Rapid development of technology is leading 57% to rethink business models, while 49% say that company culture has changed as a direct result of digital. Legacy systems are holding back progress for 50%, and the old organizational structure is a thorn in the side for 38%, according to a Nimbus Ninety market study.
Source: Nimbus Ninety
Seventy two percent of firms surveyed are executing on digital transformation, and that tables the topic of digital with the C-Suite. Digital business leaders now have more strategic responsibility and must wield stronger influence with their executive peers and leaders.
The average tenure of a CMO is the lowest of all C-suite titles, at an average of 4.1 years. The longest average CMO tenure is in the financial services industry at 5.1 years, and life sciences CMOs stay on average a full two years less at only 3.1 years. The average CMO in the consumer industry stays 3.6 years.
Source: Korn Ferry
The OECD, a club of mostly rich nations, recently published a survey on adult skills, which captures information on proficiency in literacy, numeracy and computer skills. Almost a quarter (24.3%) of the people in the study don’t know how to use one.
Source: World Economic Forum
“A WorkingNation-produced video which stated that within 20 years, 47% of all U.S. jobs are at risk of being replaced by technology, according to a 2013 Oxford University study.”
“The digital marketer that won’t invest the time and effort to become capable of contributing to content strategy and development is going to be of limited value. Savvy buyers expect meaningful and substantive content, and they can’t get that from marketers that outsource their jobs to agencies who have little client industry subject matter expertise.”
Source: Forrester Blogs
Innovate or die is not just a slogan, it’s a vital truth. Creativity is the most powerful competitive advantage a business can have. Companies need to fizz with new ideas and fresh thinking. But there’s a problem – there just aren’t enough fizzy people around.
Source: The Guardian