Tag Archive | fraud

Online Payment Fraud will Reach $48 Billion by 2023

Online Payment Fraud will Reach $48 Billion by 2023

According to the latest worldwide market study by Juniper Research, annual online payment fraud losses from eCommerce, airline ticketing, money transfer and banking services will reach $48 billion by 2023 — that’s up from the $22 billion in losses projected for 2018.

via Digital Lifescapes

How the Rise of ‘Bad Bots’ Disrupt Advertising

How the Rise of 'Bad Bots' Disrupt Advertising

Every online customer touchpoint – including websites, mobile apps, and APIs – is being attacked by bots. What are these bad bots doing? Interrupting good customer traffic, committing fraud, and stealing information – just advertising fraud alone is set to exceed $3.3 billion in 2018.

via Forrester

Why Data Privacy Rules will Disrupt Digital Advertising

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Of more than 2,500 people surveyed, 83% thought regulation was needed – and 62% believed it was on the way within the next few years. Older respondents were most in favour of Wall Street-style controls on Silicon Valley, with 62% for, in comparison with 47% of Gen X, and 44% of millennials.

via World Economic Forum

Exploring the Facebook Data Harvesting Fiasco

Exploring the Facebook Data Harvesting Fiasco

Hundreds of millions of Facebook users are likely to have had their private information harvested by companies that exploited the same terms as the firm that collected data and passed it on to Cambridge Analytica, according to a new whistleblower.

via The Guardian

Fake Social Followers: Marketing Fraud Investigation

Fake Followers: Marketing Fraud Investigation

The New York attorney general, Eric T. Schneiderman, opened an investigation into a company that sold millions of fake followers on social media platforms, some of them copying real users’ personal information.

via The New York Times

Digital Trends: Advertising Fraud will Reach $6.5 billion in 2017

advertising fraud market research

Advertising fraud is expected to cost marketers $6.5 billion in 2017. High-profile schemes frequently make headlines, including Methbot, a massive fraud effort that reportedly earned its criminal perpetrators $3-$5 million a day.

Source: Gartner

Advertising Fraud: Can Artificial Intelligence Reduce It?

advertising fraud market research

When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage.

Source: Digital Lifescapes