Tag Archive | digital media

Online Adults in UK Double Their Usage of Digital Video

UK online video market research

Adults in the UK will spend an average of 53 minutes per day watching digital video this year, that’s more than double what it was five years ago. By 2019, 10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.

Source: eMarketer

‘TV as a Service’ Revenue Will Reach $1.5 Billion in 2021

video TV entertainment market research

Video entertainment has evolved. ABI Research evaluates expectations of the TV as a Service (TVaaS) business model, and finds that TVaaS revenues will grow from 10% in 2016 to 35% of video software revenues in 2021.

Source: ABI Research

Dark Social: The Black Hole of Your Referral Traffic

dark social market research

The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

Source: Talkwalker

How B2B Brands Leverage Buyer-Focused Video

According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.

Source: THINK Marketing

U.S. Digital Video Streaming Gained Momentum in 2016

TV streaming video market research

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016.

Source: Nielsen

Smartphone Market in China Breaks Shipment Record

China Smartphone market research

Mobile World Congress is the world’s largest gathering for the mobile industry. What’s top-of-mind for many vendors this week — as the economy in China evolves, where are the greatest growth opportunities? China is the largest digital media market, by far, due to the adoption of smartphones and the Mobile Internet.

Source: Digital Lifescapes

Commercial Transmedia – Welcome to the Video Generation

transmedia storytelling market research

The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.

Source: Realtime Report