Tag Archive | apps

How AI will Advance Mobile Messaging App Evolution

How AI will Advance Mobile Messaging App Evolution

A recent worldwide market study by Juniper Research found that revenues from Rich Communication Services (RCS) messaging will exceed $9 billion by 2022 — that’s up from an estimated $126 million in 2018. RCS, backed by Google, supports rich media content including video sharing and file transfers.

via Digital Lifescapes

Android Auto and Apple CarPlay Increased Adoption

android-auto-explainer-header-720x720

Smartphone mirroring solutions, such as Android Auto and Apple CarPlay, have become key features in hundreds of car models in 2018. Mainstream automotive OEMs, such as Ford, GM, Groupe PSA, Honda and Volkswagen, have the highest percentage of new vehicles sold with the capability, either as a standard or optional feature.

via Canalys

U.S. Digital User Focused on Activities, Not Devices

U.S. Digital User Focused on Activities, Not Devices

With smartphone adoption slowing, growth is expected to be less than 2% this year and remain low throughout the forecast period. The biggest shifts occurring among the U.S. digital audience are no longer device-related, but rather, based on activities.

via eMarketer

Ongoing Evolution of Mobile Messaging Applications

Ongoing Evolution of Mobile Messaging Applications

The volume of A2P messaging is expected to increase by 20 percent over the next 5 years to more than 2.7 trillion by 2022 — that’s up from 2.1 trillion in 2017, according to the latest worldwide market study by Juniper Research.

via Digital Lifescapes

B2B Buyers Use Their Personal Mobile Device for Business

mobile ecommerce market research

B2B companies have consistently searched for opportunities that target business users with mobile devices, products and services and now based on research from AO that identifies common apps and usage behaviors that companies can use to better identify these business users often disguised as consumers.

Source: Strategy Analytics

Why Advertising Fraud is a Serious Problem for Marketers

advertising fraud market research

Nearly half (48%) of respondents identified invalid traffic from bots and scripts as the most common type of ad fraud they encountered. That was followed by unauthorized rebrokering (13%), click cramming (13%) and ad stacking (10%).

Source: eMarketer

Why Virtual Reality Apps are Gaining Momentum in B2B

virtual reality market research

Virtual Reality (VR) is often viewed through the lens of consumer-driven gaming, but in a recent B2B technology survey of 455 U.S.-based companies across nine vertical markets, ABI Research finds that while only 4 percent of respondents have VR in operation, 85 percent are at least in the stages of early investigation.

Source: Digital Lifescapes