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Rise of Hybrid Marketing and Data Science Talent

hybrid digital marketing data science

The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”

Source: NewsCred

How to Develop a Winning B2B Content Strategy 

b2b content strategy market research

“Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes unused, either because it’s undiscoverable, irrelevant, or bad.” We can do better. Here’s how…

Source: Contently

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Digital Influencers are Leading a Marketing Transformation

immersion-influence-ep-2016

Influencers are the masters of their niches, and have established a high level of trust and two-way communication with their followers. They know how to incorporate a brand’s products and services into content people are watching and they do it very seamlessly.”

Source: Knowledge@Wharton

How to Ensure Your Digital Transformation Succeeds

The CEO has a preeminent role in driving the digital transformation process. The process needs to start from the top. You need to change structures. The only one who can do it is the CEO.

Source: McKinsey & Company

Why Open-Plan Office Spaces Will Disrupt Deep Thinking

open office market research

“If your job involves reading, writing, and thinking, it’s very difficult to do so in an open-plan office, where at any given time a handful of conversations, sounds from a neighbor’s computer, and other background noises can hijack your thoughts.”

Source: Strategy + Business

Why More American Workers Need Digital Technology Skills

“Fifty-five percent of Americans with a college degree or more say technology will make overall employment better, compared with 45 percent of those with a high-school diploma or less.”

Source: McKinsey & Company