“As we enter the third decade of the 21st century, this unintended consequence of the digital content economy is entering its next phase. We are now in the era of attention saturation, where every new consumption minute gained comes at the cost of consumption time elsewhere.”
via Midia Research
1917: At the height of the First World War, two young British soldiers, Schofield and Blake, are given a seemingly impossible mission. In a race against time, they must cross enemy territory and deliver a message that will stop a deadly attack on hundreds of soldiers — Blake’s own brother among them.
A new study finds 86% of marketing managers report challenges with recruiting talent — 67% anticipate expanding their team in the first half of 2020. And, 69% of employers plan to increase the number of freelancers they use — a 7-point jump from six months ago.
via Robert Half
“Only 48% of the communications collateral used by companies to influence stakeholder perceptions is easy to process. The majority is complex, containing too much extraneous information. Leaders must eliminate the nonessential and remove clutter so that messages are concise and easy to digest.”
“The nebulous realm of political advertising, issue advertising and microtargeting on digital platforms has sparked outrage and debate among industry leaders, political campaigners and citizens as to what needs to change in order to combat disinformation.”
U.S. advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.