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Digital Transformation: Brazilian Media Embraces Change

digital transformation Brazil case study

“Stop investing in the poison that kills you.” This phrase prompted a change of direction that turned Grupo RBS — a Brazilian conglomerate with $1 billion in annual revenues — into a role model for South American media companies.

Source: Knowledge@Wharton

UK Considers Classifying Google and Facebook as Publishers

UK news media policy research

Karen Bradley, the UK culture secretary, has said the government is considering changing the legal status of Google, Facebook and other internet companies amid growing concerns about copyright infringement and the spread of extremist material online.

Source: The Guardian

Pay TV Market is Still Driven by the Legacy Media Mindset

pay-tv television market research

From the perspective of overall market growth, the pay TV sector hardly seems like the most attractive investment, with many researchers foreseeing slim growth in users or revenues this decade.

Source: eMarketer

Many More Americans will Adopt Ad Blocking in 2016

online advertising market research

Ad blocking in the U.S. market will cause problems for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker — that’s a jump of 34.4% over last year. It will grow another 24% to 86.6 million people next year.

Source: eMarketer

Exploring Business Models for OTT Video Entertainment

global OTT video market research

Smartphone and PC viewers prefer short-form content the most, at 66 and 55 percent, respectively. Tablets viewers spend little time with mid-form video, instead viewing is evenly split between long-form (43 percent) and short-form content (44 percent). Connected TV viewers watch long-form content 92 percent of the time with AVOD services.

Source: Ooyala

Entertainment and Media M&A Deals Reach $10.4 billion

media entertainment market research

According to PwC, first quarter (Q1) 2016 deal value, totaling $10.4 billion, declined to its lowest point since before 2014. However, deal volume (183) improved six percent over Q4 2015 (172). In Q1, film and content deals provided the lion’s share of merger and acquisition (M&A) value, whereas advertising and marketing sustained overall volume.

Source: PwC

The U.S. Cross-Platform Media Landscape Trends in 2016

digital media market research

The lines between desktop, mobile, TV and film are beginning to blur as the various platforms are often more distinguished by differences in use case than by the underlying technology.

Source: comScore