The senior executives who approve the purchase of business technology, and the industry analysts that influence them, have been very clear that they expect IT vendors to understand and respond to complex digital business transformation agendas.
Source: Digital Lifescapes
Now that consumers are seeing AI play a bigger role in their everyday lives, more and more marketers are adopting the technology. Move over Mary Shelley’s Frankenstein. Enter cognitive computing and predictive analytics, and so much more. Take this quiz to measure your knowledge of today’s AI.
By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. These changes reflect a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying, turn marketers into growth hackers, and put long-tail publishers out of business.
“Digital assistants and smart machines are cool, but the most useful business insights come from combining internal data with a multiplicity of external data sources — whether it be sales, shipments, promotions, financials, or a hundred other things.”
A survey of B2B executives conducted in September 2016 asked about content marketing tactics, and found that original market research and associated data are the most effective B2B marketing approaches.