“The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”
Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.
When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage.
Source: Digital Lifescapes
eMarketer estimates that 71.5 percent of the U.S. population will execute search queries online at least once per month in 2017, which translates to 85 percent of internet users. Many more searches are on mobile devices.