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Why Line of Business Leaders Bypass IT Organizations

digital innovation talent market research

“Many CIOs say that talent is a priority, but rank people/workforce as one of their most disliked tasks. However, the ability to anticipate and orchestrate skills and expertise could become a way to characterize CIO success in the future.”

Source: Gartner

Ongoing Digital Transformation Skills Gap Hampers Progress

digital transformation market research

Data analytics skills needed to create new products and services from mobile, social and information obtained from customer interactions are especially hard to find, said Andy Rowsell-Jones. Gartner released survey results from 2,598 CIOs and other executives in 93 countries.

Source: CIO Journal

Why Digital CIOs Build a Network of Savvy CollaboratorsĀ 

digital transformation market research

The digital CIO is one of the most demanding roles in business. They need to understand both technology and people. The most successful CIOs are embracing change rather than resisting it. But there is support available, from peers, from suppliers and from partners.

Source: World Economic Forum

Digital Marketing Practitioners and Other Talent Unicorns

real digital marketing practitioners

The ‘Marketing Organizational Design and Strategy’ survey found that more than 40% of marketers plan to increase their use of agencies three to five years out. Why? The perception that agencies deliver superior quality or performance than in-house staff.

Source: Gartner

Why High-Quality Digital Marketing Content Matters

digital marketing content market research

Many marketers are hopeful that digital content creation will integrate their messaging with what people are already reading and watching on social channels. But more than a third of digital media professionals worldwide say quality of content is the biggest barrier to their success.

Source: eMarketer

Digital Marketing: the Laggards Struggle to Embrace Change

digital marketing talent development

As a variety of research demonstrates, many marketing organizations still struggle with challenges like adapting company culture for digital technology, and figuring out who should spearhead implementation efforts. Outsourcing strategy and execution to smaller Ad agencies isn’t progress.

Source: eMarketer

How to Prosper in The Fourth Industrial Revolution

fourth industrial revolution market research

The World Economic Forum “Future of Jobs” study predicts that 5 million jobs will be lost before 2020 as artificial intelligence, robotics, nanotechnology and other socio-economic factors replace the need for human workers.

Source: World Economic Forum