Ultimately, if a brand can find a way to tie together messaging that authentically resonates with audiences and gives them a way to participate in the story, there’s a way to connect what the brand’s doing to a transmedia marketing strategy.
The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.
Source: Realtime Report
More companies today are using storytelling to recruit and train new employees – Apple, IBM, 3M, Nike, Coca Cola, Disney, Microsoft, NASA, and other forward-thinking organizations. As social media becomes more mainstream, they’re using storytelling to engage prospective customers.
Growing safety concerns about driving and traffic accidents, plus the recognition by national governments of the apparent advantages of driverless vehicles, will accelerate the deployment of new services that are assisted by the Internet of Things (IoT) infrastructure.
Source: Digital Lifescapes
According to PwC’s U.S. Entertainment, Media & Communications (EMC) Year-End Deal Insights, 2015 deal value totaled $149 billion – that’s a 13 percent increase over 2014. However, deal volume declined seven percent from 886 announced deals in 2014 to 818 in 2015. Overall, cable deals provided the lion’s share of 2015 deal value, whereas advertising and marketing spurred deal volume.