Tag Archive | digital media

Inept Marketers Still Ignoring Paid Media Fraud

Inept Marketers Still Ignoring Paid Media Fraud

“After analyzing 27 billion advertising impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.”

via eMarketer

Why Digital Media Niche is the New Mainstream

Why Digital Media Niche is the New Mainstream

“Marketing of media brands is locked in a transition phase, moving from the old model of one-to-many messaging to targeted digital campaigns. As in all transitions, the old and new models will co-exist for some time.”

via MIDiA

eSports: An Alternative Future for Televised Sports

eSports: An Alternative Future for Televised Sports

“The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord-cutting TV viewers, remain an immovable part of the attention economy.”

via MIDiA Research

Time for Fresh Thinking and Learning New Skills

mad-men1

“Focus more on creative market development ideas, compelling content strategy and thereby focus less on how you’re going to spend your limited available budget on Ads. Just because it’s easier to buy Ads shouldn’t make it a priority.”

via Digital Polymath

The Global Digital Advertising Upside in 2019

The Global Digital Advertising Upside in 2019
In 2019, worldwide digital advertising spending will rise by 17.6% to $333.25 billion, according to eMarketer. That means that, for the first time, digital will account for roughly half of the global advertising market.

via eMarketer

Fearless CMOs Embrace Change, Reject Mediocrity

fish

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

Why U.S. Marketers Focus on Mobile Advertising

Why U.S. Marketers Focus on Mobile Advertising

Digital advertising revenue will grow by 19% to $129.34 billion in 2019 — that’s 54.2% of estimated total U.S. ad spend. Mobile ads will dominate, accounting for more than two-thirds of digital adverts, reaching $87.06 billion in 2019.

via eMarketer