Tag Archive | entertainment

Some Over-the-Top Video Subscribers Still Using Pay-TV

Video entertainment market research

Despite online TV rapidly growing in popularity, there’s no doubting the importance of the traditional TV set to the media consumption habits of internet users – even among those who are paying for an online TV service.

Source: GlobalWebIndex

How Virtual Reality Technology Gained New Momentum

virtual reality market research

Worldwide shipments of Augmented Reality (AR) and Virtual Reality (VR) headsets grew to 2.3 million units in 1Q17, according to IDC. With more products scheduled to ship in the second half of 2017, IDC is forecasting triple-digit growth for the full year.

Source: Digital Lifescapes

Nearly Half of Internet Users in France Adopt OTT Video

internet video France market research

Over-the-top (OTT) video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users (49.7%) and 38.7% of the overall population will access streaming video services at least once a month, according to eMarketer’s most recent forecast of digital video usage in France.

Source: eMarketer

Virtual and Augmented Reality M&A Outlook for 2017

VR and AR market research

Where the Digi-Capital ‘Augmented and Virtual Reality Report Q1 2017’ deals database tracked $1.5 billion investments in the last 12 months up to Q1 2017, there was only $600 million of M&As in the same period.

Source: Digi-Capital

Online Adults in UK Double Their Usage of Digital Video

UK online video market research

Adults in the UK will spend an average of 53 minutes per day watching digital video this year, that’s more than double what it was five years ago. By 2019, 10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.

Source: eMarketer

‘TV as a Service’ Revenue Will Reach $1.5 Billion in 2021

video TV entertainment market research

Video entertainment has evolved. ABI Research evaluates expectations of the TV as a Service (TVaaS) business model, and finds that TVaaS revenues will grow from 10% in 2016 to 35% of video software revenues in 2021.

Source: ABI Research

OTT Video Adoption in U.S. Homes Disrupts Pay-TV

OTT video market research

In December 2016, according to comScore data, more than 49 million homes – 53 percent of U.S. Wi-Fi connected homes – accessed at least one OTT service. Moreover, these households were active in viewing OTT content, doing so an average of 19 separate days during the month, and for 2.2 hours per usage day.

Source: comScore