Over-the-top (OTT) streaming – or, simply, delivering media content directly over the internet – has redefined the media content consumption landscape. In 2019, the number of active global monthly OTT video subscribers surpassed 750 million, accounting for more than 30 percent of digital video viewers globally.
via Everest Group
A recent study found that the use of technology will weaken democracy between now and 2030 due to the speed and scope of reality distortion, the decline of journalism and the impact of surveillance capitalism.
“As we enter the third decade of the 21st century, this unintended consequence of the digital content economy is entering its next phase. We are now in the era of attention saturation, where every new consumption minute gained comes at the cost of consumption time elsewhere.”
via Midia Research
Almost half of the TV homes in the U.S. (47%) have at least one enabled smart TV. And, 72% of homes use video streaming-capable TV devices. These numbers highlight a significant opportunity for brands, marketers and advertisers.
“The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord-cutting TV viewers, remain an immovable part of the attention economy.”
via MIDiA Research
Outside of very specific cases, it’s tough for B2B advertisers to justify major investments in traditional TV or trade publications. The fleeting foothold of these media platforms is diminishing and there are no signs of that changing in the coming years.
The amount of money committed to digital video ads during the U.S. TV Upfronts and Digital NewFronts season will reach $3.64 billion in 2018, according to new estimates from eMarketer.
According to Nielsen data, the share of time spent with ad-supported content on platforms (such as TV, radio, smartphones, video games and tablets) for adults in 2017 was 86% — a number that’s remained relatively flat over the past decade.
In 2017, global dealmaking in the TMT sector saw 3,389 deals worth a combined $498.2 billion. Although total deal value fell 26.3 percent compared to the $ 676.3 billion tallied in 2016, a new Mergermarket record by deal count was set, increasing by 233 transactions over 2016 (3,156 deals) to reach an all-time high.
“Stop investing in the poison that kills you.” This phrase prompted a change of direction that turned Grupo RBS — a Brazilian conglomerate with $1 billion in annual revenues — into a role model for South American media companies.