The lines between desktop, mobile, TV and film are beginning to blur as the various platforms are often more distinguished by differences in use case than by the underlying technology. As a result, there are a new host of issues and solutions facing marketers and publishers.
2015 Predictions: “I think the idea of telling stories that combine media types is here to stay. I think the classic idea of Transmedia is good for marketing, but not for other kinds of storytelling. I see game-play mechanics making an entrance in a big way…”
The Economist has launched a new digital-first series called Essays, adopting an immersive storytelling style to deliver content outside the “constraints of print”.
The series, which started with Democracy, was “an opportunity to start doing things in a different way,” said Tom Standage, digital editor.
Aflac does an excellent job of not only creating a transmedia story that translates well, they also shifted all media efforts to this story in one fell swoop. This helps to remove distracting stories from the message or inconsistent older stories.
Their brand’s value is clear throughout and they actually tell a story of a Duck you hope will get well soon along the way.
Transmedia really in and of itself doesn’t mean all that much. It’s about being able to communicate across various platforms in some kind of meaningful way. Transmedia storytelling means you’re telling stories but you’re using different media in order to get the entire story.
In an ideal world, that transmedia element is something that is going to enhance your experience of the narrative. It’s going to give you new insight and play to the strength of the medium.
“Positive Propaganda: Creative Media to Nudge Social Change” is a SXSW Eco session with Stanford researcher Geoff McGhee and SHFT co-founders Peter Glatzer and Adrian Grenier.
SHFT is a digital media platform that brings a filmmaker’s perspective to sustainability. Rather than treating it as a separate movement, Adrian and Peter’s vision for effective communication treats sustainability as a connected issue.
via SXSW Eco
J.J. Abrams cast a meaty hook into the Web waters on Aug. 19, a teaser for a new entertainment project.
Phantom Stranger is more than a novel. It’s a transmedia entertainment experience, with viral elements that apparently include this postcard from a seaside town in Brazil.