Mobile handset vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015, that’s up by 11.6% from the 302.1 million units in 2Q14. Also, the 2Q15 shipment volume was the second highest quarterly total on record, mostly due to emerging markets.
The U.S. tech companies under fire in Europe argue that the EU’s regulatory framework actually works against the creation of international digital champions by forcing them to comply with Byzantine rules and regulations across each of the 28 member states.
Marketers that use a mobile channel now have an advantage. When asked about the biggest challenges to multi-channel marketing, nearly a quarter of survey respondents said they lacked the time and resources to develop and execute multi-channel campaigns.
According to the latest market study by Juniper Research, the number of mobile money transfers is expected to increase by nearly 150 percent in 2015 to more than 13 billion transactions. Also, Venmo is now experiencing transaction traffic approaching nearly $1 billion per quarter.
Programmatic, or automated, spending on display advertising is a $9 billion market that is expanding at almost 30 percent a year. Spending is expected to exceed $30 billion in 2019. Growth in programmatic revenue for all types of publishers is outpacing traditional advertising.
eMarketer estimates that the digital buyer population in Spain will rise 7.9% in 2015 to reach 17.5 million, representing 60.0% of internet users. By 2019, 67.3% of internet users in Spain will be digital buyers, or 20.9 million people.