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Media & Entertainment Sector Outlook Includes More Deals

media_cloud_hero

According to PwC’s U.S. Entertainment, Media & Communications (EMC) Year-End Deal Insights, 2015 deal value totaled $149 billion – that’s a 13 percent increase over 2014. However, deal volume declined seven percent from 886 announced deals in 2014 to 818 in 2015. Overall, cable deals provided the lion’s share of 2015 deal value, whereas advertising and marketing spurred deal volume.

Source: PwC

Transmedia Storytelling – Learn Multi-Platform Marketing Skills

Learn how to tell compelling stories across multiple platforms, such as books, films, games and TV, during this six-week, totally free, online course – hosted by Sungkyunkwan University (SKKU).

Source: FutureLearn

Online Commercial Storytelling Interactive Design Examples

brand storytelling interactive user experience

Effective storytelling requires that you use visual and user interface design to create something that people want to interact with. In this piece, we’ll explain some key techniques illustrated with plenty of live examples.

Source: TNW

Transmedia: Led Zeppelin – Physical Graffiti Anniversary

Future of Storytelling

Led Zeppelin’s classic album Physical Graffiti is celebrating its fortieth anniversary this year by giving viewers the chance to experience the album in an entirely new way. The band teamed up with Interlude to create an interactive experience.

via Future of Storytelling

Transmedia: How Journalists can Adopt Virtual Reality Tools

New storytelling platform — virtual reality — popular at ISOJ | Knight Center for Journalism in the Americas

To tell the stories of family farmers in Iowa, Gannett created a 3D environment using a video game engine so that readers could walk around a 100-year-old farm. At certain points in the farm, readers can watch 360-degree videos that elaborate on the journalist’s reporting.

via Knight Center

Transmedia: Brand Storytelling – How to Spawn a Revolution

Brands Storytelling

“By spinning abstract concepts — like seemingly unrelated products, or new products and concepts — into the concrete constructs of a narrative, your company can make New Ideas more comprehensible, and ultimately more meaningful for potential customers.”

via Business2Community

Transmedia: Cross-Platform Content Development in 2015

2015 Predictions: “I think the idea of telling stories that combine media types is here to stay. I think the classic idea of Transmedia is good for marketing, but not for other kinds of storytelling. I see game-play mechanics making an entrance in a big way…”

via MIPblog

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