Online Payment Fraud will Reach $202 Billion by 2024
The digital payment era is here. Record numbers of online payments are being processed. And, nearly half the world will be using digital wallets by 2024, with transaction values to increase by almost 60 percent reaching over $9 trillion, according to Juniper Research.
Inept Marketers Still Ignoring Paid Media Fraud
“After analyzing 27 billion advertising impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.”
via eMarketer
Online Payment Fraud will Reach $48 Billion by 2023
According to the latest worldwide market study by Juniper Research, annual online payment fraud losses from eCommerce, airline ticketing, money transfer and banking services will reach $48 billion by 2023 — that’s up from the $22 billion in losses projected for 2018.
How the Rise of ‘Bad Bots’ Disrupt Advertising
Every online customer touchpoint – including websites, mobile apps, and APIs – is being attacked by bots. What are these bad bots doing? Interrupting good customer traffic, committing fraud, and stealing information – just advertising fraud alone is set to exceed $3.3 billion in 2018.
via Forrester
Why Data Privacy Rules will Disrupt Digital Advertising
Of more than 2,500 people surveyed, 83% thought regulation was needed – and 62% believed it was on the way within the next few years. Older respondents were most in favour of Wall Street-style controls on Silicon Valley, with 62% for, in comparison with 47% of Gen X, and 44% of millennials.
Exploring the Facebook Data Harvesting Fiasco
Hundreds of millions of Facebook users are likely to have had their private information harvested by companies that exploited the same terms as the firm that collected data and passed it on to Cambridge Analytica, according to a new whistleblower.
via The Guardian
Fake Social Followers: Marketing Fraud Investigation
The New York attorney general, Eric T. Schneiderman, opened an investigation into a company that sold millions of fake followers on social media platforms, some of them copying real users’ personal information.
Digital Trends: Advertising Fraud will Reach $6.5 billion in 2017
Advertising fraud is expected to cost marketers $6.5 billion in 2017. High-profile schemes frequently make headlines, including Methbot, a massive fraud effort that reportedly earned its criminal perpetrators $3-$5 million a day.
Source: Gartner
Advertising Fraud: Can Artificial Intelligence Reduce It?
When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage.
Source: Digital Lifescapes
Why Advertising Fraud is a Serious Problem for Marketers
Nearly half (48%) of respondents identified invalid traffic from bots and scripts as the most common type of ad fraud they encountered. That was followed by unauthorized rebrokering (13%), click cramming (13%) and ad stacking (10%).
Source: eMarketer
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