Tag Archive | context
The Art and Science of Superior Content Marketing Practices
Making content marketing strategies contribute to revenue involves more than delivering a continual stream of blog posts, e-books, website content, white papers, and video content. Moreover, the benefits of a superior execution are huge.
As an example, combining story-based content in a problem/solution context increased conversion rates by 46 percent for a B2B marketer of enterprise software. The bottom line is that conversion rates improve when content becomes contextual, tells a compelling story, and includes measurable results with which prospects quickly identify.
via GigaOm Pro