Tag Archive | digital media

Why More Marketers Seek Better Omni-Channel Solutions

Marketers are still struggling to integrate customer data, and in March 2015 polling by Signal, just 6% worldwide said they had a single view of all customers and prospects across devices and touchpoints, while one-third had nothing in place.

via eMarketer

Streaming Music Services Reach $1.87 Billion in the U.S. Market

Online Music Services

American music streaming service revenues increased by 29% last year to reach $1.87 billion, accounting for more than one-quarter of total industry revenues. Growth was at the expense of both digital downloads and physical media revenues.

via eMarketer

Demand for Digital Marketing Services will Expand in 2015

TBR reports digital marketing services vendors grew revenue from $7.3 billion in 2013 to nearly $9 billion in 2014 — that’s 23.3% year-over-year. That growth illustrated the early phase of digital marketing, where established advertising agencies and new entrants are attracted by the lucrative opportunities created by new demand for digital transformation.

via TBR

The Growing Importance of B2B Digital Marketing Analytics

digital marketing analytics

Analytics are critical for marketing success, at least according to business-to-business (B2B) marketing execs polled. A study surveyed more than 300 senior marketing executives and business leaders and found that 86% of respondents viewed marketing analytics as being ‘very important.’

via eMarketer

American Small Businesses are Absent from Mobile Marketing

How Much Longer Until Small Businesses Join the Mobile World? - eMarketer

Small business marketers acknowledge the benefit of mobile marketing, but so far, they haven’t done much about it. About 78% of U.S. small-business respondents said they didn’t have a mobile app presence, despite the fact that 71% felt it would have a positive impact.

via eMarketer

Why more Digital Marketers will Adopt Data Visualization Tools

Data visualization

Data-driven marketing (DDM) spending will continue on an upward growth trajectory this year. Nearly forty percent U.S. marketing professionals expected their companies’ investment in DDM to increase in 2015 — with about one-quarter estimating a significant rise.

via eMarketer

Why Mobile Media is an Effective Way to Reach Young Americans

Millennials with Mobiles

88% of U.S. internet users ages 12 to 17 will own and use a mobile phone at least once per month, and 80.8% will access the internet via that device. Among 18- to 24-year-olds, mobile phone penetration will be 96.5% — the highest out of all age brackets.

via eMarketer

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