Telecom Marketers are Focused on Mobile, Video and Native Ads

Telecom Marketing

Between 2014 and 2019, digital media outlays by U.S. telecom advertisers will grow at a compound annual growth rate of 11.4% — that’s lower than any other industry. This year, digital advertising investments will reach $6.49 billion.

via eMarketer

How China is Leading Digital Television Market Growth

Digital Television Market

Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to reach 1.65 billion — that’s up by 180 percent, according to the latest worldwide market study by Digital TV Research.

via Digital Lifescapes

Global Mobile Apps Market is Big, and Getting Bigger in 2015

mobile applications forecast

Mobile investment is growing as quickly as mobile device usage and revenue, with $14 billion invested in Q1 2015 – that’s up 120% compared to Q1 2014. The $41 billion of mobile investments in the 12 months to Q1 2015 was dominated by travel/transport and mCommerce software apps.

via Digi-Capital

Digital Ad Spend to Exceed $7B in the Financial Services Sector

Financial Services Digital Advertising

The financial services industry is the third-largest in the U.S. market, in terms of digital advertising spending. Financial services firm’s digital ad spend will be up 14.5% to reach $7.19 billion, or 12.3% of all digital outlays in the U.S. during 2015.

via eMarketer

Why Cloud Infrastructure is Still Viewed as an IT Commodity

Cloud Infrastructure

The market for cloud infrastructure as a service (IaaS) is in a state of upheaval, as many service providers are shifting their strategies after failing to gain enough market traction, according to the latest worldwide market study by Gartner.

via Digital Lifescapes

Why the Next IT Frontier is About Delivering Digital Innovation

Delivering Digital Innovation

The Internet of Things (IoT) is driving a new era of innovation with sensors and controllers that support digitalization and digital business. Gartner said that “Cool Vendors” are delivering digital innovation for the way that people work and how businesses structure themselves.

via Gartner

M2M Market in China will Enable more Internet of Things Apps

Growth of Mobile Network Infrastructure Accelerating Growth Prospects in the M2M Market in China: Technavio Report

The current M2M penetration rate in China is 29%, which is the highest across the world and can be attributed to initiatives undertaken by the government. The M2M market in China is forecast to grow at a CAGR of 26.20% from 2014 to 2019.

via Technavio


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