Business-to-business decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms. Word-of-mouth is a key driver, with business people looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources.
Stories can create an emotional connection between readers and brands and promote loyalty among your audience. Instead of blindly following the numbers, etch your brand’s story through content marketing using these three tips.
In the first half of 2015, U.S. eCommerce revenue grew by 10.8% compared to the same time period in 2014. Moreover, eCommerce transactions grew by 11.6% year over year — the mobile channel continues to gain share (now at 27.5% of the total).
Thanks to ad-blocking, many of the web’s most informed users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no re-targeted ads and no native ad content.
According to a recent survey, just 45.6% of B2B sales and content management professionals worldwide said their content marketing effort reflected their brands ‘very’ well. A nearly identical 43.4% said it did this just ‘somewhat’ well.
Fifty percent of B2B companies currently selling online expect that half or more of their total customer base will be buying online from them within three years. B2B companies are already seeing average annual online sales growth of 19%, according to a Forrester.
While many major western media face budget cuts, Chinese media are busily expanding offices and recruiting staff: Xinhua News Agency currently has over 180 news bureaus globally, publishing news text, photographs, audio and video programs around the clock in eight languages.