Tag Archive | advertising

The Global Digital Advertising Upside in 2019

The Global Digital Advertising Upside in 2019
In 2019, worldwide digital advertising spending will rise by 17.6% to $333.25 billion, according to eMarketer. That means that, for the first time, digital will account for roughly half of the global advertising market.

via eMarketer

Why U.S. Marketers Focus on Mobile Advertising

Why U.S. Marketers Focus on Mobile Advertising

Digital advertising revenue will grow by 19% to $129.34 billion in 2019 — that’s 54.2% of estimated total U.S. ad spend. Mobile ads will dominate, accounting for more than two-thirds of digital adverts, reaching $87.06 billion in 2019.

via eMarketer

How Mobile and Digital Media Sustain Advertising

How Mobile and Digital Media Sustain Advertising

According to Magna, 2018 will be a record year for overall advertising sales, which are expected to reach $207 billion for the full year. Growth will continue through to 2019, where a 4% increase is anticipated, slightly down on its 2018 forecast of 4.7%.

via World Economic Forum

How the Rise of ‘Bad Bots’ Disrupt Advertising

How the Rise of 'Bad Bots' Disrupt Advertising

Every online customer touchpoint – including websites, mobile apps, and APIs – is being attacked by bots. What are these bad bots doing? Interrupting good customer traffic, committing fraud, and stealing information – just advertising fraud alone is set to exceed $3.3 billion in 2018.

via Forrester

Why B2B Marketers Abandon Traditional Advertising

Why B2B Marketers Abandon Traditional Advertising

Outside of very specific cases, it’s tough for B2B advertisers to justify major investments in traditional TV or trade publications. The fleeting foothold of these media platforms is diminishing and there are no signs of that changing in the coming years.

via LinkedIn

Authentic Influencer Marketing Doesn’t Include Bribes

Real Influencer Marketing Doesn't Include Bribes

Influencers work with brands in different ways. Nearly half reported posting about a brand simply because they like it. In essence, they’re already advertising these brands to their audience before a paid sponsorship even comes into the picture.

via eMarketer

Why Voice Search Marketing is Gaining Momentum

Why Voice Search Marketing is Gaining Momentum

Smart speaker users in the U.S. will grow at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million. In 2018, more than 18% of the U.S. population and 21.9% of internet users will use a smart speaker at least once a month.

via eMarketer