Tag Archive | blogging

Four Ways to Improve Your Content Marketing

Four Ways to Improve Your Content Marketing

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

via HBR

Why B2B Marketers Need Authentic Content Creators

Why B2B Marketers Need Authentic Content Creators

Influencer marketing has gotten big enough that disclosing ties between brands and influencers is a necessity, not an option. Although compliance is growing, there are many examples where it doesn’t happen. Content marketing requires real employee talent, not hired outsiders.

via eMarketer

2017 Marketing Prediction: End of Native Advertising

2017 Brand Marketing market research

While everyone seemed to jump on the Native Advertising bandwagon a few years ago, the value of publishing content on a third-party site is minimal at best. Instead, brands will make a marked shift to publishing content on their owned sites.

Source: NewsCred

How Digital Marketers Measure Blog Content Performance

blog search engine optimization SEO market research

Search engine optimization (SEO) professionals consider social shares and unique visits the most important key performance indicators (KPIs) for a piece of blog content. Engagement with a ‘call to action’ and backlinks were the other key KPIs.

Source: eMarketer

Publishing Best Practices of the Top Ranked Business Blogs

b2b marketing communications business blog

The top 10 business blogs ranked are publishing nearly 8X as many blog posts as blogs ranked from 11–50. This is a huge difference in how often they publish blog posts. It’s interesting that both groups posted 6–7 times per day on Twitter and 2 times per day on Facebook, but the frequency with which they posted new content to their blogs was vastly different.

Source: Hubspot

The Results of Online Influence by Guest Blogging on LinkedIn

B2B marketers take note — an entrepreneur reveals how he generated leads and revenue with his LinkedIn blog and show how you can do the same.

You know what’s cooler than reaching 275 million people on LinkedIn? Reaching the right 275 people, with the right message.

via Inc.com

How Affluent Americans are Using their Mobile Devices

Adopting tablets and smartphones at a rapid pace, Affluent Americans mobile device ownership has risen from 9% to 41% over the last two years. Of course, the pace of mobile growth among the Affluent isn’t nearly as compelling as how they are using these digital devices.

Nearly half of smartphone owners listened to music, and 29% listened to radio specifically (compared to 26% and 13% respectively, for tablet owners). Reading blogs is equally prevalent on both devices.

via Ipsos