Tag Archive | digital media

Evolving Role of Digital Media on New Product Launches

Evolving Role of Digital Media on New Product Launches

On average, brands realize 47% of their marketing efforts after one year. With global advertising spending estimated to be back to growth in 2021 (12.9% growth), you should not be cutting your advertising efforts, especially not for new products.

via Nielsen

How to Engage Your Virtual Conference Participants

How to Engage Your Virtual Conference Participants

Conferencing applications are now the norm at home and work. Over 99% of respondents including both organizers and attendees report using conferencing applications for home use. They use an average of 4.8 different applications “often”.

via IDC

New 5G Edge Applications in Media and Entertainment

New 5G Edge Applications in Media and Entertainment

While 2019 has seen the first deployments of 5G in the consumer domain, 2020 will be the year of large scale commercial 5G rollouts across the globe. As a result of this network investment, 5G generated revenues for cloud-based entertainment services are forecast to rise rapidly.

via Digital Lifescapes

OTT: The Big Shift in Global Digital Advertising Trends

OTT: The Big Shift in Global Digital Advertising Trends

Marketers are shifting investment strategies. Global digital advertising impressions on mobile (+32%) and over-the-top (+182%) devices increased significantly in first-quarter 2020 versus first-quarter 2019 and computer impressions saw a -9% decrease.

via Nielsen

Corporate Social Media: Why It’s Still Not Valued by CEOs

Corporate Social Media: Why It's Still Not Valued by CEOs

Only 24% of U.S. online adults agree it’s cool to be associated with a company on social media. And, 68% don’t think companies share interesting content. In 2020, 32% of CMOs are still unable to show business impact; only 30% can prove the impact quantitatively.

via Forrester

How Cloud Providers Enable OTT Media Streaming

How Cloud Providers Enable OTT Media Streaming

Over-the-top (OTT) streaming – or, simply, delivering media content directly over the internet – has redefined the media content consumption landscape. In 2019, the number of active global monthly OTT video subscribers surpassed 750 million, accounting for more than 30 percent of digital video viewers globally.

via Everest Group

Update: The Video Entertainment Streaming Wars

Update: The Video Entertainment Streaming Wars

“As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.”

via Nielsen

Why Digital Marketers will Adopt Smart Speaker Advertising

Why Digital Marketers will Adopt Smart Speaker Advertising

These insights open doors for savvy marketers to capitalize on the morning usage, such as branded voice commands for morning consumer goods, or weekend usage, such as translating a weekly planning or productivity enhancement app to be more voice command friendly.”

via Comscore

Shaping Brand Sentiment in a Saturated Media Landscape

Shaping Brand Sentiment in a Saturated Media Landscape

“As we enter the third decade of the 21st century, this unintended consequence of the digital content economy is entering its next phase. We are now in the era of attention saturation, where every new consumption minute gained comes at the cost of consumption time elsewhere.”

via Midia Research

‘1917’ Movie Released on Christmas Day 2019

1917 Movie Released on Christmas Day 2019

1917: At the height of the First World War, two young British soldiers, Schofield and Blake, are given a seemingly impossible mission. In a race against time, they must cross enemy territory and deliver a message that will stop a deadly attack on hundreds of soldiers — Blake’s own brother among them.

via Trailer and Extended Featurette