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Study: B2B Digital Marketing Talent Shortage in Tech Sector

digital marketing talent market research

“Less than half of marketers are advanced in the core skillsets that are important today, such as content marketing, digital media, and data analysis, so it’s logical many are looking to find new opportunities that can equip them with the skills they need to excel in the future.”

Source: Digital Marketing Magazine

Why the Savvy C-Suite is Focused on Digital Growth

CIO CEO CTO digital transformation market research

CEOs recognize how much their digital strategy influences business goals. Back in 2007, only 40% of CIOs were involved in strategic planning; now they’re regarded as some of the most integral members of the C-Suite.

Source: HBR

Best Cities in the World for Tech Innovation and Talent

Austin Texas Tech City market research

Austin, Texas ranks as the world’s number one Tech City. IBM, Dell, and AMD all have a long-established presence here, and today low taxes, favorable real estate costs and a strong entrepreneurial culture mean the Texan capital maintains access to some of the world’s top talent.

Source: World Economic Forum

Digital Transformation 2017: Disrupting Business as Usual

digital transformation market research

eMarketer defines digital transformation as the process by which business leaders harness the capabilities and advances of emerging technologies to digitally reinvent their company’s operations, products, marketing, culture and goals for future growth.

Source: eMarketer

How Technology Transforms Education and Skills Demand

education skills jobs market research

As we embark on the Fourth Industrial Revolution, it’s clear that technology will play a central role in nearly all aspects of our lives. Research by the World Economic Forum estimates that 65% of children entering primary school will find themselves in occupations that today do not exist.

Source: World Economic Forum

Search Engine Optimization Tops List for Digital Marketers

search engine optimization market research

Search continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users’ widespread engagement with social.

Source: eMarketer

New Way of Thinking to Lead the Charge for Digital Disruption

CIO CTO leadership market research

Challenge your IT department to re-think their role, and how they can strategically advance the company. It’s not sufficient for them to ensure that all the business processes and operations run smoothly and acceptable costs.

Source: Chief Executive