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Pay-TV High Cost Continues to Drive Shrinking Demand

pay-TV market research

The traditional pay-TV industry is anxious to appeal to young consumers, who subscribe at much lower rates than other age groups. This market segment includes both cord-cutters, who have dropped pay-TV, and cord-nevers, who have never subscribed (and likely never will, given the current cost of pay-TV services).

Source: Digital Lifescapes

LatAm Pay-TV Subscribers to Reach 83.56 Million in 2021

Latin America TV market research

Twenty-five pay-TV operators will generate 88 percent of the Latin American subscribers by end-2016 – again this share will be maintained until the end of the forecast period. The regional pay-TV subscriber total will climb from 72.02 million by end-2016 to 83.56 million by 2021.

Source: Digital TV Research

Asia-Pacific Subscription TV Revenue will Reach $31 Billion

asia-pacific pay-tv market research

Pay-TV subscriptions for the top 65 operators across 17 countries covered in the Asia-Pacific Pay-TV Operator Forecasts report will increase by nearly 100 million from a collective 438 million in 2015 to 536 million by 2021, according to the latest study by Digital TV Research.

Source: Digital TV Research

Ultra High-Definition TV will Reach 189 Million Viewers

4k uhdtv video market research

The digital TV and video entertainment market will expand via online and mobile delivery of new media. This new growth will be driven by network operator owned services, such as Internet Protocol Television (IPTV), or through Over The Top (OTT) video streaming services such as Amazon Prime, Netflix and Hulu among others.

Source: Digital Lifescapes

More Pay-TV Providers in Europe Offer Streaming Video Services

Europe SVOD market research

Streaming video entertainment services, such as those available from Netflix and Amazon, have already had a significant impact on the pay-TV sector in North America. As a result, European pay-TV operators that witnessed this disruption are eager to consider options that would enable them to transform their business.

Source: Digital Lifescapes

SVOD Revenue is Forecast to Reach $34.6 Billion by 2021

OTT video market research

Revenues from subscription video on demand (SVOD) services, such as Netflix and Amazon, are set to more than double from $14.6 billion this year, to $34.6 billion in 2021. Netflix will now grow it’s U.S. subscriber base to be similar in size with leading traditional pay-TV service providers.

Source: Digital Lifescapes

Western Europe OTT Video will Reach $14.64 Billion in 2021

over the top video market research

Online video entertainment has disrupted most legacy media companies that refused to acknowledge the market opportunities beyond traditional pay-TV services. This shift has become a global phenomenon. The impact and implications are far-reaching.

Source: Digital Lifescapes