Why the C-Suite is Focused on Digital-First Growth
The COVID-19 pandemic is a watershed moment for the digital transformation of business; Updating business models for a digital-first world, led by purpose, is now an imperative for almost every company; New and creative digital collaborations can reach and serve a more diverse set of people at unprecedented speed and scale.
Why Savvy CEOs and CFOs will Reconsider Marketing Budgets
More than 44% of Chief Marketing Officers report midyear budget cuts due to the economic impact of the pandemic. And yet, 73% expect the negative impact of COVID-19 to be short-lived. This optimism, however, is not shared by all members of the C-suite.
via Gartner
How Artificial Intelligence Drives Superior Business Outcomes
Delivering a better customer experience was identified as the leading driver for AI adoption by more than half the large companies surveyed. At the same time, a similar number of survey respondents indicated that the greatest impact of AI is helping employees to improve productivity.
Hyperscale Public Cloud Global Data Center Growth
The total number of large data centers operated by hyperscale providers increased to 541 at the end of Q2 2020. Over 70% of all hyperscale data centers are located in facilities leased from data center operators or are owned by partners of the hyperscale operators.
Advanced Marketing Technology – How to Get Started
The next wave of marketing disruption is centered around how to apply cutting edge concepts such as machine learning, artificial intelligence, and blockchain to improve results. Learn more, visit the ‘Institute of Brand Marketing’ to get started with this free online education.
via Adweek
Remote Work: The Productivity Benefits are Proof Positive
“More than three-quarters of the respondents said their organization’s overall productivity has increased in the current COVID-19 period. The average improvement in productivity was just over 13 percent, as compared to before the pandemic period.”
via Everest Group
Nine Ways to Accelerate Digital Growth Strategies
Because of the pandemic, leadership teams have embraced technology and data, reinventing core processes and adopting new collaboration tools. Technology and people interacting in new ways is at the heart of the new operating model for business — and of creating an effective post-pandemic organization.
via McKinsey
Digital Trade: Global eCommerce and Online Payment Trends
The COVID-19 pandemic has accelerated the adoption of digital technologies and services, which have kept trade flowing even as movement has been restricted. This has highlighted the need to modernize trade rules and reverse the trend of digital protectionism.
Digital Business: Why It’s Easier Said Than Done
For 68% of enterprises, digital initiatives have failed to deliver the fundamental objectives of achieving operational efficiency, cost optimization and process improvement. Only one in four enterprises are equipped to thrive in the next era, despite mainstream adoption of digital technologies over the last decade.
via Everest Group
CIOs and CTOs Prepare for The Digital Growth Upside
“Half of business technology leaders expect information-technology budget cuts and freezes put into place in the wake of the coronavirus pandemic to subside over the next several weeks as the economy reopens, according to a recent study.”
via WSJ
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