Tag Archive | digital media

Why Savvy Marketers Embrace Storytelling and Data Analysis

digital media market research

All brands have a story to tell, but telling it in a way people want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages.

Source: eMarketer

The Four Waves of Augmented Reality (that Apple owns)

Since early 2015 we’ve said that Apple could deliver as great dominance and profitability in AR as it has in mobile today. These four waves could drive AR from tens of millions of users and $1.2 billion last year, to over a billion users and $83 billion by 2021.

Source: Digi-Capital

Games Software and Hardware Revenue Reach $150 Billion

video games market research

Games software and hardware combined are set to drive more than $150 billion in revenue for the first time ever in 2017, with software taking around three-quarters and hardware around one-quarter of the total.

Source: Digi-Capital

Generation Z Boasts the Largest, Most Diverse Media Users

blog_gen_z_v2-1

While Millennials continue to grab headlines for their tech-savvy penchant for adopting new technologies and their unique media behaviors, the first-quarter 2017 Nielsen Total Audience Report sheds some much-needed light on the NEXT generation of consumers — Generation Z.

Source: Nielsen

Why 2017 is Shaping Up to be the Year of Music Streaming

music streaming market research

On-demand audio streams have reached more than 184 billion so far in 2017, that’s a considerable 62.4% increase over the same period last year, according to Nielsen’s U.S. Music Mid-Year 2017 Report.

Source: Nielsen

12 Tips to Transform Your B2B Content Marketing Team

digital transformation market research

The notion of engaging a Digital Polymath is compelling. Harnessing the wisdom of a worldly open-minded individual that acknowledges the near-term challenges and opportunities, yet also has the vision to be able to anticipate the broader future – now, that’s interesting.

Source: Digital Polymath

Digital Media Use in the UK is Displacing Broadcast TV

digital media UK market research

In 2017, digital media will be responsible for nearly half (49 percent) of UK adults’ daily time with major media, according to eMarketer, while time spent with traditional TV drops to less than a third of the total.

Source: eMarketer