Why Smartphone Shipments to Emerging Markets Drive Growth

Smartphone Emerging Markets

Mobile handset vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015, that’s up by 11.6% from the 302.1 million units in 2Q14. Also, the 2Q15 shipment volume was the second highest quarterly total on record, mostly due to emerging markets.

via IDC

Legacy European Regulations Inhibit their Tech Economy

European digital technology

The U.S. tech companies under fire in Europe argue that the EU’s regulatory framework actually works against the creation of international digital champions by forcing them to comply with Byzantine rules and regulations across each of the 28 member states.

via FT.com

Why Multi-Channel Marketing is a Huge Competitive Advantage

Multichannel Marketing

Marketers that use a mobile channel now have an advantage. When asked about the biggest challenges to multi-channel marketing, nearly a quarter of survey respondents said they lacked the time and resources to develop and execute multi-channel campaigns.

via eMarketer

Mobile Wallet Services are Coming to Developed Nations

Mobile Wallet Services

According to the latest market study by Juniper Research, the number of mobile money transfers is expected to increase by nearly 150 percent in 2015 to more than 13 billion transactions. Also, Venmo is now experiencing transaction traffic approaching nearly $1 billion per quarter.

via Digital Lifescapes

How Big Data Analytics Drives Industrial Internet Services

Big Data Analytics IoT

The global industrial internet services market market is expected to grow at a CAGR of 33.32% during the forecast period from 2014 to 2019. “Combining big data with the IoT allows a communicative transfer of real-time data between machines,” says Faisal Ghaus.

via Technavio

More Programmatic Advertising Opportunities for Publishers

Programmatic Advertising for Publishers

Programmatic, or automated, spending on display advertising is a $9 billion market that is expanding at almost 30 percent a year. Spending is expected to exceed $30 billion in 2019. Growth in programmatic revenue for all types of publishers is outpacing traditional advertising.

via BCG

Retail eCommerce Sales will Reach $23.33 Billion in Spain

Digital Buyers in Spain

eMarketer estimates that the digital buyer population in Spain will rise 7.9% in 2015 to reach 17.5 million, representing 60.0% of internet users. By 2019, 67.3% of internet users in Spain will be digital buyers, or 20.9 million people.

via eMarketer

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