Tag Archive | digital media

More European Marketers Focus on Mobile eCommerce Upside

Europe Mobile Marketers

European marketers were most united in their expectations of mobile transactions — around 40% in each country said they thought real-time, personalized mobile purchasing would have a major impact on how marketing was conducted.

via eMarketer

Why Security is Perceived as a Barrier to Mobile Shopping

Mobile Shopping on smartphone or tablet

What’s stopping people from buying on their smartphones and tablets? They spend plenty of time shopping that way, but the purchase dollars just aren’t flowing. By and large, mobile is still for the top of the purchase funnel – where consumers research products and services online.

via eMarketer

The Symbiotic Union between SEO and Content Marketing

SEO Content Marketing

According to a recent survey, 72% of marketer respondents cited relevant content creation as the most effective SEO tactic. Unfortunately, though, it was also the second most difficult — cited by 46% of respondents.

via eMarketer

Media Tablets Gain Adoption within Western European Firms

media tablet commercial use in europe

The latest IDC enterprise study reveals that media tablet penetration is accelerating in the UK, France, and Germany, and is expected to reach more than 15% of the total client device base by 2018 — that’s up from 6% in the second half of 2014.

via IDC

Worldwide Study Uncovers Mobile Video Viewing Surprise

Smartphone Video

Smartphone video viewers worldwide are most likely to watch video between 8pm and 11pm. As such, and despite smartphone mobility, viewing was most likely to take place at home — with 90% of survey respondents reporting watching at home.

via eMarketer

Explore the State of Strategic Content Marketing in 2015

The State of Content Marketing

“The opportunity for content is not simply an advertising mandate; this is an everything-the-company-communicates mandate. Simply paying for attention will no longer do. We, as marketers, have to hold that attention long enough so that we matter to customers.”

via CMI

Overall Media Tablet Market Continues to Decrease in 2015

global media tablet market

Global sales of business tablets (Personal Liable + Corporate Liable) to enterprise users totaled 19.1 million units in Q1 2015, representing a -7% decrease over the same quarter a year earlier. In comparison, the overall media tablet market decreased -1% in the first quarter, going to 51.8 million units from 56.7 million in Q1 2014.

via Strategy Analytics

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