Why Savvy Email Marketers Followed Mobile Trends

New research from Return Path found that more than half of emails worldwide (55%) are opened in a mobile environment in 2017 — that’s significantly more than either webmail (28%) or desktop (16%).

Source: eMarketer

Email Marketing Outperforms Social Media and Paid Search

Newsletters were the most common type of marketing email sent by U.S. email marketers in the first half of 2016. Email is the most cost-effective choice when measured against other digital marketing methods.

Source: eMarketer

More Upside Growth for Public Cloud-Based Email Services

Software as a Service (SaaS) applications continue to lead the ongoing enterprise migration to cloud-based service offerings. Given the recent trends, corporate email is a SaaS application that’s likely to experience significant new growth during 2016.

Source: Digital Lifescapes

Retailer Marketers Apply eMail and Personalization Technology

According to research from eTail, retailers’ top marketing technology priorities emphasized email and personalization. Specifically, increasing the amount of personalization in email topped marketing tech wish lists for 20% of U.S. retailers — that’s more than any other option.

Source: eMarketer

How the Mobile eMail Channel Performs for UK Marketers

In the UK, email open rates on mobile remain impressive. According to a study which monitored activity on its platform, 71% of total email opens in the UK during Q1 2015 took place on mobile devices. Smartphones were the largest contributors to the pie, with a 42% share.

via eMarketer

B2B Marketing Opportunity for Email Campaign Automation

According to B2B marketing execs worldwide, email was most effective during the awareness and consideration stages of the buying process, at 72% and 69% of respondents. Once the purchase stage came about, the number dropped to 36%.

via eMarketer

Nearly 40% of Senior Citizens in Germany Use the Internet

Millions of older people in Germany can no longer imagine life without the internet. More than half of older internet users (52%) said the web had improved their quality of life, and six in 10 said it helped keep them mentally fit.

via eMarketer

B2B Content Marketing Spend is Rising by Double-Digits in 2014

According to new study, 75% of B2B marketers plan to up their content marketing spend in 2014. Digital is fueling the rise, with B2B marketers planning to increase spending in a number of tactics this year.

More than 64% of respondents planned to raise email marketing budgets, 63.7% said they would for online video, and 58.2% for social media.

via eMarketer

Why e-Mail Marketing is Still Preferred Over Social Media

If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works.  E-mail remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.

That’s because 91 percent of all U.S. consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.

via McKinsey

The Top 3 Types of Websites Most Frequently Visited Worlwide

Majorities of global citizens visit three types of websites regularly (once a week or more often) — a search engine (74%), a social networking site (64%) and a portal site for checking emails, such as Gmail (55%).

Those most likely to say they regularly visit search engines are from: Belgium (85%), Norway (85%), South Africa (85%), Turkey (83%), Australia (82%), Germany (82%), Great Britain (82%) and Poland (80%).

via Ipsos