Why Savvy CEOs and CFOs will Reconsider Marketing Budgets

More than 44% of Chief Marketing Officers report midyear budget cuts due to the economic impact of the pandemic. And yet, 73% expect the negative impact of COVID-19 to be short-lived. This optimism, however, is not shared by all members of the C-suite.

via Gartner

Why Savvy CEOs Demand Marketing Transformation

“83 percent of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus.”

via McKinsey

Exploring The Yin-Yang of Marketing Innovation

According to the latest research insights from Gartner, marketers need to focus more on the few high-potential ideas that can really show value for the customer and the rest of the business. They must also raise the profile of the marketing organization as a key innovation partner.

via Digital Polymath

How to Reignite Your Marketing for the Digital Era

“CMOs have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media.”

via Digital Polymath

Why Savvy CMOs Create a Digital Growth Engine

Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring a focus on growth, data, and new modes of creativity – and a truly growth-oriented CMO.

via McKinsey

Time for Fresh Thinking and Learning New Skills

“Focus more on creative market development ideas, compelling content strategy and thereby focus less on how you’re going to spend your limited available budget on Ads. Just because it’s easier to buy Ads shouldn’t make it a priority.”

via Digital Polymath

Fearless CMOs Embrace Change, Reject Mediocrity

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

Real Thought Leadership Requires Leading Thoughts

“To become a truly differentiated bellwether in your market sector, start by raising the bar of expectations for your leadership team. Envision a ‘movement’ that you can passionately lead in the marketplace — as the recognized #1 or #2 influencer.”

via LinkedIn

Protecting Customer Data is a Top Challenge for CMOs

The proliferation of data breaches is happening at a time when marketers are becoming more reliant upon user data. In a survey of 226 CMOs worldwide, 42 percent of respondents said that protecting customer data is one of their top data-related challenges.

via eMarketer

Content: How to Reignite Your Marketing Communications

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath