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How Streaming Video Demand is Driven by Innovation

streaming video market research

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months.

Source: Digital Lifescapes

U.S. Digital Video Streaming Gained Momentum in 2016

TV streaming video market research

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016.

Source: Nielsen

Subscription Video on Demand Trends in North America

North American SVOD market research

According to a recent study, North America will have 112 million SVOD subscribers — that’s for movie and TV services only; excluding sports — by end-2016, which is up by 19 million when compared with 2015. Moreover, the SVOD total is forecast to climb to 138 million by 2021.

Source: Digital Lifescapes

Pay-TV High Cost Continues to Drive Shrinking Demand

pay-TV market research

The traditional pay-TV industry is anxious to appeal to young consumers, who subscribe at much lower rates than other age groups. This market segment includes both cord-cutters, who have dropped pay-TV, and cord-nevers, who have never subscribed (and likely never will, given the current cost of pay-TV services).

Source: Digital Lifescapes

LatAm Pay-TV Subscribers to Reach 83.56 Million in 2021

Latin America TV market research

Twenty-five pay-TV operators will generate 88 percent of the Latin American subscribers by end-2016 – again this share will be maintained until the end of the forecast period. The regional pay-TV subscriber total will climb from 72.02 million by end-2016 to 83.56 million by 2021.

Source: Digital TV Research

Asia-Pacific Subscription TV Revenue will Reach $31 Billion

asia-pacific pay-tv market research

Pay-TV subscriptions for the top 65 operators across 17 countries covered in the Asia-Pacific Pay-TV Operator Forecasts report will increase by nearly 100 million from a collective 438 million in 2015 to 536 million by 2021, according to the latest study by Digital TV Research.

Source: Digital TV Research

Ultra High-Definition TV will Reach 189 Million Viewers

4k uhdtv video market research

The digital TV and video entertainment market will expand via online and mobile delivery of new media. This new growth will be driven by network operator owned services, such as Internet Protocol Television (IPTV), or through Over The Top (OTT) video streaming services such as Amazon Prime, Netflix and Hulu among others.

Source: Digital Lifescapes