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Fake Social Followers: Marketing Fraud Investigation

Fake Followers: Marketing Fraud Investigation

The New York attorney general, Eric T. Schneiderman, opened an investigation into a company that sold millions of fake followers on social media platforms, some of them copying real users’ personal information.

via The New York Times

How to Inspire Story-Driven B2B Marketing in 2018

How to Inspire Story-Driven B2B Marketing in 2018

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners that are able to create content, not merely outsource work to agencies and contractors.

via Digital Polymath – David H Deans

Data in 2018: 3 Things B2B Marketers Should Know

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In 2018, B2B marketers will continue to rely on data and deep background research to better understand and engage their prospects and customers. Here are three things all B2B marketers should know about data in 2018.

via eMarketer

How to Select the Best Influencer for Your Business

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Influencer marketing is an increasingly popular component of social marketing, offering new sources of content and greater potential reach into desired audiences. “Choose influencers based on audience reach, brand relevance and their ability to resonate with followers for favorable outcomes,” says Jay Wilson, research director at Gartner.

via Gartner

U.S. Marketers Still Trying to Buy Mind-Share with Ads

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Regardless of the consistently poor results, U.S. social network advertising spending will surpass $21 billion, accounting for 25.5% of all digital ad spending. By 2019, social ad spending will top $31 billion, making up 29.4% of digital ad spending.

via eMarketer

B2B Marketers Find Content Downloads Drive Conversions

b2b marketing market research

Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding, often requiring the input of many players before a purchase is made.

Source: eMarketer

Enhancing Digital Advertising with Artificial Intelligence

digital advertising market research

According to Juniper Research, digital advertising spend will grow by an 18 percent compound annual growth rate (CAGR) over the next five years — rising from $184 billion in 2017 to $420 billion in 2022. This include advertising spend across mobile, desktop, wearables and digital-out-of-home signage.

Source: Digital Lifescapes