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Why Marketers Must Evolve Beyond Inert Social Media Ads

north america social media market research

eMarketer estimates that the number of people in the United States with a Twitter account will increase only 1.9% in 2017. And growth is seen edging even lower in the following two years. What’s the impact on American marketers? Content marketing and organic search gains new momentum.

Source: eMarketer

Why Digital Marketers will Focus on Quality Content

content

By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. These changes reflect a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying, turn marketers into growth hackers, and put long-tail publishers out of business.

Source: Forrester

Extracting Meaningful Insights in a Big Data World

big data market research

“Digital assistants and smart machines are cool, but the most useful business insights come from combining internal data with a multiplicity of external data sources — whether it be sales, shipments, promotions, financials, or a hundred other things.”

Source: Nielsen

How Original Research Drives B2B Content Marketing

content marketing market research

A survey of B2B executives conducted in September 2016 asked about content marketing tactics, and found that original market research and associated data are the most effective B2B marketing approaches.

Source: eMarketer

B2B Digital Marketing Ongoing ROI Challenge

social media market research

Only 30% of respondents in a recent survey said social media had met or exceeded their ROI expectations for driving brand awareness, and just 24% said the same about social media’s ability to contribute to lead generation.

Source: eMarketer

No More Dummies: B2B Buyers Make the Case for Better Talent

b2b marketing market research

“The digital marketer that won’t invest the time and effort to become capable of contributing to content strategy and development is going to be of limited value. Savvy buyers expect meaningful and substantive content, and they can’t get that from marketers that outsource their jobs to agencies who have little client industry subject matter expertise.”

Source: Forrester Blogs

Exploring the Common Barriers to Big Data Use in Marketing

big data analytics market research

B2B marketers in Western Europe and the U.S. are mostly optimistic about big data and its future. However, according to new research, less than half of those surveyed believe their organization is ready to apply big data today.

Source: eMarketer