Tag Archive | business technology

The Growing Demand for Hybrid Sales and Marketing Skills

The Growing Demand for Hybrid Sales and Marketing Skills

Gartner’s latest research demonstrates the IT industry buying reality. As business-to-business (B2B) buying behavior continues to change, the traditional IT vendor go-to-market approach will fail to meet expectations.

via Digital Polymath

Rising Demand for Cybersecurity Risk Assessments

Rising Demand for Cybersecurity Risk Assessments

The World Economic Forum along with leaders and cybersecurity experts in the investment industry have developed a due care standard to guide investor responsibility in terms of cybersecurity.

via World Economic Forum

Davos: Cyber-Security Risk Outlook for 2020 and Beyond

Davos: Cyber-Security Risk Outlook for 2020 and Beyond

In 2020, the drive of the Fourth Industrial Revolution towards ubiquitous connectivity and digitalization will continue. But as new connections and technologies support socio-economic progress, cyber-attacks and risks to and stemming from these innovations will increase in frequency and impact.

via World Economic Forum

Exploring The Yin-Yang of Marketing Innovation

The Yin-Yang of Marketing Innovation

According to the latest research insights from Gartner, marketers need to focus more on the few high-potential ideas that can really show value for the customer and the rest of the business. They must also raise the profile of the marketing organization as a key innovation partner.

via Digital Polymath

How to Become a Digital Business Innovation Factory

How to Become a Digital Business Innovation Factory

“By 2023, IDC predicts enterprises’ ability to rapidly develop their own digital innovations will be a core competitive requirement, as more than half of the world-wide economy will be digitally driven.”

via IDC

How AI Innovation will Transform Business Strategy

How AI Innovation will Transform Business Strategy

For the first time in 100 years, new technologies such as artificial intelligence are causing firms to rethink their competitive strategy and organizational structure, say the authors of a new book, ‘Competing in the Age of AI’.

via Harvard Business School

Digital C-Suite: The Changing Profile of CEOs

Digital C-Suite: The Changing Profile of CEOs

“CEOs today continue to execute the managerial role of yesterday, maintaining day-to-day operations and obligations to shareholders. At the same time, they have to lead through constant digital and business disruption…”

via Heidrick & Struggles