With marketer demand for digital media exploding, a new Standard Media Index analysis has pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels. The overall market is up $1 billion YoY (+1%), representing digital’s organic growth.
Mobile has fundamentally transformed behavior and expectations. We don’t “go online” anymore — we live online. We act on our needs in micro-moments. This shift in behavior affects mobile marketing strategies, and how organizations think about their marketing investment.
The economy in France may be relatively flat, but digital media adoption is thriving. As an example, according to recent research, digital ad spending in France reached €1.49 billion ($1.98 billion) net in the first half of this year — that’s a gain of 3.5% compared with H1 2014.
Retail demand for buying online, picking up in-store is growing — and recent research suggests consumers are drawn to this purchasing option in order to save more or get their hands on purchases earlier.
Marketers that use a mobile channel now have an advantage. When asked about the biggest challenges to multi-channel marketing, nearly a quarter of survey respondents said they lacked the time and resources to develop and execute multi-channel campaigns.
eMarketer estimates that the digital buyer population in Spain will rise 7.9% in 2015 to reach 17.5 million, representing 60.0% of internet users. By 2019, 67.3% of internet users in Spain will be digital buyers, or 20.9 million people.