Each year we track the challenges marketers are having with content marketing in our research. This year, one challenge was far more pronounced than it has been — finding trained content marketing professionals.
Hiring content marketing practitioners is becoming a priority for companies. But the pool (puddle?) of experienced content marketers might be smaller than the growing desire for the talent.
Hiring a content marketing manager requires finding candidates with applicable “proven” skills. Ask yourself — Can the candidate write? Seriously, it’s the #1 criteria and the best way to determine competency and authentic credibility.