Tag Archive | entertainment

Global Video-on-Demand Market to Reach $263 Million in 2016

online video on demand market research

Revenues from the global video-on-demand (VoD) market are expected to top $263 billion by 2016 — that’s a 27% increase over the $207 billion the industry generated in 2014, driven by rapid consumer adoption and expanding Internet penetration in emerging markets.

Source: Ooyala

More Upside Growth for U.S. OTT Video Streaming Market

American video entertainment market research

The American video entertainment realm has continued to evolve during 2015. Market development in the traditional pay-TV sector has been particularly difficult. However, there are still some significant upside opportunities in video streaming.

Source: Digital Lifescapes

Smart TVs and Blu-Ray Players Enable more OTT Video Usage



Global Connected TV Device shipments for Q3 2015 reached 52.7 million units — that’s an increase of 18% from 44.5 million in Q3 2014. The overall installed base of these devices has now surpassed 660 million units, with Smart TVs accounting for 47% of the total.

Source: Strategy Analytics

U.S. Connected TV Viewers will Reach 200 Million by 2019

US connected tv market research

Connected TVs have become mainstream in America, with over half of the U.S. population expected to watch streaming video content in 2016, and more than 60% adoption forecast by 2019. But the nuances of connected TV use are still evolving.

Source: eMarketer

Online Digital Content Market Share Reached 40%+ in 2015

digital content market research

IDATE estimates the global content industries market reached 145.5 billion EUR in 2014. On a global scale, 41.2% of revenues came from dematerialized digital channels — nearly twice the results of 2011.

Source: IDATE

Can American Pay-TV Providers Stabilize Subscriber Decline?

U.S. American pay-tv market research

As the video entertainment market evolves in America, the traditional pay-TV service providers are seeking to maintain their subscriber base in the face of rising operational costs related to content, which often directly translates into higher service fees for their customers.

Source: Digital Lifescapes

How China Became the Largest Pay-TV Marketplace in 2015

global pay-tv market research forecast

The video entertainment industry has experienced many changes during the last decade, but few were as dramatic as the shift in global pay-TV growth prospects. While many developed nations reached market saturation, emerging markets in the Asia-Pacific region assumed the market development leadership position.

Source: Digital Lifescapes


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