Advanced Marketing Technology – How to Get Started
The next wave of marketing disruption is centered around how to apply cutting edge concepts such as machine learning, artificial intelligence, and blockchain to improve results. Learn more, visit the ‘Institute of Brand Marketing’ to get started with this free online education.
via Adweek
Blockchain Services Advance in Asia-Pacific Markets
The global blockchain services market generated between $1.81 billion and $1.83 billion in 2019. Government backing and strong legislative movements have propelled the Asia Pacific region as the leading geography with blockchain network adoption.
via Everest Group
Exploring the Enterprise Blockchain Multiverse of Apps
Standard models of platform use and digital business service use are giving way to strategic blockchain projects and collaborations among unique sets of industry ecosystem players that pursue distributed ledger applications.
Blockchain Innovation in the Financial Services Sector
The benefits of blockchain for customers underpin the benefits for insurers and the financial services industry more widely. Clear audit trails and the ability to monitor and audit financial transactions in real-time enhance the ability of regulatory supervisors to ensure the stability of the financial system.
How Emerging Technologies Enable Virus Testing Solutions
“IBM’s new project, MiPasa, uses blockchain to map people who tested positive, where people can and can’t go, and who is at high risk of exposure and must be quarantined again. Such strategies will be essential in restoring the global economy.”
via IDC
How Blockchain Helps Solve Supply and Demand Issues
“Most importantly at this critical juncture of a global pandemic, blockchain technology can provide researchers with a strong and reliable data platform in the form of a shared ledger establishing an autonomous and decentralized peer-to-peer network.”
via GlobalData
Blockchain Design Principles for a Decentralized Future
“The world has learned the hard way that bottom-line protections for users need to be considered at the outset of product design, especially when it comes to data. Blockchain’s properties as a foundational technology make these considerations particularly important, given the harm and follow-on effects that can come from potential breaches.”
How Blockchain Enables Self-Sovereign Identity Apps
According to Juniper, the SSI movement which uses blockchain to give users direct control of who accesses their online credentials will reach annual revenue of $1.1 billion by 2024 — that’s up from an estimated $100 million by the end of 2020.
Distributed Ledger Innovation: Beyond the Hype
“Another year has rolled on by, and while many things in the blockchain space have changed, a lot remains the same. 2019 saw a continued cooling of indiscriminate funding and a renewed focus on quality over hype.”
Together, IoT and Blockchain Enhance Digital Trust
Seventy-five percent of IoT technology adopters in the U.S. have already adopted blockchain or are planning to adopt it by the end of 2020. Among the blockchain adopters, 86 percent are implementing the two technologies together in various projects.
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Transmedia Newswire 
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