In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.
Search engine optimization (SEO) professionals consider social shares and unique visits the most important key performance indicators (KPIs) for a piece of blog content. Engagement with a ‘call to action’ and backlinks were the other key KPIs.
Adopting tablets and smartphones at a rapid pace, Affluent Americans mobile device ownership has risen from 9% to 41% over the last two years. Of course, the pace of mobile growth among the Affluent isn’t nearly as compelling as how they are using these digital devices.
Nearly half of smartphone owners listened to music, and 29% listened to radio specifically (compared to 26% and 13% respectively, for tablet owners). Reading blogs is equally prevalent on both devices.