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2017 Marketing Prediction: End of Native Advertising

2017 Brand Marketing market research

While everyone seemed to jump on the Native Advertising bandwagon a few years ago, the value of publishing content on a third-party site is minimal at best. Instead, brands will make a marked shift to publishing content on their owned sites.

Source: NewsCred

How Commercial Storytelling Transforms Brand Marketing

transmedia storytelling market research

More companies today are using storytelling to recruit and train new employees – Apple, IBM, 3M, Nike, Coca Cola, Disney, Microsoft, NASA, and other forward-thinking organizations. As social media becomes more mainstream, they’re using storytelling to engage prospective customers.

Source: Biznology

IoT Supports Semi-Autonomous Vehicle System Apps

self-driving venhicle market research

Growing safety concerns about driving and traffic accidents, plus the recognition by national governments of the apparent advantages of driverless vehicles, will accelerate the deployment of new services that are assisted by the Internet of Things (IoT) infrastructure.

Source: Digital Lifescapes

Domain: Transmedia Storytelling


Welcome to Domain, an experiment in Transmedia performance. This story will unfold from June to September 2016, both online and in Austin, Santa Fe, Kansas City, Nebraska City, Billings, and San Marcos.

Source: Domain

Media & Entertainment Sector Outlook Includes More Deals

media_cloud_hero

According to PwC’s U.S. Entertainment, Media & Communications (EMC) Year-End Deal Insights, 2015 deal value totaled $149 billion – that’s a 13 percent increase over 2014. However, deal volume declined seven percent from 886 announced deals in 2014 to 818 in 2015. Overall, cable deals provided the lion’s share of 2015 deal value, whereas advertising and marketing spurred deal volume.

Source: PwC

Transmedia Storytelling – Learn Multi-Platform Marketing Skills

Learn how to tell compelling stories across multiple platforms, such as books, films, games and TV, during this six-week, totally free, online course – hosted by Sungkyunkwan University (SKKU).

Source: FutureLearn

Online Commercial Storytelling Interactive Design Examples

brand storytelling interactive user experience

Effective storytelling requires that you use visual and user interface design to create something that people want to interact with. In this piece, we’ll explain some key techniques illustrated with plenty of live examples.

Source: TNW