Enterprise Software Market will Reach $161.4 Billion by 2018

According to Kable, the enterprise software applications market was worth $104.1 billion in 2013 and is forecast to reach $161.4 billion by 2018 — growing at a CAGR of 9.2% from 2014 to 2018. As ground-breaking technologies challenge the way organizations function, they prefer apps that are enabled with big data, cloud, social and mobility features.

via Kable

Video Content Viewing on Mobile Devices is Booming in America

US Adults Spend 5.5 Hours with Video Content Each Day - eMarketer

Adults in the U.S. will spend an average of 5 hours and 31 minutes watching video each day this year, according to eMarketer, and digital video viewing across devices is driving growth — especially via smartphones and media tablets.

via eMarketer

How to Win in the Era of Digital Business Transformation

digital business transformation

Winning companies will embrace four mutually reinforcing market imperatives in order to become a customer-obsessed company: 1) For speed, tap into mobile connections; 2) for intelligence, set up systems to gather customer knowledge; 3) for impact, build a better customer experience; and 4) to become flexible, embrace digital transformation.

via Forrester

OTT Television Ad Revenue will Reach $40 Billion by 2020

Digital Lifescapes: OTT Television Ad Revenue will Reach  Billion

Revenue from OTT television program advertising — that is, commercial advertising placed in full-length TV-quality programming delivered via broadband — is expected to grow nearly four fold between 2015 and 2020, according to TDG.

via Digital Lifescapes

Marketers Embrace the Mobile Channel in Japan, South Korea

Digital Ad Spending

Japan is one of Asia-Pacific’s more mature digital advertising markets, but ad spending growth is still in double digits — at least for one more year, according to eMarketer’s latest estimate.

via eMarketer

Mobile eTicketing is Gaining New Momentum Worldwide

Mobile eTicketing

The volume of mobile and online ticketing in both the developed and developing parts of the world is increasing. Online ticketing, along with the increasing adoption of smartphones and tablets, has revolutionized the way consumers purchase e-tickets.

via Digital Lifescapes

Dubious ROI Limits Social Media Use at U.S. Small Businesses

Small Business

Questioning the ROI, more than 40% of American small business owners surveyed said they didn’t use social media for business. This increased from 38% in the fall 2014 and the percentage in spring 2014 — during which use dropped 8 percentage points from September 2013.

via eMarketer

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