Tag Archive | content

Real Thought Leadership Requires Leading Thoughts

Real Thought Leadership Requires Leading Thoughts

“To become a truly differentiated bellwether in your market sector, start by raising the bar of expectations for your leadership team. Envision a ‘movement’ that you can passionately lead in the marketplace — as the recognized #1 or #2 influencer.”

via LinkedIn

Why More B2B Marketers Explore Launching Podcasts

Why More B2B Marketers Explore Launching Podcasts

B2Bs are experimenting with the audio format at a time when podcast audiences are growing. eMarketer forecasts that by 2022, 83.8 million people in the U.S. will listen to at least one podcast per month, that’s up from 73.0 million people in 2018.

via eMarketer

LinkedIn Study: Why Meaningful Influence Matters

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“While four of the top five content categories were in line with expectations — Finance and Economy, Startup Strategies, Business and Management, Technology — it was Society and Culture that topped the list.”

via LinkedIn

B2B Tech Storytelling: Leading with Purposeful Narratives

B2B Tech Storytelling: Leading with Purposeful Narratives

Cisco Systems is often referred to as a ‘bellwether’ stock, meaning it’s a leading indicator of the direction of the economy, or of a sector of the market, or the market as a whole. How did Cisco achieve that eminence with a remarkable internet-enabled worldview? It was partly via commercial storytelling.

via Digital Lifescapes

Content: How to Reignite Your Marketing Communications

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Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

How Sales Enablement Tools Unlock B2B Growth

How Sales Enablement Tools Unlock B2B Growth

“Seventy-one percent of executives surveyed by Gartner said they had plans to deploy sales enablement tools to support sales training, coaching and onboarding in the next two years,” said Hilbert. “Seventy-seven percent indicate they were in the process of, or are going to, deploy sales digital content management or guided selling tools in the next two years.”

via Gartner

How Beauty Marketers Get Personal with Chatbots

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Just a few years ago, there was excitement around using AI-powered chatbots in retail ecommerce. That hype has died down a bit, but the beauty industry is still experimenting with the technology. Lancôme is testing AI to deepen its site personalization.

via eMarketer