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Why Broadcast Television Needs a Youthful Makeover, ASAP

Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. It does, however, flatten among the 55 and older crowd — at six percent and one percent respectively.

via Accenture

OTT Television Ad Revenue will Reach $40 Billion by 2020

Digital Lifescapes: OTT Television Ad Revenue will Reach  Billion

Revenue from OTT television program advertising — that is, commercial advertising placed in full-length TV-quality programming delivered via broadband — is expected to grow nearly four fold between 2015 and 2020, according to TDG.

via Digital Lifescapes

How Over-The-Top Video Raises the Bar for Pay-TV Services

Over-The-Top Video

With the growing popularity of independent OTT services, such as Netflix and HBO Go, customers are starting to demand a similar experience from their pay-TV subscriptions — including features such as content search, recommendations and mobile device support.

via Digital Lifescapes

American Pay-TV Revenue Gains are Dominated by the Telcos

Although AT&T and Verizon currently rank fifth and sixth among pay-TV operators in the U.S. in terms of subscribers, their total company revenues far exceed those of their competitors. Between them they reported total revenues of $67.6 billion for the last quarter of 2014.

via informitv

Smart Connected TV Usage Gains Momentum in America

The installed base of U.S. connected TV sets reached 22 million in Q4 2014 — that’s up from 13 million in Q4 2013. The number of connected TVs now exceed that of Blu-ray disc players, which had an installed base of 20 million units in Q4 2014.

via eMarketer

The Global Pay-TV Market will Reach $313 Billion in 2020

Global Pay-TV Market

Traditional forms of video entertainment are already saturated in most of the developed nations around the globe. Meanwhile, some of the more promising emerging markets are growing at a more gradual rate than was anticipated, due to current economic pressures.

via Digital Lifescapes

Mobile Video will Account for 20% of Total Viewing by 2025

By 2025, mobile video will account for more than 20% of total video viewing minutes among U.S. consumers (including legacy TV). Television is also transforming from a social medium to an individual medium — defined by solitary viewers watching programs on smaller, more personal devices.

via TDG Research

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