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American OTT Digital Video Services are Nearing Saturation

OTT video market research

Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV in the United States are accessed via subscription streaming services.

Source: eMarketer

Broadcast TV Decline Forces the Legacy Media to Evolve

broadcast TV market research

As in the US, where live TV viewing sank 8% in the 25-34 year olds last year, younger people in the UK are also shifting their viewing online. The 25-34 year old UK viewers watched 7% less television last year. UK youth has also adopted the smartphone as their device choice.

Source: nScreenMedia

More Growth for Video-on-Demand Services in America

US video on demand market research

This year, 186.9 million people in the U.S. will watch video through an app or website like Hulu or YouTube, eMarketer forecasts. And overall, video-on-demand (VOD) usage among U.S. cable subscribers has grown.

Source: eMarketer

Smart TVs Top List for OTT Video Streaming Devices

Smart tv market research

Why are traditional pay-TV services being disrupted by alternative lower-cost video entertainment services? Perhaps it’s due to the apparent ease-of-use in searching for something to watch.

Source: Digital Lifescapes

Analysis of Average Monthly Spending on SVOD Services

video entertainment market research

Video entertainment viewing in the typical American household has evolved. Gone are the days where broadcast television gained the lion’s share of consumer attention. Meanwhile, legacy pay-TV services have struggled to keep pace with shifting customer preferences and numerous alternative lower-cost offerings.

Source: Digital Lifescapes

International TV Trends: Rising Adoption of SVOD Content

international TV SVOD market research

More than 8,500 new TV and SVOD program concepts were launched in 2015 in the 44 countries. More than half of these new programs are original and local creations. Series spearhead the new programming figures (40% ) followed by factual programs – magazines, documentaries (37%), and entertainment programs (23%).

Source: Eurodata TV Worldwide

How the American Pay-TV Market Transformation is Still Evolving

US pay-tv video market research

According to the latest market study by LRG, the thirteen largest pay-TV service providers in the U.S. market — representing 95 percent of the total market — lost about 190,000 net video subscribers during the third quarter 2015 (3Q 2015), that’s compared to a loss of about 155,000 subscribers in 3Q 2014.

Source: Digital Lifescapes

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