Tag Archive | digital transformation

Enterprise IT Investment is Driven by C-Level Strategy

Enterprise IT Investment is Driven by C-Level Strategy

Worldwide IT spending is projected to total $3.7 trillion in 2018 — that’s an increase of 6.2 percent from 2017, according to the latest market study by Gartner. Senior executives and line of business leaders continue to drive many of the strategic IT procurement decisions.

via Digital Lifescapes

More Line of Business Leaders Drive Digital Transformation

Line of Business Leaders Drive Digital Transformation

In every industry, businesses are undergoing digital transformation, resulting in new business processes and, in some cases, new business models. Another change accompanying digital transformation is the shift in technology spending from IT to the line of business (LOB).

via IDC

The Proven Alternative to Marketing Budget Waste

The Proven Alternative to Marketing Budget Waste

Marketers waste an average of 26% of their budgets on ineffective channels and strategies, according to recent survey findings. Half of respondents said they misspend at least 20% of their budgets. A few pessimists even believed they’re squandering more than 80% of their marketing budget. CMOs have a choice.

Story-Driven B2B Marketing – Digital Transformation in Action

via eMarketer

Are You Ready for the Third Digital Revolution?

Are You Ready for the Third Digital Revolution?

The first two digital revolutions — computing and communications — transformed society. Now comes the third, which is fabrication, argues the new book, Designing Reality.

via Knowledge@Wharton

Engineering a More Responsible Digital Future

Engineering a More Responsible Digital Future

The world is being battered by technological disruption, as innovations such as big data analytics, artificial intelligence (AI), robotics, the Internet of Things, blockchain, 3D printing, and virtual reality change how societies and economies work.

via Project Syndicate

IBM Think 2018: Live Event March 19 – 22

IBM Think 2018: Livestream March 19 - 22

“Digital Reinvention provides a pathway for CXOs and their organizations to survive and thrive in the digital revolution that’s upon us. Technical innovation is outpacing the ability of many companies to adapt.  We offer a solution to your IT Infrastructure challenges” – join the #think2018 online conference event to learn more.

via LinkedIn

Digital Banking Users will Reach 2 Billion Worldwide

Digital Banking Users will Reach 2 Billion Worldwide

The retail banking sector continues to pursue digital transformation projects. Mobile devices are key to their strategy, as banks move to a ‘mobile first’ approach. It’s a global trend supported by the scale of a declining financial services workforce, and the number of physical branches.

via Digital Lifescapes