Worldwide spending on ICT will be nearly $4 trillion in 2018, according to the latest global market study by International Data Corporation (IDC). Ongoing growth will be driven by enterprise investment on cloud services, software and Hybrid IT infrastructure.
Food and beverage retail is the next big sector that will feel the influence of digital shopping. We’re seeing the shift already: 23% of U.S. shoppers bought groceries online in 2016, an increase of 20% versus just two years prior—and adoption has only accelerated since then.
In the modern world, through increased connectivity, instant communication, and established infrastructure systems, new ideas and products can spread at speeds never seen before – and this enables a new product to quickly get in people’s hands.
According to the latest worldwide market study by Juniper Research, global retailer spending on AI will reach $7.3 billion per year by 2022 — that’s up from an estimated $2 billion in 2018, as retailers target new avenues to increase personalization of the customer experience.
The latest Global Cloud Index (GCI) 2016-2021 from Cisco focuses on the worldwide market outlook for enterprise data center virtualization and cloud computing services. Today’s digital business is enabled by Hybrid IT infrastructure that supports the deployment of cloud-based solutions.
Creating high quality content that is focused on the audience across all buyer’s journey stages is a major goal for B2B marketers in 2018. A refined program should include strategic, efficient and innovative content created by a dedicated team.