More companies today are using storytelling to recruit and train new employees – Apple, IBM, 3M, Nike, Coca Cola, Disney, Microsoft, NASA, and other forward-thinking organizations. As social media becomes more mainstream, they’re using storytelling to engage prospective customers.
Growing safety concerns about driving and traffic accidents, plus the recognition by national governments of the apparent advantages of driverless vehicles, will accelerate the deployment of new services that are assisted by the Internet of Things (IoT) infrastructure.
Source: Digital Lifescapes
According to PwC’s U.S. Entertainment, Media & Communications (EMC) Year-End Deal Insights, 2015 deal value totaled $149 billion – that’s a 13 percent increase over 2014. However, deal volume declined seven percent from 886 announced deals in 2014 to 818 in 2015. Overall, cable deals provided the lion’s share of 2015 deal value, whereas advertising and marketing spurred deal volume.
Learn how to tell compelling stories across multiple platforms, such as books, films, games and TV, during this six-week, totally free, online course – hosted by Sungkyunkwan University (SKKU).
Effective storytelling requires that you use visual and user interface design to create something that people want to interact with. In this piece, we’ll explain some key techniques illustrated with plenty of live examples.