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Online Commercial Storytelling Interactive Design Examples

brand storytelling interactive user experience

Effective storytelling requires that you use visual and user interface design to create something that people want to interact with. In this piece, we’ll explain some key techniques illustrated with plenty of live examples.

Source: TNW

Transmedia: Led Zeppelin – Physical Graffiti Anniversary

Future of Storytelling

Led Zeppelin’s classic album Physical Graffiti is celebrating its fortieth anniversary this year by giving viewers the chance to experience the album in an entirely new way. The band teamed up with Interlude to create an interactive experience.

via Future of Storytelling

Transmedia: How Journalists can Adopt Virtual Reality Tools

New storytelling platform — virtual reality — popular at ISOJ | Knight Center for Journalism in the Americas

To tell the stories of family farmers in Iowa, Gannett created a 3D environment using a video game engine so that readers could walk around a 100-year-old farm. At certain points in the farm, readers can watch 360-degree videos that elaborate on the journalist’s reporting.

via Knight Center

Transmedia: Brand Storytelling – How to Spawn a Revolution

Brands Storytelling

“By spinning abstract concepts — like seemingly unrelated products, or new products and concepts — into the concrete constructs of a narrative, your company can make New Ideas more comprehensible, and ultimately more meaningful for potential customers.”

via Business2Community

Transmedia: Cross-Platform Content Development in 2015

2015 Predictions: “I think the idea of telling stories that combine media types is here to stay. I think the classic idea of Transmedia is good for marketing, but not for other kinds of storytelling. I see game-play mechanics making an entrance in a big way…”

via MIPblog

Transmedia: One Approach to Leading Interactive Expeditions

A storytelling toy by Eric Cade Schoenborn to give some insight as to the process to create interactive storytelling projects at the Knight Foundation. As with any expedition, you need a guide.

via Knight Foundation

Transmedia: the Art and Science of Interactive Storytelling

Interactive storytelling is the art of telling stories enhanced with technological, social or collaborative interactive features to offer content adapted to new behaviors in a rapidly changing cultural ecosystem.

via Medium


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