Tag Archive | digital media

The Global Digital Advertising Upside in 2019

The Global Digital Advertising Upside in 2019
In 2019, worldwide digital advertising spending will rise by 17.6% to $333.25 billion, according to eMarketer. That means that, for the first time, digital will account for roughly half of the global advertising market.

via eMarketer

Fearless CMOs Embrace Change, Reject Mediocrity

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Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

Why U.S. Marketers Focus on Mobile Advertising

Why U.S. Marketers Focus on Mobile Advertising

Digital advertising revenue will grow by 19% to $129.34 billion in 2019 — that’s 54.2% of estimated total U.S. ad spend. Mobile ads will dominate, accounting for more than two-thirds of digital adverts, reaching $87.06 billion in 2019.

via eMarketer

How Mobile and Digital Media Sustain Advertising

How Mobile and Digital Media Sustain Advertising

According to Magna, 2018 will be a record year for overall advertising sales, which are expected to reach $207 billion for the full year. Growth will continue through to 2019, where a 4% increase is anticipated, slightly down on its 2018 forecast of 4.7%.

via World Economic Forum

Why Voice Search Marketing is Gaining Momentum

Why Voice Search Marketing is Gaining Momentum

Smart speaker users in the U.S. will grow at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million. In 2018, more than 18% of the U.S. population and 21.9% of internet users will use a smart speaker at least once a month.

via eMarketer

Video Entertainment Industry Disruption is Unstoppable

Video Entertainment Industry Disruption is Unstoppable

In markets such as North America and Europe, traditional pay-TV operators have jumped into the OTT market to improve subscriber churn by providing less costly video service. Can they compete with the innovative OTT providers? Is this already a lost cause?

via Digital Lifescapes

Digital Video Advertising Forecast for North America

Digital Video Ad Spending in North America

The amount of money committed to digital video ads during the U.S. TV Upfronts and Digital NewFronts season will reach $3.64 billion in 2018, according to new estimates from eMarketer.

via eMarketer