Tag Archive | digital media

American Digital Advertising Spend will Surpass TV in 2016

US digital marketing market research

American advertisers are flocking to digital marketing at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the U.S. market. According to the eMarketer latest forecast, digital will overtake TV ad spending this year for the first time.

Source: eMarketer

Why More Industries are Shifting to Digital Marketing


Marketers around the world are funneling an increasing amount of their ad budgets into digital channels. But that’s just the beginning of the story. eMarketer predicts digital advertising spending’s share of total media ad spending will increase worldwide in 2016 and 2017.

Source: eMarketer

Cognitive Computing Enables Smart Marketing to Thrive

machine learning market research

Juniper Research has found that machine learning algorithms used to enable more efficient ad bids over real-time bidding (RTB) networks will generate an estimated $42 billion in annual advertising spend by 2021 — that’s up from an estimated $3.5 billion in 2016.

Source: Digital Lifescapes

Demand for Predictive Analytics in the Global Search Market

predictive analytics market research

Global market for search and content analytics will grow at a CAGR of over 22% between 2016 and 2020. The growth is accredited primarily to the increasing use of social media for content analytics. During 2015, the market was dominated by the Americas with a share of almost 52%.

Source: Technavio

How Visual App Developers will Transform Our World

VR AR Software Developer market research

If you really want an immersive experience, there’s nothing better than a 360-degree three-dimensional visual representation of an environment. Innovative forms of visual experiences are going to transform the world as we know it. Can you imagine that?

Source: Digital Lifescapes

Mobile Drives the Global Digital Video on Demand Market

digital media market research

Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content.

Source: eMarketer

Media Tablet Shipments Continue on a Downward Spiral

media tablet market research

Worldwide media tablet shipments reached 38.7 million in the second quarter of 2016 (2Q16), according to the latest  study by IDC. Growth continues to decline with the market receding 12.3% year-over-year.

Source: IDC