Traditional forms of video entertainment are already saturated in most of the developed nations around the globe. Meanwhile, some of the more promising emerging markets are growing at a more gradual rate than was anticipated, due to current economic pressures.
By 2025, mobile video will account for more than 20% of total video viewing minutes among U.S. consumers (including legacy TV). Television is also transforming from a social medium to an individual medium — defined by solitary viewers watching programs on smaller, more personal devices.
via TDG Research
The uptake of subscription video on demand (SVoD) services in China will rise to 28.3 million users and generate over $1.2 billion in 2016, accounting for 6 percent of overall pay-TV revenue. This development goes hand in hand with FTTH/B connections nearly doubling from 66 million in 2014 to 117 million in 2016.
via Pyramid Research
The ten leading pay-TV operators in the United States collectively lost 20,600 subscribers in the last quarter of 2014. Cable TV operators collectively lost over 800,000 digital television subscribers in all of 2014. While overall television subscriber numbers in America remain flat.
The increased adoption of IPTV in the Asia-Pacific region has resulted in significant growth of the Global IPTV Market, leading to a projected CAGR of 20.32 percent from 2014 to 2019, says research firm TechNavio. IPTV operators in the APAC region are focused on increasing their customer base and revenue through promotional campaigns and providing services with low installation costs.
Looking back, last year was a period of great change and disruption for some of the legacy video entertainment market leaders across the globe. As an example, the overall worldwide pay-TV market is expected to have grown by just 5 percent in 2014 — surpassing 924.4 million subscribers.
U.S. TV viewers have a high interest in access to premium channels online without having a pay-TV subscription to that network through a cable or satellite provider. Fully 64% of survey respondents were interested, with about one-third of that group “very” interested.