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Why Global Traditional Ad Spending is Trending Downward

global marketing advertising trends

Global ad spending will continue to grow, but more slowly than previously forecast by eMarketer. In 2015, total worldwide advertising spending will reach $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

Source: eMarketer

U.S. Broadcast TV Advertising Decline will Continue to Grow

television advertising revenue decline

In the first week of August a handful of media conglomerates — including Viacom, Disney and Discovery Communications — reported disappointing earnings, citing soft TV advertising revenue due to decreased viewership among millennials and young adults. A total of seven companies lost a total of over $35 billion of their market cap, per the Wall Street Journal.

via TBR

How China is Leading the Digital News Media Growth Trend

Chinese Media is global

While many major western media face budget cuts, Chinese media are busily expanding offices and recruiting staff: Xinhua News Agency currently has over 180 news bureaus globally, publishing news text, photographs, audio and video programs around the clock in eight languages.

via World Economic Forum

More Programmatic Advertising Opportunities for Publishers

Programmatic Advertising for Publishers

Programmatic, or automated, spending on display advertising is a $9 billion market that is expanding at almost 30 percent a year. Spending is expected to exceed $30 billion in 2019. Growth in programmatic revenue for all types of publishers is outpacing traditional advertising.

via BCG

Disruptions Ahead in the Global Video Entertainment Sector

Internet TV and video entertainment

A snapshot of the TV market 10 years from now includes on-demand services having a relatively small impact on revenue (accounting for around 10% of the total market in 2025) and a global market that will continue to grow by around 3.5% a year, on average — a large percentage of which will come from emerging countries.


Global Pay-TV Market to Exceed 1 Billion Subscribers by 2020

Global Pay-TV Market

The worldwide pay-TV market has surpassed more than 900 million subscribers during the first quarter of 2015, representing 48 percent penetration, according to the latest study by ABI Research.

via Digital Lifescapes

Technology, Media and Telecom Market – Deal Update Q1 2015

Technology, Media and Telecom - GeoActive Group

Technology, Media and Telecom (TMT) mergers and acquisitions deals are off to a slow start this year. Market activity so far in 2015 was not able to match the performance of 2014. Case in point: the 612 M&A deals worth $144.3 billion in Q1 2015 were a 20.5 percent decrease by value.

via Digital Lifescapes


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