Adults in the U.S. will spend an average of 5 hours and 31 minutes watching video each day this year, according to eMarketer, and digital video viewing across devices is driving growth — especially via smartphones and media tablets.
Winning companies will embrace four mutually reinforcing market imperatives in order to become a customer-obsessed company: 1) For speed, tap into mobile connections; 2) for intelligence, set up systems to gather customer knowledge; 3) for impact, build a better customer experience; and 4) to become flexible, embrace digital transformation.
Revenue from OTT television program advertising — that is, commercial advertising placed in full-length TV-quality programming delivered via broadband — is expected to grow nearly four fold between 2015 and 2020, according to TDG.
Japan is one of Asia-Pacific’s more mature digital advertising markets, but ad spending growth is still in double digits — at least for one more year, according to eMarketer’s latest estimate.
The volume of mobile and online ticketing in both the developed and developing parts of the world is increasing. Online ticketing, along with the increasing adoption of smartphones and tablets, has revolutionized the way consumers purchase e-tickets.