Long the purview of the gaming world, Virtual Reality represents a new frontier for journalism. News reports for years have borne witness to the events shaping the world. Now, directors and reporters are experimenting with virtual-reality technologies to essentially transport people into those events.
Advertisers will spend $592.43 billion in 2015, according to eMarketer that’s an increase of 6.0% over 2014. Mobile media is the key driver of growth around the world, and advertisers will spend $64.25 billion on mobile ads in 2015, an increase of nearly 60% over 2014.
Bernstein Research has introduced a new weekly tracking report analyzing ad-supported U.S. TV networks’ viewership on a year-over-year basis. The first version shows that for the week of November 10-16, audiences fell again across the board — down 8% for cable networks, 9% for broadcast and 17% for kids-oriented networks specifically. The declines were similar on a quarter-to-date basis as well.
The term Native Advertising remains murky, but there’s money in the murk, according to eMarketer. Native is tough to execute, difficult to measure and hard to scale, but never mind that — marketers expect to see spending on native rise over the next 12 to 18 months.
Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America conducted by comScore, 80% of U.S. adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August — that’s an 18% year-over-year increase.
In 2014, North America will remain the largest single contributor to the global advertising economy and represent 35.6% of the worldwide total, as regional spending reaches $193.86 billion. North America also tops the global digital ad spending marketplace.