According to research, marketers’ uptake of artificial intelligence (AI) is poised to grow as more companies invest in the emerging technology. Two of the most popular ways that marketers are applying AI are for advertising targeting and audience segmentation.
Organizational culture can accelerate the application of analytics, amplify its power, and steer companies away from risky outcomes. Here are seven principles that underpin a healthy data culture. Lessons-learned: solving business problems must be a part of your data strategy.
During the last quarter of 2017, Alto Data Analytics, an international data firm specialized in public opinion analysis using big data and artificial intelligence, conducted an analysis of digital opinions to understand what sustainability means to the American public.
RPA today is not the RPA that launched this market three to four years ago. The original developments lacked many of the features that we see today — e.g., computer vision to pick objects on the screen and robust control panels. Similarly, tomorrow’s RPA will be superior to today’s.
via Everest Group
Omnichannel commerce tops retailers’ investment priority because the bar keeps being raised for seamless, omnichannel customer experiences. Leading OMS solutions offer enterprise-ready functionality for complex retail-specific scenarios aimed at the business user.
According to 451 Research, new survey results suggest most organizations are adopting or considering artificial intelligence (AI) and machine learning (ML) due to its commercial growth benefits, rather than the potential to cut jobs.