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Why Professional Services Drive Growth in Hybrid Cloud Adoption

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“Professional services adoption goes hand in hand with increasingly complicated hybrid IT implementations. In 2016 we expect to see growth in managed services adoption, particularly with the influx of cloud-based analytics solutions geared toward the line-of-business buyer,” said TBR Cloud Analyst Cassandra Mooshian.

Source: TBR

Digital Business Transformation Consulting Trends for 2016

digital transformation consulting market research

The most informed CEOs across the globe have already put their digital business transformation plans in motion. Others will surely follow their lead in 2016, but many will require the insights and guidance of consulting firms that have a proven track record of helping senior executives achieve their bold goals.

Source: Digital Lifescapes

Marketing is Moving to Self-Publishing as Ads Fail ROI Test

B2B brand journalism content marketing research

Marketing teams need to gain greater insight into what motivates their audience members, adopt technology and processes to support sustainable storytelling and distribution models, plus recruit skilled talent that has proven experience in publishing rather than traditional advertising.

Source: Skyword

Ongoing Shortage of Qualified IT Security Professionals in 2016

IT security technical skills market research

IT Security is going to be top-of-mind for many CIOs during 2016 — most will seek the help of leading vendors. More than 32 percent of the enterprises surveyed name Splunk as their primary Security Information and Event Management (SIEM) platform provider, according to the latest market study by 451 Research.

Source: Digital Lifescapes

New Digital Marketing R&D Leadership Opportunity in 2016

digital marketing CMO market research

CMOs need to create a digital marketing research and development (R&D) team that explores new approaches to major challenges — by building and testing experimental go-to-market solutions.

Source: Digital Lifescapes

Profile of Engaging, Meaningful Digital Work Environments

purposeful and meaningful work market research

Companies with a clearly communicated mission and sense of purpose have 40% higher levels of retention and 30% higher levels of innovation. They invest in people regardless of the economic climate.

Source: Digitalist

3 Ways How Content Marketing Directly Fuels Digital Commerce

B2B content marketing market research

Gartner tells marketers, to stand out, brands are becoming veritable publishing houses by using in-house talent and customer contributors to publish well-rounded streams of engaging content that inspires action.

Source: Gartner

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