Tag Archive | digital transformation

Why Digital Growth is Often Limited by Legacy IT Culture

digital growth market research

Rapid development of technology is leading 57% to rethink business models, while 49% say that company culture has changed as a direct result of digital.  Legacy systems are holding back progress for 50%, and the old organizational structure is a thorn in the side for 38%, according to a Nimbus Ninety market study.

Source: Nimbus Ninety

Open Digital Transformation: Industry Expertise Matters

Open Digital Transformation market research

Digital Business Transformation is at the center of new commercial growth strategies. Advances in IT technologies and associated accelerators are transforming whole industries and represent the largest driver of technology investment for the foreseeable future.

Source: Digital Lifescapes

Application Integration and Middleware Software Evolution

Middleware software market research

Enterprise software is evolve and adapting to new requirements.  The worldwide application integration and middleware (AIM) software segment is growing faster than the overall infrastructure software market, with revenue reaching $27 billion in 2017, according to Gartner.

Source: Digital Lifescapes

Why B2B Buyers are Searching for Your Best Content Assets

B2B Content Marketing market research

The customer needs to be the primary design point for your content strategy – and your website will be the right place to foil content devils with great execution details. Buyers spend more time online researching and buying products, which means your content marketing practices must keep pace.

Source: Forrester

Customer Experience is at the Core of Digital Strategy

digital transformation market research

Digital disruption is a borderless phenomena that has reached all parts of the globe — including the Asia-Pacific region. According to the latest worldwide study by IDC, digital transformation (DX) is a key growth driver of the services market, requiring business and IT organizations to work together toward shared goals.

Source: Digital Lifescapes

How to Make the Most of the Digital Growth Phenomenon

digital transformation growth market research

Digital transformation demands substantial investment in organizational capabilities, process innovation, and institutional learning. Best practice suggests that every dollar invested in ICT should be matched with a $4 or $5 investment in process improvement, training, change management, etc.

Source: World Bank Group

Quest for Digital Transformation Talent Escalates in 2017

digital transformation market research

Seventy two percent of firms surveyed are executing on digital transformation, and that tables the topic of digital with the C-Suite. Digital business leaders now have more strategic responsibility and must wield stronger influence with their executive peers and leaders.

Source: Forrester