According to PwC, 2014 deal values increased by more than 90 percent versus 2013, generally driven by three significant transformative deals in the Cable and Internet sub-sectors. Meanwhile, overall deal volumes remained steady year over year, with nearly 890 mergers and acquisitions (M&A) in 2014, that’s up by three percent from the prior year (866).
Thirty-one years ago, Apple and its agency Chiat/Day took a huge risk by attempting to define the Super Bowl Commercial as a cultural phenomenon. Prior to Super Bowl XVIII in 1984 people didn’t make a big deal of the commercials the way they do now, but one epic TV spot changed all that…
via Content Loop
Long the purview of the gaming world, Virtual Reality represents a new frontier for journalism. News reports for years have borne witness to the events shaping the world. Now, directors and reporters are experimenting with virtual-reality technologies to essentially transport people into those events.
Advertisers will spend $592.43 billion in 2015, according to eMarketer that’s an increase of 6.0% over 2014. Mobile media is the key driver of growth around the world, and advertisers will spend $64.25 billion on mobile ads in 2015, an increase of nearly 60% over 2014.
Bernstein Research has introduced a new weekly tracking report analyzing ad-supported U.S. TV networks’ viewership on a year-over-year basis. The first version shows that for the week of November 10-16, audiences fell again across the board — down 8% for cable networks, 9% for broadcast and 17% for kids-oriented networks specifically. The declines were similar on a quarter-to-date basis as well.
The term Native Advertising remains murky, but there’s money in the murk, according to eMarketer. Native is tough to execute, difficult to measure and hard to scale, but never mind that — marketers expect to see spending on native rise over the next 12 to 18 months.