Transmedia: Making Movies for Underserved Latino Audiences

According to our experience and feedback on the website, Latinos are really big into and embrace transmedia storytelling techniques, with material that normally wouldn’t make it into a screenplay because of the compressed running time of movies, but is native to the comicbook format and integral to the overall story.

With us also being fanboys, we came up with a prequel comicbook that takes place right before the events of ‘Breakneck.

via Variety

Transmedia: How TV Shows Find New Audiences in Comics

NBCUniversal will produce digital books based on “Saved by the Bell” and “Punky Brewster” through a new licensing deal with publisher Lion Forge Comics.

Lion Forge, a St. Louis-based transmedia producer, will re-imagine these TV properties. The first comics will be released during the third and fourth quarters.

via Variety

Transmedia: Creating the World ‘Magic – The Gathering’

How will the role of novellas like The Secretist and other lore be used to develop Magic: The Gathering — as a transmedia experience moving forward?

Authoring a fantasy story is hard. Creating a multiple-world-spanning, multiple-viewpoint fantasy story that plays out over novels, cards, comics, web articles, player’s guides, and videos— while working with a team of writers and countless artists, producers, and other creators —is crazy hard, but it’s something we’ve learned a lot about.

via Forbes

Transmedia: Comic Marketing Tips at WonderCon 2013

The final big topic addressed by the panel, and one which inspired some lively reactions from the speakers, was the use of transmedia and multiple media formats to draw attention to comics.

Caylo said that it’s all about “synergy” between comics, films, and related video games, based on his work at Archaia.

via Comics Beat

How Marvel Experiments with New Digital Comic Formats

What will comic books look like in the future?

It’s difficult to say whether anyone knows the answer to that question yet, but Marvel Entertainment continues to explore the possibilities — and reach out to new readers — with a three-pronged digital initiative it announced at SXSW.

Until late Tuesday night, you can download 700 different #1 comics for free as digital issues in the Marvel Comics app.

via Wired

Transmedia: How Dark Horse Remains the Best and Brightest

Expanded Universes are big business for video games.

Ever since Karen Traviss’ “Gears of War” novels reached the New York Times Best Sellers List, and the “Mass Effect” comic series developed a huge following, more and more video game franchises are branching out into transmedia offerings.

These offerings are at their best when they serve to expand upon established events and characters from the game world.

via Forbes

Transmedia: Black Mask Studios Creative Team Launch Comics

Black Mask Studios — the recently formed transmedia publishing company founded by comic book writer Steve Niles, entrepreneur and transmedia production shingle Halo-8’s Matt Pizzolo and Bad Religion guitarist Brett Gurewitz — has recruited some of comics’ biggest guns to help create its first wave of comic book titles.

“We are not looking at these things as treatments for movies, but we do want to engage in transmedia-world building,” said Pizzolo.

via Hollywood Reporter

Transmedia: How the Comics Creator Universe is Expanding

From cratering sales to diminishing creative returns, comic books seem headed for extinction. But comics-based everything else — from blockbuster movies to television series and beyond — is going gangbusters.

Who knew we needed to kill comics to save them?

Matt Pizzolo, that’s who. “Anyone who loves comics and sees them as a vital art form capable of telling unique and challenging stories must recognize that [the industry’s] business corpse has to be put out of its misery so a new one can be built,” said Pizzolo, a publisher and filmmaker who has been busy engineering the transmedia spine that will take comics into the future.

via Wired

Transmedia: 5 Strategic Lessons to Learn from Comics

Strategic storytelling lets you leap media chasms in a single bound. Comics have found ways to bring their colorful characters to movies, TV, videogames, toys, fashion, merchandise and everything under the sun for decades.

Not every company has a blue-chip property like Batman, but every brand is a story and every story can be told well across channels and devices.

CMOs can benefit from thinking creatively about using transmedia storytelling techniques to unite fragmented audiences.

via Fast Company

Transmedia: How Publishers will Re-imagine Digital Comics

Some publishers are revisiting the digital-only animated comic model in test issues within the Comixology app. But the new player in the digital comics space, Madefire, recently came onto the iPad with a comics player and distribution engine that seems specifically designed for the multimedia comics experience.

They have on board one of the authors of the Watchmen series, artist Dave Gibbons. But the model is aimed at independent comics creators who want to play with the interactive tool set Madefire is offering.

In so many ways, the eventual history of digital media is destined to see the Internet as we have known it for the last 20 years as curious preamble, a kind of pre-historical primordial soup.

via MediaPost