Tag Archive | apps

B2B Buyers Use Their Personal Mobile Device for Business

mobile ecommerce market research

B2B companies have consistently searched for opportunities that target business users with mobile devices, products and services and now based on research from AO that identifies common apps and usage behaviors that companies can use to better identify these business users often disguised as consumers.

Source: Strategy Analytics

Why Advertising Fraud is a Serious Problem for Marketers

advertising fraud market research

Nearly half (48%) of respondents identified invalid traffic from bots and scripts as the most common type of ad fraud they encountered. That was followed by unauthorized rebrokering (13%), click cramming (13%) and ad stacking (10%).

Source: eMarketer

Why Virtual Reality Apps are Gaining Momentum in B2B

virtual reality market research

Virtual Reality (VR) is often viewed through the lens of consumer-driven gaming, but in a recent B2B technology survey of 455 U.S.-based companies across nine vertical markets, ABI Research finds that while only 4 percent of respondents have VR in operation, 85 percent are at least in the stages of early investigation.

Source: Digital Lifescapes

Exploring Augmented and Virtual Reality Use Cases

AR and VR market research

Total spending on augmented and virtual reality products and services is expected to soar from $11.4 billion in 2017 to nearly $215 billion 2021, achieving a compound annual growth rate (CAGR) of 113.2 percent along the way.

Source: Digital Lifescapes

Why Peer-to-Peer Payment Transactions will Double by 2021

P2P payment market research

The transaction value of U.S. mobile peer-to-peer (P2P) payments will grow 55% this year to $120.38 billion, and that will double by 2021. In 2017, 63.5 million U.S. adults will use a P2P payment app at least once a month.

Source: eMarketer

The Four Waves of Augmented Reality (that Apple owns)

Since early 2015 we’ve said that Apple could deliver as great dominance and profitability in AR as it has in mobile today. These four waves could drive AR from tens of millions of users and $1.2 billion last year, to over a billion users and $83 billion by 2021.

Source: Digi-Capital

Global Wearables Market will Double in Size by 2021

wearables market research

As the wearables market evolves, total shipment volumes will maintain their growth momentum. Vendors will ship a total of 125.5 million wearable devices worldwide in 2017, that’s a 20.4 percent increase from the 104.3 million units shipped in 2016.

Source: Digital Lifescapes