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No More Dummies: B2B Buyers Make the Case for Better Talent

b2b marketing market research

“The digital marketer that won’t invest the time and effort to become capable of contributing to content strategy and development is going to be of limited value. Savvy buyers expect meaningful and substantive content, and they can’t get that from marketers that outsource their jobs to agencies who have little client industry subject matter expertise.”

Source: Forrester Blogs

Why Nurturing Creative Talent is the Key to Innovation

creating innovation market research

Innovate or die is not just a slogan, it’s a vital truth. Creativity is the most powerful competitive advantage a business can have. Companies need to fizz with new ideas and fresh thinking. But there’s a problem – there just aren’t enough fizzy people around.

Source: The Guardian

Global Quest for Savvy Forward-Thinking Digital Talent

digital transformation talent market research

Seventy percent of the more than 3,700 executives, managers, and analysts we surveyed agreed that their organizations needed a new or different talent base to compete effectively in a digital world. Yet the actual skills that organizations and their employees likely need may come as a surprise.

Source: Sloan Review

Just 8% of Current Marketers Have Proven Digital Skills

digital marketing talent market research

“In order to succeed, our thinking and skillset needs to be too, failing to do so will result in an even larger skills gap than what currently exists and will not only affect organisations who need to adapt their marketing to new innovative audience engagement strategies, but also decrease the opportunities for people looking to advance or enter a career in marketing.”

Source: Digital Marketing Magazine

Digital Transformation Developer Skills Gap Assessment

digital transformation developer skills market research

Most savvy CEOs already know it requires accomplished talent to lead a digital transformation agenda. The execution of the key strategies often results in the development of software capabilities. That said, finding and retaining the qualified technical talent is likely to be one of the big challenges facing business leaders.

Source: Digital Lifescapes

Digital Transformation Leaders Require Many Diverse Skills

digital transformation market research

More digital transformation efforts focus on picking the right individual to lead the process. Most will choose a Chief Digital Officer — 45% of survey respondents want a person with a technology background, while 43% say a multifaceted marketing background was preferred.

Source: eMarketer

CIO Leaders: Choose One – IT Innovation or IT Maintenance

CIO leadership market research

According to the IDC assessment, these predictions describe the ten most important shifts that will happen over the next 36 months, and the goals for senior executives to form a credible three-year strategic IT plan.

Source: Digital Lifescapes