All brands have a story to tell, but telling it in a way people want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages.
Since early 2015 we’ve said that Apple could deliver as great dominance and profitability in AR as it has in mobile today. These four waves could drive AR from tens of millions of users and $1.2 billion last year, to over a billion users and $83 billion by 2021.
Games software and hardware combined are set to drive more than $150 billion in revenue for the first time ever in 2017, with software taking around three-quarters and hardware around one-quarter of the total.
While Millennials continue to grab headlines for their tech-savvy penchant for adopting new technologies and their unique media behaviors, the first-quarter 2017 Nielsen Total Audience Report sheds some much-needed light on the NEXT generation of consumers — Generation Z.
On-demand audio streams have reached more than 184 billion so far in 2017, that’s a considerable 62.4% increase over the same period last year, according to Nielsen’s U.S. Music Mid-Year 2017 Report.
The notion of engaging a Digital Polymath is compelling. Harnessing the wisdom of a worldly open-minded individual that acknowledges the near-term challenges and opportunities, yet also has the vision to be able to anticipate the broader future – now, that’s interesting.
Source: Digital Polymath
In 2017, digital media will be responsible for nearly half (49 percent) of UK adults’ daily time with major media, according to eMarketer, while time spent with traditional TV drops to less than a third of the total.