Tag Archive | digital media

Digital and Mobile Media Gains Momentum in France

digital media France market research

Next year will mark a major milestone for media consumption in France. According to eMarketer’s latest forecast of time spent with media, the average adult will spend more time with digital media per day than TV, a first for that country. Also next year, time spent with mobile devices will surpass desktop and laptop time.

Source: eMarketer

Digital Marketing is Driving the Global B2B Media Landscape

digital marketing market research

The global B2B media market is expected to surpass revenues of  around $32 billion during 2016-2020. Digital marketing is expected to be the dominant sector in B2B media during the forecast period.

Source: Technavio

American Digital Advertising Spend will Surpass TV in 2016

US digital marketing market research

American advertisers are flocking to digital marketing at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the U.S. market. According to the eMarketer latest forecast, digital will overtake TV ad spending this year for the first time.

Source: eMarketer

Why More Industries are Shifting to Digital Marketing


Marketers around the world are funneling an increasing amount of their ad budgets into digital channels. But that’s just the beginning of the story. eMarketer predicts digital advertising spending’s share of total media ad spending will increase worldwide in 2016 and 2017.

Source: eMarketer

Cognitive Computing Enables Smart Marketing to Thrive

machine learning market research

Juniper Research has found that machine learning algorithms used to enable more efficient ad bids over real-time bidding (RTB) networks will generate an estimated $42 billion in annual advertising spend by 2021 — that’s up from an estimated $3.5 billion in 2016.

Source: Digital Lifescapes

Demand for Predictive Analytics in the Global Search Market

predictive analytics market research

Global market for search and content analytics will grow at a CAGR of over 22% between 2016 and 2020. The growth is accredited primarily to the increasing use of social media for content analytics. During 2015, the market was dominated by the Americas with a share of almost 52%.

Source: Technavio

How Visual App Developers will Transform Our World

VR AR Software Developer market research

If you really want an immersive experience, there’s nothing better than a 360-degree three-dimensional visual representation of an environment. Innovative forms of visual experiences are going to transform the world as we know it. Can you imagine that?

Source: Digital Lifescapes