Tag Archive | digital media

Global Digital Content Revenue will Exceed $180 Billion in 2017

digital content market research

The value of digital content transactions paid for by telecom service provider billing is expected to reach $47 billion by 2020 — that’s more than four times 2015 results of just under $11.3 billion, according to the latest worldwide market study by Juniper Research.

Source: Digital Lifescapes

Augmented and Virtual Reality Technology Market Outlook

AR VR applications market research

Virtual Reality will be big, Augmented Reality will be bigger (and take longer). But as in most early stage tech markets, growth will be curved, not straight. There will be a few billion dollars revenue this year, a progressive ramp in 2017, and a hoped for inflection point in 2018.

Source: Digi-Capital

Exploring the Global Digital Media Readiness Framework

global digital media market research

The Digital Media Readiness Framework has identified 23 main indicators that can measure the level of adoption and usage in the media industries of digital content, products and services. But not all indicators carry the same importance, impact and weight in determining the health of media, entertainment and information industries.

Source: World Economic Forum

Why B2B Marketers Outsource Content Creation Projects

B2B content marketing market research

More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement. But even as marketers recognize the importance of the discipline, many still struggle with the logistics necessary to produce compelling content.

Source: eMarketer

Many More Americans will Adopt Ad Blocking in 2016

online advertising market research

Ad blocking in the U.S. market will cause problems for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker — that’s a jump of 34.4% over last year. It will grow another 24% to 86.6 million people next year.

Source: eMarketer

Why B2B Marketers Must Improve Sales Outcomes

digital marketing market research

Many B2B marketing, sales teams and CEOs agree that their overall sales efforts could improve. On a scale of 1 to 5 — with 1 being “not effective at all” — results from a survey in North America found that 40% of respondents ranked their sales efforts a 3. Over a third ranked their efforts a 4, but only 7.5% gave themselves a 5.

Source: eMarketer

Connected Devices Transform the Audio-Visual Media Market

audio-visual media device market research

The world now contains 8.1 billion connected smartphones, media tablets, personal computers, televisions, TV-attached devices and various audio devices. On average, across the whole globe, this Internet-connected device installed base now equates to about four devices per household.

Source: Digital Lifescapes

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