The increased adoption of IPTV in the Asia-Pacific region has resulted in significant growth of the Global IPTV Market, leading to a projected CAGR of 20.32 percent from 2014 to 2019, says research firm TechNavio. IPTV operators in the APAC region are focused on increasing their customer base and revenue through promotional campaigns and providing services with low installation costs.
Looking back, last year was a period of great change and disruption for some of the legacy video entertainment market leaders across the globe. As an example, the overall worldwide pay-TV market is expected to have grown by just 5 percent in 2014 — surpassing 924.4 million subscribers.
U.S. TV viewers have a high interest in access to premium channels online without having a pay-TV subscription to that network through a cable or satellite provider. Fully 64% of survey respondents were interested, with about one-third of that group “very” interested.
As more over-the-top (OTT) video is consumed by Americans in their homes, this trend has created a positive upside for certain types of consumer electronics — in particular, streaming media players. Moreover, low-cost on-demand access to video entertainment has disrupted the legacy pay-TV industry.
For the 51 countries covered in the latest worldwide market study by Digital TV Research, the gross number of overall viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020.
According to GfK, 19 percent of TV viewers now own at least one of the three major digital media players — Roku Stick, Google Chromecast, or Apple TV. This represents a 10-fold increase over the 2010 ownership level of approximately 2 percent.
Netflix has global mind-share, even though it’s officially available in only a handful of countries. The consumer awareness of the subscriber benefits are a testament to the apparent pent-up demand for affordable over-the-top (OTT) streaming video entertainment services.