Transmedia Storytelling and Multimedia Content Marketing

Ultimately, if a brand can find a way to tie together messaging that authentically resonates with audiences and gives them a way to participate in the story, there’s a way to connect what the brand’s doing to a transmedia marketing strategy.

Source: Skyword

Commercial Transmedia – Welcome to the Video Generation

The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.

Source: Realtime Report

2017 Marketing Prediction: End of Native Advertising

While everyone seemed to jump on the Native Advertising bandwagon a few years ago, the value of publishing content on a third-party site is minimal at best. Instead, brands will make a marked shift to publishing content on their owned sites.

Source: NewsCred

How Commercial Storytelling Transforms Brand Marketing

More companies today are using storytelling to recruit and train new employees – Apple, IBM, 3M, Nike, Coca Cola, Disney, Microsoft, NASA, and other forward-thinking organizations. As social media becomes more mainstream, they’re using storytelling to engage prospective customers.

Source: Biznology

IoT Supports Semi-Autonomous Vehicle System Apps

Growing safety concerns about driving and traffic accidents, plus the recognition by national governments of the apparent advantages of driverless vehicles, will accelerate the deployment of new services that are assisted by the Internet of Things (IoT) infrastructure.

Source: Digital Lifescapes

Domain: Transmedia Storytelling

Welcome to Domain, an experiment in Transmedia performance. This story will unfold from June to September 2016, both online and in Austin, Santa Fe, Kansas City, Nebraska City, Billings, and San Marcos.

Source: Domain

Media & Entertainment Sector Outlook Includes More Deals

According to PwC’s U.S. Entertainment, Media & Communications (EMC) Year-End Deal Insights, 2015 deal value totaled $149 billion – that’s a 13 percent increase over 2014. However, deal volume declined seven percent from 886 announced deals in 2014 to 818 in 2015. Overall, cable deals provided the lion’s share of 2015 deal value, whereas advertising and marketing spurred deal volume.

Source: PwC

Transmedia Storytelling – Learn Multi-Platform Marketing Skills

Learn how to tell compelling stories across multiple platforms, such as books, films, games and TV, during this six-week, totally free, online course – hosted by Sungkyunkwan University (SKKU).

Source: FutureLearn

Online Commercial Storytelling Interactive Design Examples

Effective storytelling requires that you use visual and user interface design to create something that people want to interact with. In this piece, we’ll explain some key techniques illustrated with plenty of live examples.

Source: TNW

Transmedia: Led Zeppelin – Physical Graffiti Anniversary

Led Zeppelin’s classic album Physical Graffiti is celebrating its fortieth anniversary this year by giving viewers the chance to experience the album in an entirely new way. The band teamed up with Interlude to create an interactive experience.

via Future of Storytelling