Tag Archive | content

Data in 2018: 3 Things B2B Marketers Should Know

research-big-data-pays-off

In 2018, B2B marketers will continue to rely on data and deep background research to better understand and engage their prospects and customers. Here are three things all B2B marketers should know about data in 2018.

via eMarketer

Video Entertainment Original Content Creation Trends

Video Entertainment Original Content Creation Trends

According to Juniper Research, Subscription Video on Demand (SVoD) services — from leading providers such as Netflix and Amazon — will drive a surge in OTT revenues to reach $120 billion in 2022, and that’s up from $64 billion in 2017. In this environment, the traditional expensive bundle of pay-TV services will surely continue their decline.

via Digital Lifescapes

How to Select the Best Influencer for Your Business

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Influencer marketing is an increasingly popular component of social marketing, offering new sources of content and greater potential reach into desired audiences. “Choose influencers based on audience reach, brand relevance and their ability to resonate with followers for favorable outcomes,” says Jay Wilson, research director at Gartner.

via Gartner

B2B Marketers Find Content Downloads Drive Conversions

b2b marketing market research

Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding, often requiring the input of many players before a purchase is made.

Source: eMarketer

How to Develop a Winning B2B Content Strategy 

b2b content strategy market research

“Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes unused, either because it’s undiscoverable, irrelevant, or bad.” We can do better. Here’s how…

Source: Contently

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Digital Influencers are Leading a Marketing Transformation

immersion-influence-ep-2016

Influencers are the masters of their niches, and have established a high level of trust and two-way communication with their followers. They know how to incorporate a brand’s products and services into content people are watching and they do it very seamlessly.”

Source: Knowledge@Wharton