According to Juniper Research, Subscription Video on Demand (SVoD) services — from leading providers such as Netflix and Amazon — will drive a surge in OTT revenues to reach $120 billion in 2022, and that’s up from $64 billion in 2017. In this environment, the traditional expensive bundle of pay-TV services will surely continue their decline.
Startup leaders across the 27 AR and VR sectors in the Digi-Capital Augmented and Virtual Reality Report and Deals Database raised $1 billion in the fourth quarter before the end of November. This is only the second time the billion dollar figure has been reached in a single quarter.
Never have viewers had so many options to connect to streaming content on their television set. Whether it be an enabled multimedia device, game console, or smart TV, nearly 70 million TV households in the U.S. have access to at least one.
Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.