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Why the U.S. Government will Mandate Open Pay-TV Platforms

open innovation pay-tv market research

Instead of spending nearly $1,000 over four years to lease a set of behind-the-times boxes, American families will have options to own a device for much less money that will integrate everything they want — including their cable or satellite content, as well as online streaming apps — in one, easier-to-use gadget.

Source: Whitehouse.gov

Netflix Now Reaches Two-Thirds of American OTT Video Users

over the top video market research

Netflix continues to grow its user base in the U.S. market, with 126.9 million people expected to use it this year. That equates to 67.9% of OTT video users. Among the OTT service providers, only YouTube has more users than Netflix—176.1 million, which equates to 94.3% of OTT users.

Source: eMarketer

How OTT Video is Transforming the European TV Market

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Parks Associates announced new international data showing OTT video usage in Western Europe is continuing to expand, with 55 percent of UK broadband households and 51 percent in France watching TV programming and movies online — that’s compared to 70 percent in the U.S. market.

Source: Digital Lifescapes

Ongoing Disruption of the U.S. Video Distribution Market

American connected TV market research

Video entertainment in the typical American home has changed dramatically during the last few years. Streaming subscription video content to a TV set is now commonplace. There are several market drivers that are apparent, as a result of the consumer transition to over-the-top (OTT) video.

Source: Digital Lifescapes

American OTT Digital Video Services are Nearing Saturation

OTT video market research

Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV in the United States are accessed via subscription streaming services.

Source: eMarketer

Broadcast TV Decline Forces the Legacy Media to Evolve

broadcast TV market research

As in the US, where live TV viewing sank 8% in the 25-34 year olds last year, younger people in the UK are also shifting their viewing online. The 25-34 year old UK viewers watched 7% less television last year. UK youth has also adopted the smartphone as their device choice.

Source: nScreenMedia

More Growth for Video-on-Demand Services in America

US video on demand market research

This year, 186.9 million people in the U.S. will watch video through an app or website like Hulu or YouTube, eMarketer forecasts. And overall, video-on-demand (VOD) usage among U.S. cable subscribers has grown.

Source: eMarketer

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