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How Mobile Media will Drive Ad Spending Worldwide in 2015

Advertisers will spend $592.43 billion in 2015, according to eMarketer that’s an increase of 6.0% over 2014. Mobile media is the key driver of growth around the world, and advertisers will spend $64.25 billion on mobile ads in 2015, an increase of nearly 60% over 2014.

via eMarketer

Why American TV Network Viewership Continues to Fall

Bernstein Research has introduced a new weekly tracking report analyzing ad-supported U.S. TV networks’ viewership on a year-over-year basis. The first version shows that for the week of November 10-16, audiences fell again across the board — down 8% for cable networks, 9% for broadcast and 17% for kids-oriented networks specifically. The declines were similar on a quarter-to-date basis as well.

via Videonuze

Marketers Invest in Native Ads, Regardless of the Benefits

The term Native Advertising remains murky, but there’s money in the murk, according to eMarketer. Native is tough to execute, difficult to measure and hard to scale, but never mind that — marketers expect to see spending on native rise over the next 12 to 18 months.

via eMarketer

Why Traditional Broadcast TV Ratings Declined in America

Todd Juenger of Sanford C. Bernstein, says the big third quarter drop in ratings for ad-supported TV in the U.S. market is largely the fault of subscription video on-demand services like Netflix and Amazon– and that the erosion of broadcast TV viewership is likely to increase.

via Advanced Television

U.S. Digital Newspaper Audience Reaches 164 Million Readers

Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America conducted by comScore, 80% of U.S. adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August — that’s an 18% year-over-year increase.

via eMarketer

Global Media Intelligence Report – Worldwide Ad Spending

In 2014, North America will remain the largest single contributor to the global advertising economy and represent 35.6% of the worldwide total, as regional spending reaches $193.86 billion. North America also tops the global digital ad spending marketplace.

via eMarketer

Worldwide TV Ad Spend will Reach $236 Billion by 2020

The transition to digital marketing is still a huge challenge for many legacy marketers, so when they gain access to additional budget they choose to spend it on media that’s within their comfort-zone. That often translates into spending more on television advertising.

Global TV ad expenditure will reach $236 billion in 2020, up by 38 percent ($64 billion) from 2013.

via Digital Lifescapes


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