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Digital Transformation 2017: Disrupting Business as Usual

digital transformation market research

eMarketer defines digital transformation as the process by which business leaders harness the capabilities and advances of emerging technologies to digitally reinvent their company’s operations, products, marketing, culture and goals for future growth.

Source: eMarketer

How Technology Transforms Education and Skills Demand

education skills jobs market research

As we embark on the Fourth Industrial Revolution, it’s clear that technology will play a central role in nearly all aspects of our lives. Research by the World Economic Forum estimates that 65% of children entering primary school will find themselves in occupations that today do not exist.

Source: World Economic Forum

Search Engine Optimization Tops List for Digital Marketers

search engine optimization market research

Search continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users’ widespread engagement with social.

Source: eMarketer

New Way of Thinking to Lead the Charge for Digital Disruption

CIO CTO leadership market research

Challenge your IT department to re-think their role, and how they can strategically advance the company. It’s not sufficient for them to ensure that all the business processes and operations run smoothly and acceptable costs.

Source: Chief Executive

How Human Creativity, Not AI, Will Lead The Next Revolution

The modern economies that will undergo a fourth industrial revolution will not be those that worship machines, but those that support human creativity. Are you investing in talent to fuel Digital Growth? Do you reward thinking and ideas, or mindless busy-work?

Source: Quartz

Why the Digital Revolution is Not About Technology

digital transformation market research

BCG has studied how successful companies have changed their business and operating models when going digital. All share two distinctive characteristics: products and services that are embedded with digital tech; digital channels to interact with target audiences and clients.

Source: World Economic Forum

Why Chief Marketing Officers are Vulnerable to Disruption

chief marketing officer market research

“It does feel like a bit of a dramatic turn in the narrative, from the CMO as the prime instigator and beneficiary of an enviable, extended marketing-led renaissance where budgets flow like water and mandates creep like kudzu; to the CMO as the object of some newfound vulnerability.”

Source: Gartner