Hybrid Cloud Market will Grow by 22.5% from 2016 to 2021

IBM hybrid cloud market research

The hybrid cloud market will reach $91.74 billion by 2021, at a CAGR of 22.5% from 2016 to 2021. Standards for interoperability between cloud services and existing systems, avoiding vendor lock-in, and digital service applications are contributing towards the significant growth.

Source: PRNewswire

Telecom Networking Market Disruption is Now Inevitable

telecom sdn nfv marketresearch

For the past several years, the telecom industry has been moving toward a major network and operational transformation epitomized by software-defined networking (SDN) and network functions virtualization (NFV) with the top goals of automation and service agility.

Source: Digital Lifescapes

Exploring the Next Generation Digital Banking Platforms

digital banking market research

The banking industry is being disrupted by new agile, digital-savvy competition. Traditional banks must now increase their efficiency and reduce costs, all while preparing to delivering next-generation digital services, according to Gartner.

Source: Digital Lifescapes

How Retailer In-Store Wireless Apps Boost Wi-Fi Usage

retailer wireless tech market research

Retailers across the globe were one of the first sectors to adopt big data applications, as a way to gain new in-store shopper traffic insights. Wireless technology is key component of the solution. ABI Research reported greater growth in Wi-Fi location analytics within the retail market during 2015.

Source: Digital Lifescapes

How Digital Marketing and SEO Impact B2B Sales Results

B2B SEO digital marketing research

B2B buyers strongly prefer to conduct their own online research, without ever speaking with a sales rep. Forward-thinking B2B marketers will embrace this change and enable the customer-directed research journey with self-service technologies — such as SEO and contextual help.

Source: Forrester

Cloud Computing Costs Hold Steady Despite Competition

cloud computing market research

More than half of 505 enterprise IT decision-makers recently surveyed by UBS said their total costs for public cloud services didn’t change in the past year, or decreased only marginally. Another 15%, mostly among large firms, reported cost increases, the survey found.

Source: WSJ

British Now Spend More for Online Video than DVDs

UK video market research

Britons will spend more on video streaming subscriptions and film/TV downloads than on buying and renting DVDs. Consumers will spend £1.31B on streaming and downloading in 2016 (23.7% more than 2015), compared to £956M on DVDs (includes Blu-ray), a 16.3% decline.

Source: Strategy Analytics

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