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The Global Pay-TV Market will Reach $313 Billion in 2020

Global Pay-TV Market

Traditional forms of video entertainment are already saturated in most of the developed nations around the globe. Meanwhile, some of the more promising emerging markets are growing at a more gradual rate than was anticipated, due to current economic pressures.

via Digital Lifescapes

American Pay-TV Subscriptions Reflect Market Saturation

The ten leading pay-TV operators in the United States collectively lost 20,600 subscribers in the last quarter of 2014. Cable TV operators collectively lost over 800,000 digital television subscribers in all of 2014. While overall television subscriber numbers in America remain flat.

via informitv

More Deals in the Entertainment, Media & Communications Market

According to PwC, 2014 deal values increased by more than 90 percent versus 2013, generally driven by three significant transformative deals in the Cable and Internet sub-sectors. Meanwhile, overall deal volumes remained steady year over year, with nearly 890 mergers and acquisitions (M&A) in 2014, that’s up by three percent from the prior year (866).

via PwC

Think Different: Looking Back at the 1984 Super Bowl Commercial

Thirty-one years ago, Apple and its agency Chiat/Day took a huge risk by attempting to define the Super Bowl Commercial as a cultural phenomenon. Prior to Super Bowl XVIII in 1984 people didn’t make a big deal of the commercials the way they do now, but one epic TV spot changed all that…

via Content Loop

How Virtual Reality is Going to Transform News Reporting

How Vice News Uses Virtual Reality

Long the purview of the gaming world, Virtual Reality represents a new frontier for journalism. News reports for years have borne witness to the events shaping the world. Now, directors and reporters are experimenting with virtual-reality technologies to essentially transport people into those events.

via NYTimes

How Mobile Media will Drive Ad Spending Worldwide in 2015

Advertisers will spend $592.43 billion in 2015, according to eMarketer that’s an increase of 6.0% over 2014. Mobile media is the key driver of growth around the world, and advertisers will spend $64.25 billion on mobile ads in 2015, an increase of nearly 60% over 2014.

via eMarketer

Why American TV Network Viewership Continues to Fall

Bernstein Research has introduced a new weekly tracking report analyzing ad-supported U.S. TV networks’ viewership on a year-over-year basis. The first version shows that for the week of November 10-16, audiences fell again across the board — down 8% for cable networks, 9% for broadcast and 17% for kids-oriented networks specifically. The declines were similar on a quarter-to-date basis as well.

via Videonuze

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