Tag Archive | digital transformation

Customer Experience is a Key to Digital Transformation

digital transformation market research

Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.

Source: eMarketer

U.S. Utility Companies are Exploring New Digital Apps

industrial digital transformation market research

Digital transformation has begun to impact the industrial sector where maintaining security is a high priority. According to the findings from a recent survey of U.S. based utility companies, 40 percent of respondents believe that data security is the leading barrier to the adoption of new digital technologies.

Source: Digital Lifescapes

Western European IT Spending will Reach $453.8 Billion

Europe IT market research

Savvy technology vendors know the trend, CIOs and CTOs are laser focused on digital transformation projects that will fuel enterprise growth, enabled by new online business models and other strategic imperatives. That said, IT infrastructure investment within many markets is still relatively flat.

Source: Digital Lifescapes

How New Digital Transformation Projects Drive Growth

digital transformation market research

Technology has made good product launches more challenging. It has lowered the bar for product development, allowing companies and startups to roll out more launches more quickly and cheaply. Digital technologies in particular have allowed companies to rapidly pilot and scale new services.

Source: McKinsey & Company

Global IT Spending will Reach $3.7 Trillion in 2018

global information technology market research

The ongoing momentum for progressive digital transformation projects continue to fuel IT infrastructure investments across the globe. Open innovation, that will be enabled by emerging business technologies, is the commercial catalyst that can drive a strategic competitive advantage.

Source: Digital Lifescapes

How Digital Transformation has Disrupted U.S. Retailers

digital transformation market research

Digital transformation in retail is changing how people shop. Across channels consumers are buying less each time they shop. This shift is more concentrated in pure-play online retailers, where consumers don’t fill their baskets. Their goal is to get what they want quickly and without any friction.

Source: Nielsen

Software-Defined Storage Revenue will Reach $16.2 Billion

As more CIOs and CTOs prepare for the data deluge that’s driving demand for enterprise storage solutions, savvy IT infrastructure vendors are already offering next-generation systems that meet the evolving requirements of their customer’s digital transformation projects.

Source: Digital Lifescapes