In 2015, Netflix was expected to have an estimated 69.9 million subscribers around the world, compared with 54.5 million at the end of 2014 — that’s a projected gain of 28 percent.
A snapshot of the TV market 10 years from now includes on-demand services having a relatively small impact on revenue (accounting for around 10% of the total market in 2025) and a global market that will continue to grow by around 3.5% a year, on average — a large percentage of which will come from emerging countries.
Ownership of traditional television sets in the United Kingdom has fallen to its lowest level since 1972. Figures from the UK industry ratings body BARB show that 1.72 million households declared that they did not have a television set.
Traditional TV viewing took a beating in Q1 2015. Every age group watched less traditional television in the first quarter compared to Q1 2014. The biggest declines are in the 18-24 year olds, where time watching fell over 16%, to 93 hours and 19 minutes a month.
Following the launch of the Netflix and Hulu video streaming services in America, most savvy industry analysts knew that while it wasn’t clear how long it would take for these offerings to gain momentum, one thing was blatantly obvious — the disruption of the legacy pay-TV model had begun.
Over the Top (OTT) television and video entertainment revenues in Latin America — across thirteen countries in the region — are forecast to reach $2.91 billion by 2020, that’s up from the $1.13 billion expected in 2015.
The worldwide pay-TV market has surpassed more than 900 million subscribers during the first quarter of 2015, representing 48 percent penetration, according to the latest study by ABI Research.