Tag Archive | digital media

Shaping Brand Sentiment in a Saturated Media Landscape

Shaping Brand Sentiment in a Saturated Media Landscape

“As we enter the third decade of the 21st century, this unintended consequence of the digital content economy is entering its next phase. We are now in the era of attention saturation, where every new consumption minute gained comes at the cost of consumption time elsewhere.”

via Midia Research

‘1917’ Movie Released on Christmas Day 2019

1917 Movie Released on Christmas Day 2019

1917: At the height of the First World War, two young British soldiers, Schofield and Blake, are given a seemingly impossible mission. In a race against time, they must cross enemy territory and deliver a message that will stop a deadly attack on hundreds of soldiers — Blake’s own brother among them.

via Trailer and Extended Featurette

The Ongoing Quest for Digital Creative Talent in 2020

Ongoing Quest for Digital Creative Talent in 2020

A new study finds 86% of marketing managers report challenges with recruiting talent — 67% anticipate expanding their team in the first half of 2020. And, 69% of employers plan to increase the number of freelancers they use — a 7-point jump from six months ago.

via Robert Half

Top 50 Senior Executives on Social Media in 2019

Top 50 Senior Executives on Social Media in 2019

The Top 50 Executives on Social Media is the first ranking of C-Suite executives’ performance. Unlike other lists on this topic, the goal was to find the executives who had built a robust social media presence across platforms.

via Flagship

Why Digital Content Strategy Leadership is Essential

Why Digital Content Strategy Leadership is Essential

“Only 48% of the communications collateral used by companies to influence stakeholder perceptions is easy to process. The majority is complex, containing too much extraneous information. Leaders must eliminate the nonessential and remove clutter so that messages are concise and easy to digest.”

via Gartner

Digital Politics: Exposing The Post-Truth Reality

Digital Politics: Exposing The Post-Truth Reality

“The nebulous realm of political advertising, issue advertising and microtargeting on digital platforms has sparked outrage and debate among industry leaders, political campaigners and citizens as to what needs to change in order to combat disinformation.”

via World Economic Forum

Connected TV Advertising Gains Momentum in U.S. Market

Connected TV Advertising Gains Momentum in U.S.

U.S. advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

via eMarketer