“Looking at the marketing subtopics that influenced business over the years, we find only three: marketing communications, customer relationships and channel management. The only one consistently on an uptrend since the 2000s is marketing communications.”
via INSEAD Knowledge
The top agility inhibitors in IT and other business services functions is mediocrity. One reason is that IT is almost exclusively trying to improve by reducing complexity; it’s doing next to nothing to change its culture.
“Continuous education and self-improvement are imperative to keep up with work and life in a rapidly changing world. A book by Bradley Staats explains the benefits of dynamic learning and outlines the methods of becoming more effective as a lifelong learner.”
In the context of the Fourth Industrial Revolution, there is a new demand to be an interdisciplinary and T-shaped person – that is, one who has an in-depth knowledge of a specific field, with sufficient knowledge in other fields outside their own specialization.
IDC estimates that the lack of available IT skills will result in over $90 billion in lost revenue annually in Europe by 2020. Across the globe, there is a huge demand to attract the right emerging skillsets needed to excel in digital transformation.
via IDC UKI
“Enterprise IT has a brand problem. It has lost trust with its customers — from C-suite stakeholders to individual contributors — who have come to associate IT with bottlenecks, frustration, constraints, and cost overruns.”
via MIT Sloan