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How to Develop a Winning B2B Content Strategy 

b2b content strategy market research

“Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes unused, either because it’s undiscoverable, irrelevant, or bad.” We can do better. Here’s how…

Source: Contently

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Social Media Advertising Results Expose the Harsh Reality

social media fail market research

Very few U.S. internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. In fact, just 1% of survey respondents said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram advert.

Source: eMarketer

Transmedia Storytelling and Multimedia Content Marketing

Ultimately, if a brand can find a way to tie together messaging that authentically resonates with audiences and gives them a way to participate in the story, there’s a way to connect what the brand’s doing to a transmedia marketing strategy.

Source: Skyword

How Digital Technology is Revolutionizing B2B Events

events marketing market research

85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

Source: Contently

Digital Experience Revolution – the New Reality of 2017

Done well, customer experience (CX) improves your ability to quickly service your customers, it improves data capture capabilities, improves customer insight and your ability to solve customer problems. Rightfully so, it’s every company’s dream to do this for each consumer.

Source: TM Forum

12 Tips to Transform Your B2B Content Marketing Team

digital transformation market research

The notion of engaging a Digital Polymath is compelling. Harnessing the wisdom of a worldly open-minded individual that acknowledges the near-term challenges and opportunities, yet also has the vision to be able to anticipate the broader future – now, that’s interesting.

Source: Digital Polymath