising Fraud will Reach $6.5 billion in 2017

advertising fraud market research

Advertising fraud is expected to cost marketers $6.5 billion in 2017. High-profile schemes frequently make headlines, including Methbot, a massive fraud effort that reportedly earned its criminal perpetrators $3-$5 million a day.

Source: Gartner

Why Savvy Email Marketers Followed Mobile Trends

email marketing market research

New research from Return Path found that more than half of emails worldwide (55%) are opened in a mobile environment in 2017 — that’s significantly more than either webmail (28%) or desktop (16%).

Source: eMarketer

Rise of Hybrid Marketing and Data Science Talent

hybrid digital marketing data science

The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”

Source: NewsCred

Customer Experience is a Key to Digital Transformation

digital transformation market research

Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.

Source: eMarketer

Advertising Fraud: Can Artificial Intelligence Reduce It?

advertising fraud market research

When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage.

Source: Digital Lifescapes