Worldwide subscribers to all over-the-top (OTT) video entertainment services — such as Netflix and Amazon Prime — will increase from 92.1 million in 2014 to 332.2 million by 2019, according the the latest market study by Juniper Research.
The global pay-TV services market — including cable TV, satellite TV, telco TV and over-the-top (OTT) video — totaled $237 billion in 2014, that’s up by 7 percent from the previous year, according to Infonetics Research. However, cable pay-TV revenue growth slowed to 1.8 percent in 2014, largely due to subscriber declines in North America.
Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to reach 1.65 billion — that’s up by 180 percent, according to the latest worldwide market study by Digital TV Research.
According to the latest market study by Juniper Research, subscriptions from Over-the-Top (OTT) video entertainment providers — such as Netflix and Amazon Prime — will generate $31.6 billion by 2019, that’s up from just under $8 billion in 2014.
Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. It does, however, flatten among the 55 and older crowd — at six percent and one percent respectively.
Revenue from OTT television program advertising — that is, commercial advertising placed in full-length TV-quality programming delivered via broadband — is expected to grow nearly four fold between 2015 and 2020, according to TDG.
With the growing popularity of independent OTT services, such as Netflix and HBO Go, customers are starting to demand a similar experience from their pay-TV subscriptions — including features such as content search, recommendations and mobile device support.