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Legacy Culture: Why Managers Resist Digital Marketing

Legacy Culture: Why Managers Resist Digital Marketing

“Despite notable successes, digital marketing has often stalled in a trial phase for years in many companies. Why is that? We find that the managers responsible often blame it on culture and legacy behavioral patterns.”

via McKinsey

Why Savvy CMOs Create a Digital Growth Engine

Why Savvy CMOs Create a Digital Growth Engine

Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring a focus on growth, data, and new modes of creativity – and a truly growth-oriented CMO.

via McKinsey

Inept Marketers Still Ignoring Paid Media Fraud

Inept Marketers Still Ignoring Paid Media Fraud

“After analyzing 27 billion advertising impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.”

via eMarketer

How Mobile Apps Drive U.S. Social Network Use

 

How Mobile Apps Drive U.S. Social Network Use

“Fewer people are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of U.S. social network users will be mobile-only in 2019.”

via eMarketer

Time for Fresh Thinking and Learning New Skills

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“Focus more on creative market development ideas, compelling content strategy and thereby focus less on how you’re going to spend your limited available budget on Ads. Just because it’s easier to buy Ads shouldn’t make it a priority.”

via Digital Polymath

Fearless CMOs Embrace Change, Reject Mediocrity

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Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

Why Savvy Marketers Crave Data Science Skills

Why Savvy Marketers Crave Data Science Skills

Although there are various challenges that marketers associate with building data science teams, marketers have not cooled on the topic. In a study, 96% of U.S. respondents said that data science was important for marketers.

via eMarketer