Tag Archive | demographics

Profiling the Growth of Always-Online Connected Americans

always-online smartphone market research

As smartphones have become more widespread, 21% of Americans now report that they go online throughout each and every day. Overall, 73% of Americans go online on a daily basis, 42% go online several times a day and 10% go online about once a day.

Source: Pew Research Center

Millennials will Drive the Sharing Economy in the U.S. Market

US sharing economy market research study

The Sharing Economy appears to have significant traction among American internet users. According to one source, this year a majority of internet users have at least given it a try. Younger people are significantly more likely to see the benefits, based upon the latest study findings.

Source: eMarketer

Mobile Internet Usage is Exploding in Asia-Pacific Nations

mobile internet asia pacific

One of the most interesting trends is the rise of the Mobile Web usage. While it’s a pattern we’re seeing in virtually all markets and segments, it’s one which is especially pronounced in fast-growth markets and among younger age groups.

Source: GlobalWebIndex

Watching Broadcast Television will Continue to Decline

TV trends 2015

Traditional TV viewing took a beating in Q1 2015. Every age group watched less traditional television in the first quarter compared to Q1 2014. The biggest declines are in the 18-24 year olds, where time watching fell over 16%, to 93 hours and 19 minutes a month.

via nScreenMedia

Exploring the Internet Commerce Characteristics within Germany

Digital Commerce

Digital media channels are now a feature of everyday life for most people in Germany. Internet penetration among those ages 10 to 39 was about 95% — and about 90% among those ages 40 to 49.

via eMarketer

Why Broadcast Television Needs a Youthful Makeover, ASAP

Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. It does, however, flatten among the 55 and older crowd — at six percent and one percent respectively.

via Accenture

Exploring the Global Mobile Internet User Demographics

Mobile web usage

Comparing internet usage trends across these four generations shows just how much ground the mobile web still has to cover among the older age groups. Currently, Teens (3.08 hours) typically spend twice as long per day using the mobile internet as Gen X (1.54 hours) and five times as long as Baby Boomers (0.61 hours).

via GlobalWebIndex

Why Mobile Media is an Effective Way to Reach Young Americans

Millennials with Mobiles

88% of U.S. internet users ages 12 to 17 will own and use a mobile phone at least once per month, and 80.8% will access the internet via that device. Among 18- to 24-year-olds, mobile phone penetration will be 96.5% — the highest out of all age brackets.

via eMarketer

Explore the Fitness Tracker and Smartwatch Demographics

More than two-thirds (69 percent) of smartwatch owners are 18-34 years old, skew mostly towards the male population (71 percent) and nearly half (48 percent) had an income below $45,000.

via Digital Lifescapes

Nearly 40% of Senior Citizens in Germany Use the Internet

Millions of older people in Germany can no longer imagine life without the internet. More than half of older internet users (52%) said the web had improved their quality of life, and six in 10 said it helped keep them mentally fit.

via eMarketer