Tag Archive | advertising

How Programmatic Advertising Fees Impact Digital Marketing

How Programmatic Advertising Fees Impact Digital Marketing

Nearly one-third of U.S. advertiser spending on programmatic display ads goes to tech and software intermediaries — the so-called “ad tech tax” — to execute ad transactions, before publishers receive the rest as advertising revenues.

via eMarketer

Why Digital Ad Blocking Impacts Online Marketers

Why Digital Ad Blocking Impacts Online Marketers

In the U.S., roughly one in four internet users will block ads this year on at least one of their internet-connected devices. Penetration will be stable, increasing only to 27% of internet users at the end of our forecast period. Still, the ROI for online ads is pitiful.

via eMarketer

Savvy Advertisers Adopt Streaming Video Platforms

Savvy Advertisers Adopt Streaming Video Platforms

Advertising expenditure attributed to OTT TV episodes and movies will more than double between 2018 and 2024 to reach $56 billion across 138 countries. Online TV and video ads have been considerably boosted by the rapid growth in mobile advertising.

via Digital TV

How AI will Transform Programmatic Digital Advertising

How AI will Transform Programmatic Digital Advertising

According to the latest worldwide market study by Juniper Research, the total spend on digital advertising is forecast to reach $520 billion by 2023 — that’s rising from $294 billion in 2019.

via Digital Lifescapes

Inept Marketers Still Ignoring Paid Media Fraud

Inept Marketers Still Ignoring Paid Media Fraud

“After analyzing 27 billion advertising impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.”

via eMarketer

The Global Digital Advertising Upside in 2019

The Global Digital Advertising Upside in 2019
In 2019, worldwide digital advertising spending will rise by 17.6% to $333.25 billion, according to eMarketer. That means that, for the first time, digital will account for roughly half of the global advertising market.

via eMarketer

Why U.S. Marketers Focus on Mobile Advertising

Why U.S. Marketers Focus on Mobile Advertising

Digital advertising revenue will grow by 19% to $129.34 billion in 2019 — that’s 54.2% of estimated total U.S. ad spend. Mobile ads will dominate, accounting for more than two-thirds of digital adverts, reaching $87.06 billion in 2019.

via eMarketer