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Global Video-on-Demand Market to Reach $263 Million in 2016

online video on demand market research

Revenues from the global video-on-demand (VoD) market are expected to top $263 billion by 2016 — that’s a 27% increase over the $207 billion the industry generated in 2014, driven by rapid consumer adoption and expanding Internet penetration in emerging markets.

Source: Ooyala

More Upside Growth for U.S. OTT Video Streaming Market

American video entertainment market research

The American video entertainment realm has continued to evolve during 2015. Market development in the traditional pay-TV sector has been particularly difficult. However, there are still some significant upside opportunities in video streaming.

Source: Digital Lifescapes

U.S. Connected TV Viewers will Reach 200 Million by 2019

US connected tv market research

Connected TVs have become mainstream in America, with over half of the U.S. population expected to watch streaming video content in 2016, and more than 60% adoption forecast by 2019. But the nuances of connected TV use are still evolving.

Source: eMarketer

Can American Pay-TV Providers Stabilize Subscriber Decline?

U.S. American pay-tv market research

As the video entertainment market evolves in America, the traditional pay-TV service providers are seeking to maintain their subscriber base in the face of rising operational costs related to content, which often directly translates into higher service fees for their customers.

Source: Digital Lifescapes

How China Became the Largest Pay-TV Marketplace in 2015

global pay-tv market research forecast

The video entertainment industry has experienced many changes during the last decade, but few were as dramatic as the shift in global pay-TV growth prospects. While many developed nations reached market saturation, emerging markets in the Asia-Pacific region assumed the market development leadership position.

Source: Digital Lifescapes

Outlook for the European Digital Pay-TV Market in 2015

video entertainment Europe

Digital video subscriber growth in Europe continues to outpace the overall TV market (including analog), with a 4.8% growth rate over the past 12 months — that’s compared to 3.4% for total tracked subscribers. Digital subscriber levels now exceed 102 million in Europe.

Source: Strategy Analytics

U.S. Broadcast TV Advertising Decline will Continue to Grow

television advertising revenue decline

In the first week of August a handful of media conglomerates — including Viacom, Disney and Discovery Communications — reported disappointing earnings, citing soft TV advertising revenue due to decreased viewership among millennials and young adults. A total of seven companies lost a total of over $35 billion of their market cap, per the Wall Street Journal.

via TBR


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