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Fearless CMOs Embrace Change, Reject Mediocrity

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Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

Why Savvy Marketers Crave Data Science Skills

Why Savvy Marketers Crave Data Science Skills

Although there are various challenges that marketers associate with building data science teams, marketers have not cooled on the topic. In a study, 96% of U.S. respondents said that data science was important for marketers.

via eMarketer

Data-Driven Digital Marketing Attribution Trends

Data-Driven Digital Marketing Attribution Trends

Only 9.1 percent of U.S. marketers rated their company’s current understanding of data-driven attribution as excellent. Nearly 12 percent said it was very poor, while an even higher percentage (22.7 percent) said it was below average.

via eMarketer

Why U.S. Marketers Focus on Mobile Advertising

Why U.S. Marketers Focus on Mobile Advertising

Digital advertising revenue will grow by 19% to $129.34 billion in 2019 — that’s 54.2% of estimated total U.S. ad spend. Mobile ads will dominate, accounting for more than two-thirds of digital adverts, reaching $87.06 billion in 2019.

via eMarketer

Real Thought Leadership Requires Leading Thoughts

Real Thought Leadership Requires Leading Thoughts

“To become a truly differentiated bellwether in your market sector, start by raising the bar of expectations for your leadership team. Envision a ‘movement’ that you can passionately lead in the marketplace — as the recognized #1 or #2 influencer.”

via LinkedIn

Why More B2B Marketers Explore Launching Podcasts

Why More B2B Marketers Explore Launching Podcasts

B2Bs are experimenting with the audio format at a time when podcast audiences are growing. eMarketer forecasts that by 2022, 83.8 million people in the U.S. will listen to at least one podcast per month, that’s up from 73.0 million people in 2018.

via eMarketer

LinkedIn Study: Why Meaningful Influence Matters

Global-Culture-Image

“While four of the top five content categories were in line with expectations — Finance and Economy, Startup Strategies, Business and Management, Technology — it was Society and Culture that topped the list.”

via LinkedIn