Tag Archive | digital media

Consumer Tech Spending will Reach $3.4 Trillion in 2020

global digital media market research

While total consumer digital spending is going up, the nature of the spend is changing. For example, just as consumers shift spending towards digital content, consumers worldwide are moving digital spending towards online media and away from entertainment devices.

Source: Digital Lifescapes

2017 Marketing Prediction: End of Native Advertising

2017 Brand Marketing market research

While everyone seemed to jump on the Native Advertising bandwagon a few years ago, the value of publishing content on a third-party site is minimal at best. Instead, brands will make a marked shift to publishing content on their owned sites.

Source: NewsCred

How Commercial Storytelling Transforms Brand Marketing

transmedia storytelling market research

More companies today are using storytelling to recruit and train new employees – Apple, IBM, 3M, Nike, Coca Cola, Disney, Microsoft, NASA, and other forward-thinking organizations. As social media becomes more mainstream, they’re using storytelling to engage prospective customers.

Source: Biznology

Augmented and Virtual Reality Headsets Growing at 108.3%

AR VR headset market research

According to IDC, Worldwide AR and VR headset shipments will see a compound annual growth rate of 108.3% over 2015 – 2020 forecast period, reaching 76.0 million units by 2020. VR devices will lead in terms of volume.

Source: IDC

Digital Media Tech Revenue will Reach $161 Billion in 2017

global digital media market research

Over 50 percent of enterprises are either in proof of concept or scaling up their digital technology deployments. According to the TBR assessment, digital technology is mainstream and it’s already changing the way that businesses interact with their online stakeholders.

Source: Digital Lifescapes

Digital and Mobile Media Gains Momentum in France

digital media France market research

Next year will mark a major milestone for media consumption in France. According to eMarketer’s latest forecast of time spent with media, the average adult will spend more time with digital media per day than TV, a first for that country. Also next year, time spent with mobile devices will surpass desktop and laptop time.

Source: eMarketer

Digital Marketing is Driving the Global B2B Media Landscape

digital marketing market research

The global B2B media market is expected to surpass revenues of  around $32 billion during 2016-2020. Digital marketing is expected to be the dominant sector in B2B media during the forecast period.

Source: Technavio