Tag Archive | digital media

Many More Americans will Adopt Ad Blocking in 2016

online advertising market research

Ad blocking in the U.S. market will cause problems for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker — that’s a jump of 34.4% over last year. It will grow another 24% to 86.6 million people next year.

Source: eMarketer

Why B2B Marketers Must Improve Sales Outcomes

digital marketing market research

Many B2B marketing, sales teams and CEOs agree that their overall sales efforts could improve. On a scale of 1 to 5 — with 1 being “not effective at all” — results from a survey in North America found that 40% of respondents ranked their sales efforts a 3. Over a third ranked their efforts a 4, but only 7.5% gave themselves a 5.

Source: eMarketer

Connected Devices Transform the Audio-Visual Media Market

audio-visual media device market research

The world now contains 8.1 billion connected smartphones, media tablets, personal computers, televisions, TV-attached devices and various audio devices. On average, across the whole globe, this Internet-connected device installed base now equates to about four devices per household.

Source: Digital Lifescapes

How 4K Video will Drive New OTT Streaming Media Demand

global streaming media market research

Over-the-top (OTT) video adoption continues to disrupt the legacy pay-TV market. In its latest analysis on the online streaming media adapter market, ABI Research examined the impact of new lower-priced devices and the mounting pressures within the global consumer electronics industry.

Source: Digital Lifescapes

Key Trends Shaping the Cross-Platform Media Landscape

US digital media marketing research

The lines between desktop, mobile, TV and film are beginning to blur as the various platforms are often more distinguished by differences in use case than by the underlying technology. As a result, there are a new host of issues and solutions facing marketers and publishers.

Source: comScore

Video Game Industry Rebounds in First Quarter 2016

global video game market research

The games investment market was dominated by games tech, web games and console/PC games sectors, with the largest deals in Asia. Note, the previously dominant mobile games sector took under 10% of games investment in the first quarter, where it had taken around $4 of every $10 invested in games in previous years.

Source: Digi-Capital

How to Make Sense of Digital Video Content Opportunities

digital video opportunities market research

Sorting through the myriad options for advertising opportunities can seem overwhelming. As brands shift budgets from linear TV to digital video, they are faced with decisions about what platforms work best, what publishers to partner with and how to assess campaign success in a fragmented, evolving media landscape.

Source: eMarketer

Follow

Get every new post delivered to your Inbox.

Join 103 other followers