Always-On Consumers are defined as those who own and personally use at least three connected devices, go online from a minimum of three different physical locations and multiple times a day.
We found nearly half (48%) of the U.S. adult population can be considered as “Always-On.”
More and more content is being distributed electronically. Music and video are the two sectors where digital consumption is the most visible. In 2013, an estimated 51.4% of video game market revenue was generated by electronic sales and by online gaming.
This figure is forecast to have risen to 68.6 percent by 2017.
U.S. Hispanics are avid digital consumers who over-index on smartphone usage — many are turning to their bundle of devices every day to learn more about local products and services.
Tablets were preferred by Hispanics — 52.5% of respondents used them daily for local shopping in Q3 2013.
The Economist has launched a new digital-first series called Essays, adopting an immersive storytelling style to deliver content outside the “constraints of print”.
The series, which started with Democracy, was “an opportunity to start doing things in a different way,” said Tom Standage, digital editor.
In Germany, 18 million people are now media tablet users, that’s 26% of all consumers ages 14 and older — in late 2012, the proportion was just one in eight (13%).
Tablet penetration was highest (34%) among adults 30 to 49 — a demographic with some disposable income for mobile gadgets.
Today, internet users have access to more information than ever before. They’re shopping more online and — more often — on mobile devices. Savvy marketers are increasingly turning to digital video as a way to target, reach and engage audiences.
In 2013, market data showed that mobile devices accounted for 37% of all American online sales traffic over Thanksgiving — that’s an increase of 36% year-over-year.
WSJ interactive story features The America’s Cup, first held in 1851, is believed to award the world’s oldest international sporting trophy. The contest also is one of the least professionalized.
There is no permanent organization, commission or governing body. The winner gets to pick where and when the next race is held.