Tag Archive | digital media

Talent and Budget are Cited as Content Marketing Roadblocks

Content Marketing

When a recent study asked marketers in the UK and U.S. about barriers that were preventing them from doing more with content marketing, a lack of resources (talent) and budget to deliver high-quality content was cited by 55 percent.

via eMarketer

Developing the Talent for Better Digital Marketing Effectiveness

digital marketing

More marketers reported being “ahead of the curve or state of the art” than “behind the times or hopeless” in just two areas — data usage to drive digital marketing effectiveness and user experience.

via eMarketer

Telecom Marketers are Focused on Mobile, Video and Native Ads

Telecom Marketing

Between 2014 and 2019, digital media outlays by U.S. telecom advertisers will grow at a compound annual growth rate of 11.4% — that’s lower than any other industry. This year, digital advertising investments will reach $6.49 billion.

via eMarketer

Digital Ad Spend to Exceed $7B in the Financial Services Sector

Financial Services Digital Advertising

The financial services industry is the third-largest in the U.S. market, in terms of digital advertising spending. Financial services firm’s digital ad spend will be up 14.5% to reach $7.19 billion, or 12.3% of all digital outlays in the U.S. during 2015.

via eMarketer

Digital Marketers in the American Auto Industry Lead Spending

US Auto Industry

European car manufacturers are the recognized leader of design innovation, but the U.S. automotive industry will spend $7.30 billion on digital advertising in 2015 and will continue to grow their digital spend — reaching $12.08 billion by 2019, according to eMarketer.

via eMarketer

Digital Marketing Shift Drives the Advertising Upside in America

US Digital Ad Spending

Digital advertising spending within the U.S. market will total $58.61 billion in 2015, and retailer ad outlays will comprise 22% of that figure, or $12.91 billion — by far outpacing all other industries, according to eMarketer.

via eMarketer

Digital Signage is Undergoing a Significant Transformation

Digital Signage

The transition from static, paper-based signage to digital content is developing quickly as companies understand the benefits of digital solutions. New survey results from IDC show nearly 82% of companies currently using digital signage are “very satisfied” with the technology.

via IDC

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