Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. It does, however, flatten among the 55 and older crowd — at six percent and one percent respectively.
Revenue from OTT television program advertising — that is, commercial advertising placed in full-length TV-quality programming delivered via broadband — is expected to grow nearly four fold between 2015 and 2020, according to TDG.
With the growing popularity of independent OTT services, such as Netflix and HBO Go, customers are starting to demand a similar experience from their pay-TV subscriptions — including features such as content search, recommendations and mobile device support.
Although AT&T and Verizon currently rank fifth and sixth among pay-TV operators in the U.S. in terms of subscribers, their total company revenues far exceed those of their competitors. Between them they reported total revenues of $67.6 billion for the last quarter of 2014.
The installed base of U.S. connected TV sets reached 22 million in Q4 2014 — that’s up from 13 million in Q4 2013. The number of connected TVs now exceed that of Blu-ray disc players, which had an installed base of 20 million units in Q4 2014.
Traditional forms of video entertainment are already saturated in most of the developed nations around the globe. Meanwhile, some of the more promising emerging markets are growing at a more gradual rate than was anticipated, due to current economic pressures.
By 2025, mobile video will account for more than 20% of total video viewing minutes among U.S. consumers (including legacy TV). Television is also transforming from a social medium to an individual medium — defined by solitary viewers watching programs on smaller, more personal devices.
via TDG Research