Why High-Quality Digital Marketing Content Matters

digital marketing content market research

Many marketers are hopeful that digital content creation will integrate their messaging with what people are already reading and watching on social channels. But more than a third of digital media professionals worldwide say quality of content is the biggest barrier to their success.

Source: eMarketer

Business Cloud Voice Over IP Gains Momentum in 2016

the-best-business-voip-solutions-of-2016_6p2h

Worldwide cloud VoIP private branch exchange (PBX) and unified communications (UC) revenue totaled $4.7 billion in the first half of 2016 (H1 2016), growing 12 percent from a year ago (H1 2015).

Source: IHS Market

How a Blockchain Would Boost the UK GDP by 3 Percent

blockchain banks market research

The digital transformation potential of a¬†blockchain has been compared to the way that email transformed how we exchange information —¬†from a letter that takes days, if not weeks, to arrive by post, to an instant message in your email inbox.

Source: World Economic Forum

Digital Marketing: the Laggards Struggle to Embrace Change

digital marketing talent development

As a variety of research demonstrates, many marketing organizations still struggle with challenges like adapting company culture for digital technology, and figuring out who should spearhead implementation efforts. Outsourcing strategy and execution to smaller Ad agencies isn’t progress.

Source: eMarketer

Pay-TV High Cost Continues to Drive Shrinking Demand

pay-TV market research

The traditional pay-TV industry is anxious to appeal to young consumers, who subscribe at much lower rates than other age groups. This market segment includes both cord-cutters, who have dropped pay-TV, and cord-nevers, who have never subscribed (and likely never will, given the current cost of pay-TV services).

Source: Digital Lifescapes

Blockchain: Exploring the Numerous eCommerce Apps

global blockchain market research

Cross-border remittance, in particular, is seen as an area where blockchain technology could have a very positive impact on the old business process. The total value of ‘official’ cross-border remittance in 2015 was $582 billion, of which $436 billion was sent to recipients in emerging or developing nations.

Source: Digital Lifescapes

American Digital Advertising Spend will Surpass TV in 2016

US digital marketing market research

American advertisers are flocking to digital marketing at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the U.S. market. According to the eMarketer latest forecast, digital will overtake TV ad spending this year for the first time.

Source: eMarketer