Tag Archive | digital media

Mobile Internet Tech Investment Peaked in 2015 – What’s Next?

mobile internet investment market research

The $69 billion invested in Mobile Internet in 2015 was extraordinary, peaking in Q3 at $21B before dropping back to $16B in Q4. Mobile travel/transport and mCommerce took around 2/3 of all investment, with billions in lifestyle, food/drink and advertising/marketing.

Source: Digi-Capital

More Omni-Channel Commerce Services Reach Global Markets

b2b omnichannel market research

Customers today forge paths to purchase that seamlessly cross channels, screens and stores.  For example, U.S. consumers in 2015 spent a whopping $1.5 trillion in-store that originally started or were influenced along the way by digital touchpoints.

Source: Forrester

How Media and Entertainment Companies Embrace IoT Apps

media entertainment market research

Large publishers and broadcasters — many of which control the content and its delivery — have switched to digital business models and have the network and IT infrastructure to support high-speed transmission, new digital media formats and multi-channel delivery.

Source: eMarketer

Mobile Video Game Market will Grow to $48 Billion by 2020

mobile video game market research

The video games market changed dramatically in the last 5 years, with the rise of mobile growing the market overall and cannibalizing other sectors. The next 5 years could see mobile games go from $35 billion in 2016 to $48 billion by 2020, with mobile games growth at 8% CAGR.

Source: Digi-Capital

2015 Year in Search – What SEO Enables for Savvy Marketers

search engine optimization market research

Google’s annual “Year in Search” video and website remind us that people turn to Google in the moments that matter to them — from the profound to the mundane. More than 100 billion searches are conducted on Google each month.

Source: Think with Google

Augmented and Virtual Reality Investment Reaches $686M

augmented virtual reality market research

Digi-Capital AR/VR deals database captured $686 million of investments in augmented and virtual reality in 2015. There have now been 6 straight quarters of AR/VR investment growth, with a quarter of a billion dollars invested in Q4 2015 at nearly 6x the rate of mid-2014.

Source: Digi-Capital

Why Enterprise Cloud Storage Demand will Double by 2017

enterprise IT storage market research

Worldwide, many enterprise IT organizations are experiencing an exponential growth of data storage requirements as employees create more digital content. Multimedia asset storage is a key driver — in particular, a variety of video content.

Source: Digital Lifescapes

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