Global Smart Speaker Shipments Gain Momentum
The worldwide smart speaker market grew 52% in Q4 2019, with vendors shipping 49.2 million units in the quarter. For full-year 2019, vendors shipped a total of 125 million smart speakers worldwide — 60% more than in 2018.
Why Digital Marketers will Adopt Smart Speaker Advertising
“These insights open doors for savvy marketers to capitalize on the morning usage, such as branded voice commands for morning consumer goods, or weekend usage, such as translating a weekly planning or productivity enhancement app to be more voice command friendly.”
CES 2020: Consumer Technologies Industry Outlook
“Most discussions are likely to be centered on how companies in automotive, health, and smart home industries plan to leverage AI, automation and robotics to launch new offerings and experiences.”
CES 2020: Why 5G-Enabled Devices will Emerge Slowly
“5G in 2020 will feel like 3G in 2004 or 4G in 2010. It won’t enable new business or marketing use cases due to a lack of critical mass – and will primarily remain a hot debate between telcos, network equipment vendors and industrial firms.”
Why Device Vendors Can’t Rely on Bright Shiny Objects
Worldwide shipments of devices — personal computers (PCs), media tablets and mobile phones — will decline by 3.7 percent in 2019, according to the latest worldwide market study by Gartner.
Global Quest for Elusive Smartphone Growth
Globally the smartphone market is no longer expanding. IDC forecasts an increase of just 1.8% in units to 2023, with volumes rising over the 1.5 billion unit threshold annually after a dip this year. Where does that leave emerging markets, which for many years were a motor of growth?
Consumer Spending on Tech to Reach $1.3 Trillion
Consumer spending on technology is forecast to reach $1.32 trillion in 2019, that’s an increase of 3.5% over 2018. Purchases of traditional and emerging tech will remain strong, reaching $1.43 trillion in 2022 with a five-year CAGR of 3%.
Connected Wearables Shipment will Reach 239 Million
Growing at a compound annual growth rate (CAGR) of 15.4 percent, total shipments of smartwatches, smart glasses, fitness & activity trackers, smart clothing, mobile telecare and medical devices as well as other wearable devices are forecasted to reach 238.5 million units in 2023.
Why New Smartphone Shipments Have Declined
Smartphone demand has slowed due to market saturation in most North American and European countries, so the primary opportunities there stem from device replacement. Forrester forecasts that these economies will add no more than 91 million new smartphone subscribers.
GPS and Internet of Things Enable New Tracking Apps
According to the latest market study by Berg Insight, the market for consumer GPS pet trackers and services in Europe and North America is forecast to grow from € 60 million in 2017 to reach about € 340 million in 2022.
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