“The solution is to use new technologies to augment rather than replace human activity. The goal is not merely to apply new technologies, but to collectively align the most resourceful people to take on the organization’s most daunting challenges and chase the most compelling business opportunities.”
The U.S. has been named the most promising market for innovation and technology breakthroughs that have global impact for the second year, with China following, both seen as leading regions of innovation and disruption, according to KPMG’s 2018 Global Technology Innovation Report.
There’s been a significant increase in enterprise investment on technologies that analyze, organize, access, and provide advisory services that are based on use cases for unstructured data. In fact, worldwide spending on cognitive and artificial intelligence (AI) systems will reach $19.1 billion in 2018 — that’s an increase of 54.2 percent over the amount spent in 2017.
Marketers waste an average of 26% of their budgets on ineffective channels and strategies, according to recent survey findings. Half of respondents said they misspend at least 20% of their budgets. A few pessimists even believed they’re squandering more than 80% of their marketing budget. CMOs have a choice.
More CIOs and CTOs are seeking to gain benefits of a simplified and more manageable IT infrastructure for their organizations. As a result, worldwide integrated systems revenue is forecast to total $12.3 billion in 2018 — that’s an increase of 18.4 percent from 2017, according to Gartner.
Internet of Things (IoT) technology deployments have increased across the globe, as more CIOs and CTOs explore new commercial applications. However, many organizations continue to seek IoT solutions that include comprehensive data protection capabilities.