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Marketing Technology: Data-Driven Path to Digital Growth

marketing technology market research

Marketing technology has become a fact of life, as new data from digital agency Squiz attests. Roughly two-thirds of senior marketers surveyed in Australia, the UK and the U.S. markets have invested heavily in marketing technology over the past year, the study shows.

Source: eMarketer

Why Martech Investment Lacks Recognition by the C-Suite

Global Martech market research

Over half of surveyed global marketers (52%) think that C-level executives don’t understand marketing, and only 35% think that their CEO strongly realizes the potential revenue uplift and saving of a Martech investment.

Source: Marketwired

High Expectations: Why the CMO is Subject to Change

CMO leadership market research

The average tenure of a CMO is the lowest of all C-suite titles, at an average of 4.1 years. The longest average CMO tenure is in the financial services industry at 5.1 years, and life sciences CMOs stay on average a full two years less at only 3.1 years. The average CMO in the consumer industry stays 3.6 years.

Source: Korn Ferry

Why Superior IT Vendors Have Forward-Thinking Leaders

business technology market research

The senior executives who approve the purchase of business technology, and the industry analysts that influence them, have been very clear that they expect IT vendors to understand and respond to complex digital business transformation agendas.

Source: Digital Lifescapes

Digital Marketers: Test Your Artificial Intelligence Know-How

machine learning artificial intelligence market research

Now that consumers are seeing AI play a bigger role in their everyday lives, more and more marketers are adopting the technology. Move over Mary Shelley’s Frankenstein. Enter cognitive computing and predictive analytics, and so much more. Take this quiz to measure your knowledge of today’s AI.

Source: eMarketer

Why Marketers Must Evolve Beyond Inert Social Media Ads

north america social media market research

eMarketer estimates that the number of people in the United States with a Twitter account will increase only 1.9% in 2017. And growth is seen edging even lower in the following two years. What’s the impact on American marketers? Content marketing and organic search gains new momentum.

Source: eMarketer

Why Digital Marketers will Focus on Quality Content

content

By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. These changes reflect a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying, turn marketers into growth hackers, and put long-tail publishers out of business.

Source: Forrester