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More Deals in the Entertainment, Media & Communications Market

According to PwC, 2014 deal values increased by more than 90 percent versus 2013, generally driven by three significant transformative deals in the Cable and Internet sub-sectors. Meanwhile, overall deal volumes remained steady year over year, with nearly 890 mergers and acquisitions (M&A) in 2014, that’s up by three percent from the prior year (866).

via PwC

Think Different: Looking Back at the 1984 Super Bowl Commercial

Thirty-one years ago, Apple and its agency Chiat/Day took a huge risk by attempting to define the Super Bowl Commercial as a cultural phenomenon. Prior to Super Bowl XVIII in 1984 people didn’t make a big deal of the commercials the way they do now, but one epic TV spot changed all that…

via Content Loop

How Virtual Reality is Going to Transform News Reporting

How Vice News Uses Virtual Reality

Long the purview of the gaming world, Virtual Reality represents a new frontier for journalism. News reports for years have borne witness to the events shaping the world. Now, directors and reporters are experimenting with virtual-reality technologies to essentially transport people into those events.

via NYTimes

How Mobile Media will Drive Ad Spending Worldwide in 2015

Advertisers will spend $592.43 billion in 2015, according to eMarketer that’s an increase of 6.0% over 2014. Mobile media is the key driver of growth around the world, and advertisers will spend $64.25 billion on mobile ads in 2015, an increase of nearly 60% over 2014.

via eMarketer

Why American TV Network Viewership Continues to Fall

Bernstein Research has introduced a new weekly tracking report analyzing ad-supported U.S. TV networks’ viewership on a year-over-year basis. The first version shows that for the week of November 10-16, audiences fell again across the board — down 8% for cable networks, 9% for broadcast and 17% for kids-oriented networks specifically. The declines were similar on a quarter-to-date basis as well.

via Videonuze

Marketers Invest in Native Ads, Regardless of the Benefits

The term Native Advertising remains murky, but there’s money in the murk, according to eMarketer. Native is tough to execute, difficult to measure and hard to scale, but never mind that — marketers expect to see spending on native rise over the next 12 to 18 months.

via eMarketer

Why Traditional Broadcast TV Ratings Declined in America

Todd Juenger of Sanford C. Bernstein, says the big third quarter drop in ratings for ad-supported TV in the U.S. market is largely the fault of subscription video on-demand services like Netflix and Amazon– and that the erosion of broadcast TV viewership is likely to increase.

via Advanced Television

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