Tag Archive | digital media

Study: B2B Digital Marketing Talent Shortage in Tech Sector

digital marketing talent market research

“Less than half of marketers are advanced in the core skillsets that are important today, such as content marketing, digital media, and data analysis, so it’s logical many are looking to find new opportunities that can equip them with the skills they need to excel in the future.”

Source: Digital Marketing Magazine

How to Lead When Global Trust is Plummeting

trust leadership market research

“The Edelman survey indicates that people value social media, peer reviews, and word-of-mouth sources over polished speeches and glossy advertising. Your employees, customers, suppliers, and neighbors grade your contribution to the system.”

Source: Strategy + Business

Digital Commerce Users will Reach 3 Billion by 2021

digital commerce market research

The mobile internet is a proven catalyst for online retail innovation. For some time, it’s been clear that the mobile device — either smartphone or media tablet — is increasingly important in the world of digital commerce transaction growth across the globe.

Source: Digital Lifescapes

Online Adults in UK Double Their Usage of Digital Video

UK online video market research

Adults in the UK will spend an average of 53 minutes per day watching digital video this year, that’s more than double what it was five years ago. By 2019, 10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.

Source: eMarketer

‘TV as a Service’ Revenue Will Reach $1.5 Billion in 2021

video TV entertainment market research

Video entertainment has evolved. ABI Research evaluates expectations of the TV as a Service (TVaaS) business model, and finds that TVaaS revenues will grow from 10% in 2016 to 35% of video software revenues in 2021.

Source: ABI Research

Dark Social: The Black Hole of Your Referral Traffic

dark social market research

The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

Source: Talkwalker

How B2B Brands Leverage Buyer-Focused Video

According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.

Source: THINK Marketing