Archive | TV RSS for this section

Smart TVs Top List for OTT Video Streaming Devices

Smart tv market research

Why are traditional pay-TV services being disrupted by alternative lower-cost video entertainment services? Perhaps it’s due to the apparent ease-of-use in searching for something to watch.

Source: Digital Lifescapes

Analysis of Average Monthly Spending on SVOD Services

video entertainment market research

Video entertainment viewing in the typical American household has evolved. Gone are the days where broadcast television gained the lion’s share of consumer attention. Meanwhile, legacy pay-TV services have struggled to keep pace with shifting customer preferences and numerous alternative lower-cost offerings.

Source: Digital Lifescapes

International TV Trends: Rising Adoption of SVOD Content

international TV SVOD market research

More than 8,500 new TV and SVOD program concepts were launched in 2015 in the 44 countries. More than half of these new programs are original and local creations. Series spearhead the new programming figures (40% ) followed by factual programs – magazines, documentaries (37%), and entertainment programs (23%).

Source: Eurodata TV Worldwide

How the American Pay-TV Market Transformation is Still Evolving

US pay-tv video market research

According to the latest market study by LRG, the thirteen largest pay-TV service providers in the U.S. market — representing 95 percent of the total market — lost about 190,000 net video subscribers during the third quarter 2015 (3Q 2015), that’s compared to a loss of about 155,000 subscribers in 3Q 2014.

Source: Digital Lifescapes

How American Pay-TV is Being Disrupted by OTT Video

netflix-renews-house-of-cards-season-4

By 2019, 72.1% of U.S. internet users will use over-the-top (OTT) video services. Such high penetration suggests saturation, but for many players in the market there is still significant room for growth.

Source: eMarketer

More U.S. Cable TV Subscriber Losses Forecast for 2016

american cable TV market research

A growing percentage of American households are cutting the cable TV cord. In 2015, 4.9 million U.S. households will unsubscribe from traditional pay-TV services, a jump of 10.9% over last year. And, cord-cutting households will jump another 12.5% in 2016.

Source: eMarketer

Global Video-on-Demand Market to Reach $263 Million in 2016

online video on demand market research

Revenues from the global video-on-demand (VoD) market are expected to top $263 billion by 2016 — that’s a 27% increase over the $207 billion the industry generated in 2014, driven by rapid consumer adoption and expanding Internet penetration in emerging markets.

Source: Ooyala

Follow

Get every new post delivered to your Inbox.

Join 100 other followers