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Dark Social: The Black Hole of Your Referral Traffic

dark social market research

The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

Source: Talkwalker

Why Marketers will Embrace Conversational AI Tools

marketing technology market research

Natural Language Interaction (NLI), or conversation-based user interface, is a particular form of AI that has the power to significantly impact the face of marketing for companies of all shapes and sizes, across industries.

Source: Digital Marketing Magazine

How B2B Brands Leverage Buyer-Focused Video

According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.

Source: THINK Marketing

Why Chief Marketing Officers are Vulnerable to Disruption

chief marketing officer market research

“It does feel like a bit of a dramatic turn in the narrative, from the CMO as the prime instigator and beneficiary of an enviable, extended marketing-led renaissance where budgets flow like water and mandates creep like kudzu; to the CMO as the object of some newfound vulnerability.”

Source: Gartner

Fintech Trends – The End of Legacy Marketing at Banks

Fintech market research

Artificial Intelligence (AI) and machine learning will improve financial service sales and marketing by enabling processes and communication without continuous direction. The addition of voice-first communication systems could eliminate much of the power of ‘push marketing’.

Source: The Financial Brand

Why B2B Buyers are Searching for Your Best Content Assets

B2B Content Marketing market research

The customer needs to be the primary design point for your content strategy – and your website will be the right place to foil content devils with great execution details. Buyers spend more time online researching and buying products, which means your content marketing practices must keep pace.

Source: Forrester

Marketing Technology: Data-Driven Path to Digital Growth

marketing technology market research

Marketing technology has become a fact of life, as new data from digital agency Squiz attests. Roughly two-thirds of senior marketers surveyed in Australia, the UK and the U.S. markets have invested heavily in marketing technology over the past year, the study shows.

Source: eMarketer