B2B buyers strongly prefer to conduct their own online research, without ever speaking with a sales rep. Forward-thinking B2B marketers will embrace this change and enable the customer-directed research journey with self-service technologies — such as SEO and contextual help.
For the fourth survey in a row, the results indicate sizable gaps in how business and IT respondents view priorities for the IT function. 44 percent of those in IT say that cutting costs is one of their organizations’ current priorities. Business executives ranked cost cutting last, with only 16 percent citing it as one of their companies’ priorities for IT.
Source: McKinsey & Company
Marketers often hire agencies to bring in expertise they lack internally or for staff augmentation, like supporting a campaign. Unfortunately, marketing leaders can grow dependent on these outside resources and under-invest in developing the skills of their own internal talent.
When it comes to brand building and demand generation, a majority of B2B marketers agree: “Nothing works well all the time.” Not one of the 17 approaches we asked marketers to grade earned a “very effective” rating from a majority of respondents. Only two were rated as highly effective by even 47% of respondents.
“Investment in Enterprise Developers is the Best Risk Management System” explores what developers that work within companies are doing and what they need to succeed. Developers are a growing and increasingly essential workforce more deeply integrated into areas of business, operations, and product development than ever imagined.
Source: App Developers Alliance
When it comes to business analytics, strategy development, and innovation — initiatives that may have the greatest influence on the future performance of the company — the average digitization GPA drops to 2.4. Specifically on innovation, 52% of middle market firms say their digitization performance is fair, poor, or non-existent.
In these early days of the hybrid cloud computing era, businesses are still trying to understand how to leverage the cloud model; how it can help solve chronic IT delivery or business process-related problems, but also how it can create new digital transformation opportunities.