European marketers were most united in their expectations of mobile transactions — around 40% in each country said they thought real-time, personalized mobile purchasing would have a major impact on how marketing was conducted.
According to a recent survey, 72% of marketer respondents cited relevant content creation as the most effective SEO tactic. Unfortunately, though, it was also the second most difficult — cited by 46% of respondents.
The latest IDC enterprise study reveals that media tablet penetration is accelerating in the UK, France, and Germany, and is expected to reach more than 15% of the total client device base by 2018 — that’s up from 6% in the second half of 2014.
Smartphone video viewers worldwide are most likely to watch video between 8pm and 11pm. As such, and despite smartphone mobility, viewing was most likely to take place at home — with 90% of survey respondents reporting watching at home.
“The opportunity for content is not simply an advertising mandate; this is an everything-the-company-communicates mandate. Simply paying for attention will no longer do. We, as marketers, have to hold that attention long enough so that we matter to customers.”
Global sales of business tablets (Personal Liable + Corporate Liable) to enterprise users totaled 19.1 million units in Q1 2015, representing a -7% decrease over the same quarter a year earlier. In comparison, the overall media tablet market decreased -1% in the first quarter, going to 51.8 million units from 56.7 million in Q1 2014.