Tag Archive | digital growth

Why Savvy CMOs Create a Digital Growth Engine

Why Savvy CMOs Create a Digital Growth Engine

Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring a focus on growth, data, and new modes of creativity – and a truly growth-oriented CMO.

via McKinsey

Innovation Capital: An Emerging Source of Competitive Advantage

Innovation Capital: An Emerging Source of Competitive Advantage

“Our study of hundreds of S&P 500 CEOs shows some are better than others at building this quality that separates them from the pack, what we call innovation capital — an intangible capital that helps you win backing to turn novel ideas into reality.”

via Chief Executive

Consumer Spending on Tech to Reach $1.3 Trillion

Consumer Spending on Tech to Reach $1.3 Trillion

Consumer spending on technology is forecast to reach $1.32 trillion in 2019, that’s an increase of 3.5% over 2018. Purchases of traditional and emerging tech will remain strong, reaching $1.43 trillion in 2022 with a five-year CAGR of 3%.

via IDC

Time for Fresh Thinking and Learning New Skills

mad-men1

“Focus more on creative market development ideas, compelling content strategy and thereby focus less on how you’re going to spend your limited available budget on Ads. Just because it’s easier to buy Ads shouldn’t make it a priority.”

via Digital Polymath

Global Economic Growth: The Latest Outlook

Global Economic Growth: The Latest Outlook

The OECD forecast in its interim outlook report that the world economy would grow 3.3 percent in 2019 and 3.4 percent in 2020. Those forecasts represented cuts of 0.2 percentage points for 2019 and 0.1 percentage points for 2020.

via World Economic Forum

New Innovation and Growth for Incumbent Organizations

New Innovation and Growth for Incumbent Organizations

“The time has come to fully embrace the idea that you can create without destroying. Nondisruptive creation breaks the existing frame on innovation and growth and allows for a much broader view of how they are generated. It expands the conversation about where real opportunities reside.”

via MITsloan

Global Networked Economy Enables Digital Trade

weforum

A group of 60-plus WTO members are working to commit to new cross-regional trade negotiations on e-commerce later this week in Davos. The move follows a year of in-depth discussions on where trade rules could be helpful for the global economy.

via World Economic Forum