Follow the Money: Ranking the Top Podcasts

In 2015, advertising revenue in the podcast industry was $69 million. It’s expected to reach over $1 billion by 2021, and to grow. The podcast boom is powered by younger generations. Millennial and Gen Z represent a sizable portion of the total podcast audience globally.

via Visual Capitalist

5 Trends: Why Digital Advertising Disruption is Imminent

This report reveals five technologies that will have the greatest impact on marketers’ ability to respond and adapt to emerging trends. These include advanced supply-side bidding, ad blocking, identity resolution, brand safety, and ad verification and viewability.

via Gartner

Evolving Role of Digital Media on New Product Launches

On average, brands realize 47% of their marketing efforts after one year. With global advertising spending estimated to be back to growth in 2021 (12.9% growth), you should not be cutting your advertising efforts, especially not for new products.

via Nielsen

OTT: The Big Shift in Global Digital Advertising Trends

Marketers are shifting investment strategies. Global digital advertising impressions on mobile (+32%) and over-the-top (+182%) devices increased significantly in first-quarter 2020 versus first-quarter 2019 and computer impressions saw a -9% decrease.

via Nielsen

Why Most Technology Vendor Advertising Fails to Influence

“Today it seems like every single ad that we see, produced by any company anywhere has the same message: We are all in this together, blah, blah, blah. Consumers are so tired of these ads and “coronavirus emails from CEOs” their eyes are bleeding.”

via Futurum

Digital Politics: Exposing The Post-Truth Reality

“The nebulous realm of political advertising, issue advertising and microtargeting on digital platforms has sparked outrage and debate among industry leaders, political campaigners and citizens as to what needs to change in order to combat disinformation.”

via World Economic Forum

Addressable Advertising Gains Momentum via Streaming

Almost half of the TV homes in the U.S. (47%) have at least one enabled smart TV. And, 72% of homes use video streaming-capable TV devices. These numbers highlight a significant opportunity for brands, marketers and advertisers.

via Nielsen

Paywalls vs Advertising: Digital Media in Transition

“To remain successful in the saturated attention economy against huge competitors, inserting ad-supported aspects is an imperative for many digital providers. However, the old ways of ads – served, not sought; invasive, not useful; demanding, not intriguing – are no longer sufficient.”

via MiDiA

How Programmatic Advertising Fees Impact Digital Marketing

Nearly one-third of U.S. advertiser spending on programmatic display ads goes to tech and software intermediaries — the so-called “ad tech tax” — to execute ad transactions, before publishers receive the rest as advertising revenues.

via eMarketer

Why Digital Ad Blocking Impacts Online Marketers

In the U.S., roughly one in four internet users will block ads this year on at least one of their internet-connected devices. Penetration will be stable, increasing only to 27% of internet users at the end of our forecast period. Still, the ROI for online ads is pitiful.

via eMarketer