Why Savvy Email Marketers Followed Mobile Trends
New research from Return Path found that more than half of emails worldwide (55%) are opened in a mobile environment in 2017 — that’s significantly more than either webmail (28%) or desktop (16%).
More Upside Growth for Public Cloud-Based Email Services
Software as a Service (SaaS) applications continue to lead the ongoing enterprise migration to cloud-based service offerings. Given the recent trends, corporate email is a SaaS application that’s likely to experience significant new growth during 2016.
Source: Digital Lifescapes
Retailer Marketers Apply eMail and Personalization Technology
According to research from eTail, retailers’ top marketing technology priorities emphasized email and personalization. Specifically, increasing the amount of personalization in email topped marketing tech wish lists for 20% of U.S. retailers — that’s more than any other option.
How the Mobile eMail Channel Performs for UK Marketers
In the UK, email open rates on mobile remain impressive. According to a study which monitored activity on its platform, 71% of total email opens in the UK during Q1 2015 took place on mobile devices. Smartphones were the largest contributors to the pie, with a 42% share.
B2B Marketing Opportunity for Email Campaign Automation
According to B2B marketing execs worldwide, email was most effective during the awareness and consideration stages of the buying process, at 72% and 69% of respondents. Once the purchase stage came about, the number dropped to 36%.
Nearly 40% of Senior Citizens in Germany Use the Internet
Millions of older people in Germany can no longer imagine life without the internet. More than half of older internet users (52%) said the web had improved their quality of life, and six in 10 said it helped keep them mentally fit.
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