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Quest for Customer-Centric Marketing Leadership

Quest for Customer-Centric Marketing Organizations

Companies often say they embrace the concept and are making moves to change, or claim that they are already customer-centric. However, many can’t seem to fully commit to enacting the required operational, procedural and behavioral changes needed to be truly customer-first.

via Gartner

How Automation will Transform the Legal Sector

How Automation will Transform the Legal Sector

“The AI that we are seeing on the market now and for the foreseeable future – which I am not naïve enough to put as any longer than 3-5 years – will enable us to deliver better legal services, quicker, more efficiently and sometimes cheaper.”

via World Economic Forum

Artificial Intelligence Early-Adopter Lessons Learned

Artificial Intelligence Early-Adopter Lessons Learned

As with most emerging technologies, the early adopters are facing many obstacles to the progress of AI within their organizations. Gartner analysts have identified the following four lessons-learned that have emerged from these early AI projects.

via Digital Lifescapes

Content Marketing: Few Real Leaders or Visionaries

Content Marketing: Few Real Leaders and Visionaries

Our first finding is that storytelling isn’t so much a tactic as a mindset. And by that we mean, we’re all showing up every day to publish e-books, publish blogs, to get it done one day after another—and that’s good. But we find that Leaders and Visionaries really have a sense of purpose that’s much bigger.

via Skyword

Opportunities for Blockchain Professional Services

Upside Opportunity for Blockchain Professional Services

Demand for blockchain solutions are accelerating across the globe. Given the maturity of the technology and the need for specialized skills and experience, the majority of blockchain spending in the near-term will be on business and technology services.

via Digital Lifescapes

HPC & AI Platforms: Knowledge Transfer at Think

HPC & AI Platforms: Knowledge Transfer at Think

Senior executives have embraced the concepts of artificial intelligence (AI), deep learning and cognitive computing. Many are already applying these and other intelligent technologies to dramatically improve the productivity of their businesses, while redefining the ways they engage with their key stakeholders.

via LinkedIn

Why B2B Marketers Need Authentic Content Creators

Why B2B Marketers Need Authentic Content Creators

Influencer marketing has gotten big enough that disclosing ties between brands and influencers is a necessity, not an option. Although compliance is growing, there are many examples where it doesn’t happen. Content marketing requires real employee talent, not hired outsiders.

via eMarketer