The U.S. B2B trade show market has shifted. In 2015, it was a $13.1 billion market, while by 2019, it had reached $15.58 billion. However, one year and a pandemic later, the U.S. B2B trade show market is expected to shrink by 64.3% to $5.56 billion. That said, the shift away from wasteful hospitality events toward substantive buyer engagement is real progress.
via Marketing Charts
The sudden shift to virtual events in the first half of 2020 produced mixed results in terms of attendance. While just over half of the events lost the audience in the transition, 46 percent gained attendees as a result. Removing travel requirements and audience familiarity with video presentations worked together to keep event attendance largely intact.
Conferencing applications are now the norm at home and work. Over 99% of respondents including both organizers and attendees report using conferencing applications for home use. They use an average of 4.8 different applications “often”.
By 2024, IDC expects this ratio to be 1:10. While the COVID-19 pandemic has impacted the creation of new unique data, the increased consumption of replicated data has fueled the continued growth of what IDC calls the ‘Global DataSphere’.
Open Source Summit North America is a conference for software developers, architects, and other technologists to collaborate, share information, learn about the latest technologies and gain a competitive advantage by using innovative open solutions.
via Linux Foundation
Attend ‘Think Digital’ to learn how to best enable new ways of working, manage risk and optimize cost, and maintain customer satisfaction. Adapt quickly by leveraging the latest advancements in technology, then engage with the experts who are leading the way. Online Registration is Free, so register now
via IBM Think
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