Adults in the UK will spend an average of 53 minutes per day watching digital video this year, that’s more than double what it was five years ago. By 2019, 10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.
Video entertainment has evolved. ABI Research evaluates expectations of the TV as a Service (TVaaS) business model, and finds that TVaaS revenues will grow from 10% in 2016 to 35% of video software revenues in 2021.
Source: ABI Research
According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.
Source: THINK Marketing
Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016.
Mobile World Congress is the world’s largest gathering for the mobile industry. What’s top-of-mind for many vendors this week — as the economy in China evolves, where are the greatest growth opportunities? China is the largest digital media market, by far, due to the adoption of smartphones and the Mobile Internet.
Source: Digital Lifescapes
The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.
Source: Realtime Report