Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. It does, however, flatten among the 55 and older crowd — at six percent and one percent respectively.
Adults in the U.S. will spend an average of 5 hours and 31 minutes watching video each day this year, according to eMarketer, and digital video viewing across devices is driving growth — especially via smartphones and media tablets.
Revenue from OTT television program advertising — that is, commercial advertising placed in full-length TV-quality programming delivered via broadband — is expected to grow nearly four fold between 2015 and 2020, according to TDG.
With the growing popularity of independent OTT services, such as Netflix and HBO Go, customers are starting to demand a similar experience from their pay-TV subscriptions — including features such as content search, recommendations and mobile device support.
The installed base of U.S. connected TV sets reached 22 million in Q4 2014 — that’s up from 13 million in Q4 2013. The number of connected TVs now exceed that of Blu-ray disc players, which had an installed base of 20 million units in Q4 2014.
Movie viewers in North America are frequenting the theater less often. According to research for the MPAA, box office revenues in the U.S. and Canada fell 5% in 2014 to $10.4 billion. Meanwhile, the number of tickets sold declined 6% to 1.27 billion.
Traditional forms of video entertainment are already saturated in most of the developed nations around the globe. Meanwhile, some of the more promising emerging markets are growing at a more gradual rate than was anticipated, due to current economic pressures.