Advances in both the consumer and business technology sectors have driven the adoption of mobile internet access and associated service delivery. Applications of mobile devices — by customers, business partners, or employees — delivers unprecedented access to information, improved collaboration, and increased productivity.
Mobile communication service providers across the globe have been eager to uncover new sources of subscriber revenue as over-the-top (OTT) apps continue to disrupt their traditional business model offering voice calling and text messaging.
A recent worldwide market study by Juniper Research found that revenues from Rich Communication Services (RCS) messaging will exceed $9 billion by 2022 — that’s up from an estimated $126 million in 2018. RCS, backed by Google, supports rich media content including video sharing and file transfers.
Smartphone mirroring solutions, such as Android Auto and Apple CarPlay, have become key features in hundreds of car models in 2018. Mainstream automotive OEMs, such as Ford, GM, Groupe PSA, Honda and Volkswagen, have the highest percentage of new vehicles sold with the capability, either as a standard or optional feature.
With smartphone adoption slowing, growth is expected to be less than 2% this year and remain low throughout the forecast period. The biggest shifts occurring among the U.S. digital audience are no longer device-related, but rather, based on activities.
The volume of A2P messaging is expected to increase by 20 percent over the next 5 years to more than 2.7 trillion by 2022 — that’s up from 2.1 trillion in 2017, according to the latest worldwide market study by Juniper Research.
B2B companies have consistently searched for opportunities that target business users with mobile devices, products and services and now based on research from AO that identifies common apps and usage behaviors that companies can use to better identify these business users often disguised as consumers.
Source: Strategy Analytics