Why Authentic Employee Advocates will Drive Growth

While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. They want to engage with them. However, buyers don’t trust paid ‘influencer’ shills — they’re not credible.

via Forrester

Addressable Advertising Gains Momentum via Streaming

Almost half of the TV homes in the U.S. (47%) have at least one enabled smart TV. And, 72% of homes use video streaming-capable TV devices. These numbers highlight a significant opportunity for brands, marketers and advertisers.

via Nielsen

Authentic Influencer Marketing Doesn’t Include Bribes

Influencers work with brands in different ways. Nearly half reported posting about a brand simply because they like it. In essence, they’re already advertising these brands to their audience before a paid sponsorship even comes into the picture.

via eMarketer

Digital Influencers are Leading a Marketing Transformation

“Influencers are the masters of their niches, and have established a high level of trust and two-way communication with their followers. They know how to incorporate a brand’s products and services into content people are watching and they do it very seamlessly.”

Source: Knowledge@Wharton

How Savvy Marketers will Master Digital Growth Strategies

Most brands and marketers are aware that traditional marketing and engagement strategies will no longer generate the success they did just a few years ago. But many have yet to carve a path toward growth amid an increasingly digitized market where choice is overly abundant and every smartphone is a sales register.

Source: Nielsen

Transmedia: Why Should Brands Care about Storytelling?

Jeff Gomez, founder of Starlight Runner, chats about the ingredients that make Transmedia unlike the standard cross-platform content, and explains how the discipline applies to brands, Hollywood movies, and even population activation projects for governments.

via Marketing mag