The $69 billion invested in Mobile Internet in 2015 was extraordinary, peaking in Q3 at $21B before dropping back to $16B in Q4. Mobile travel/transport and mCommerce took around 2/3 of all investment, with billions in lifestyle, food/drink and advertising/marketing.
Customers today forge paths to purchase that seamlessly cross channels, screens and stores. For example, U.S. consumers in 2015 spent a whopping $1.5 trillion in-store that originally started or were influenced along the way by digital touchpoints.
Large publishers and broadcasters — many of which control the content and its delivery — have switched to digital business models and have the network and IT infrastructure to support high-speed transmission, new digital media formats and multi-channel delivery.
The video games market changed dramatically in the last 5 years, with the rise of mobile growing the market overall and cannibalizing other sectors. The next 5 years could see mobile games go from $35 billion in 2016 to $48 billion by 2020, with mobile games growth at 8% CAGR.
Google’s annual “Year in Search” video and website remind us that people turn to Google in the moments that matter to them — from the profound to the mundane. More than 100 billion searches are conducted on Google each month.
Source: Think with Google
Digi-Capital AR/VR deals database captured $686 million of investments in augmented and virtual reality in 2015. There have now been 6 straight quarters of AR/VR investment growth, with a quarter of a billion dollars invested in Q4 2015 at nearly 6x the rate of mid-2014.
Worldwide, many enterprise IT organizations are experiencing an exponential growth of data storage requirements as employees create more digital content. Multimedia asset storage is a key driver — in particular, a variety of video content.
Source: Digital Lifescapes