CMOs that invest in their in-house digital marketing capabilities and business model will benefit from a valuable in-house partner to collaborate with external creative and media agency partners. This provides both in-house and external agencies a role.
With the transformation of the advertising industry, the balance has shifted. And as a result, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns.
Blockchain has the potential to become a powerful disruptive force. A survey of 800 executives, featured in the same book, suggests 58% believe that up to 10% of global GDP will be stored using blockchain technology.
Source: World Economic Forum
Many marketers are hopeful that digital content creation will integrate their messaging with what people are already reading and watching on social channels. But more than a third of digital media professionals worldwide say quality of content is the biggest barrier to their success.
According to a recent survey, 52 percent of Digital Marketing Service customers are using creative and branding services — 39 percent are considering using these services in 2016, and 13 percent are planning to increase budgets for such services by over 10 percent.
Almost a third of B2B marketers said their use of content marketing is effective — 36% had opposing views. Forty-four percent of respondents remained neutral. The lack of effectiveness may be due to B2B marketers not documenting their content strategy.
Employment within the UK Creative Industries sector has increased five times faster than the national average, according to latest figures published by the Department for Culture Media and Sport.
Creative Industries now account for 1 in 18 (5.6%)of all jobs in the UK.