“In a time of crisis like the coronavirus pandemic, workers, friends and family will look to leaders for guidance and reassurance — so what does a good leader look like? From being compassionate with your colleagues to strong communication, these seven distinct qualities are key to survival.”
“The rapidly unfolding coronavirus pandemic has underlined the criticality of telecom infrastructure. The global health emergency is placing new pressures on telecom services, as well as spotlighting the key role they can play beyond simple connectivity in emergency scenarios such as this.”
via TM Forum
This study finds leaders have “A clear, compelling point of view directed toward the target market. Companies with high Point of View scores are 2.5 times more likely than others to have had revenue growth of at least 10% in each of the past two years.”
“When company leaders can’t hear the voices of their workers, serious strategic mistakes are likely. Michael Beer discusses ways organizations can build powerful communication channels.” Discover why senior leaders are responsible for a real ‘Open Organization’ culture. Speak up, don’t be afraid.
“As we enter the third decade of the 21st century, this unintended consequence of the digital content economy is entering its next phase. We are now in the era of attention saturation, where every new consumption minute gained comes at the cost of consumption time elsewhere.”
via Midia Research
“Only 48% of the communications collateral used by companies to influence stakeholder perceptions is easy to process. The majority is complex, containing too much extraneous information. Leaders must eliminate the nonessential and remove clutter so that messages are concise and easy to digest.”
While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. They want to engage with them. However, buyers don’t trust paid ‘influencer’ shills — they’re not credible.
“A dizzying array of new marketing vehicles have popped up in recent years. Traditional media such as magazines and events are very important in communicating to a community, but new media allows innovative ways to extend and enhance the message.”