Here is one of four key takeaways. From the high-tech retailing content track and floor space section at CES, it’s clear that technology companies want to disrupt and improve the retail customer experience.
Global spending on 3D printing (including hardware, materials, software, and services) will reach $23 billion in 2022, with a five-year compound annual growth rate (CAGR) of 18.4%. IDC also forecasts spending to exceed $14 billion in 2019 — that’s an increase of 23.2% over 2018.
“The solution is to use new technologies to augment rather than replace human activity. The goal is not merely to apply new technologies, but to collectively align the most resourceful people to take on the organization’s most daunting challenges and chase the most compelling business opportunities.”
“The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”