TV sets connected to the Internet will reach 759 million by 2018, that’s up from 115 million in 2010 and the 307 million expected in 2013. This translates to 26.8% of global TV sets by 2018, up from only 5.1% in 2010 and 12.4% in 2013.
Connected TV is becoming more international. The U.S. will still command a third of connected TV sets in2013, but will fall to 23.5% by 2018. China will climb from 6.6% of the 2013 total to 16.4% by 2018.
Over-the-Top (OTT) is the most prominent way of accessing video content among 18-34 year-olds with connected TVs. Three quarters (75 percent) use their connected TV — or the devices connecting them — to view OTT video.
That’s compared to the 68 percent who use their connected TV to watch programming from their cable, satellite, or telco pay-TV provider.
via NPD Group
According to a new report from The Diffusion Group, adult broadband users with an Internet-connected TV are twice as likely as those with non-net-connected TVs to be “highly inclined” to cancel their current pay-TV service.
“For years, the casual relationship between the two behaviors has been questioned, and rightly so,” notes Michael Greeson.
Over the top (OTT) internet television involves the delivery of professionally-produced video. By the end of 2013 a total of 158.2 million households around the globe will have viewed some form of OTT internet TV programming on a connected TV set.
Of these, 76.6 million households (234 million individuals) will view programming on a regular, sustained basis in 2013. By 2017, that viewership will have increased to 373.1 million households — or 1.19 billion individuals.
The BBC has launched a campaign to promote the benefits of Connected Television.
The on-air promotions are supported by a dedicated web site and are intended to improve awareness and uptake of new online technology platforms, raise media literacy and help users to get more value from their licence fee.
The connected TV apps and services market is expected to explode in the next five years as the app frameworks in smart TVs serve as the foundation for a new app economy. The U.S. TV app economy will reach $14 billion by 2017 — that’s up from under $4.5 billion in 2012.
“The biggest hurdle going forward for the TV app economy is the number of connected TV software frameworks.”
By 2015 there will be an estimated 119 million connected devices, including the TV, delivering broadband Internet to TVs in U.S. homes.
That’s a 51 percent increase from the 78.5 million currently Internet connected today, according to The NPD Group.
via The NPD Group