Technology industry analysts are reporting that the current trends within the smartphone marketplace are being led by two key phenomena — more low-cost, high-value product introductions and dominant mobile service providers being forced to react to the disruptive actions of savvy competitors.
Source: Digital Lifescapes
Global consumer electronics revenues reached $693 million in 2014, representing growth of just 1% compared to 2013. Mobile phone handsets reached 46% of the total consumer spend, and growth in smartphone adoption in emerging markets will push that share to 50% within 2015.
Source: Strategy Analytics
Mobile handset vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015, that’s up by 11.6% from the 302.1 million units in 2Q14. Also, the 2Q15 shipment volume was the second highest quarterly total on record, mostly due to emerging markets.
Today, there are more than 7 billion mobile subscriptions worldwide — up from 738 million in 2000. Globally, 3.2 billion people are using the Internet, of which two billion live in developing countries. Between 2000 and 2015, Internet penetration has increased almost seven-fold from 6.5 to 43 percent of the global population.
Traditional forms of video entertainment are already saturated in most of the developed nations around the globe. Meanwhile, some of the more promising emerging markets are growing at a more gradual rate than was anticipated, due to current economic pressures.
IDC believes that detachable 2-in-1 devices will show strong growth potential in the tablets category, and convertible notebooks are beginning to gain traction in PCs. But ultimately, for more people in more places, the smartphone is the clear choice in terms of owning one connected device.
Chinese internet users love to shop. About half of online Chinese (52%) have used the internet to buy products in the past 12 months. Given the size of the online marketplace in China, this goes a long way in explaining the meteoric rise of commerce giants such as Alibaba and Baidu.
For the full year in 2014, the worldwide smartphone market grew to a total of 1,301.1 million units shipped — that’s up by 27.6 percent from the 1,019.4 million units shipped in 2013.
Over the past 5 years, the scale of mobile commerce in its various forms has grown at a remarkable rate. As more mobile computing devices — such as smartphones and media tablets — became available for browsing online content, the mobile commerce marketplace thrived.
The global outlook for media tablet shipments will further evolve as vendor diversification occurs and emerging markets drive more growth. The worldwide tablet market grew 11.5 percent year-over-year in the third quarter of 2014 with shipments reaching 53.8 million units, according to IDC.