Tag Archive | digital media

U.S. Digital Video Streaming Gained Momentum in 2016

TV streaming video market research

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016.

Source: Nielsen

Smartphone Market in China Breaks Shipment Record

China Smartphone market research

Mobile World Congress is the world’s largest gathering for the mobile industry. What’s top-of-mind for many vendors this week — as the economy in China evolves, where are the greatest growth opportunities? China is the largest digital media market, by far, due to the adoption of smartphones and the Mobile Internet.

Source: Digital Lifescapes

Commercial Transmedia – Welcome to the Video Generation

transmedia storytelling market research

The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.

Source: Realtime Report

Why Digital Marketers will Focus on Quality Content

content

By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. These changes reflect a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying, turn marketers into growth hackers, and put long-tail publishers out of business.

Source: Forrester

Video Games Market M&A Reached New High in 2016

video games market research

Last year was a record breaker for games, with Digi-Capital’s Games Report 2017 recording $30.3 billion games deals in 2016. The $28.4 billion of games mergers and acquisitions (M&A) was 77% higher than 2014’s previous record, and $1.9 billion games investment was the second highest ever.

Source: Digi-Capital

How Original Research Drives B2B Content Marketing

content marketing market research

A survey of B2B executives conducted in September 2016 asked about content marketing tactics, and found that original market research and associated data are the most effective B2B marketing approaches.

Source: eMarketer

Consumer Tech Spending will Reach $3.4 Trillion in 2020

global digital media market research

While total consumer digital spending is going up, the nature of the spend is changing. For example, just as consumers shift spending towards digital content, consumers worldwide are moving digital spending towards online media and away from entertainment devices.

Source: Digital Lifescapes