Global Cargo Tracking Revenue will Reach €1.8 Billion
Applications for the Internet of Things (IoT) are helping to transform the global cargo sector. According to Berg Insight, the number of active tracking devices deployed for cargo loading units — including trailers, intermodal containers, rail freight wagons, air cargo containers, cargo boxes and pallets — reached 6.1 million worldwide in 2018.
Global Nano GPS Chipset Market Development
The global Nano GPS chipset market was valued at $452.7 million in 2017 and is expected to expand at a CAGR of 12.02% from 2018 to 2026, to reach a value of $1.2 billion by the end of the forecast period.
via TMR
GPS and Internet of Things Enable New Tracking Apps
According to the latest market study by Berg Insight, the market for consumer GPS pet trackers and services in Europe and North America is forecast to grow from € 60 million in 2017 to reach about € 340 million in 2022.
Emerging New GPS Technology Applications Move Indoors
GPS personal tracking device shipments will more than double by 2021 with a 21 percent CAGR, as the industry shifts away from traditional markets, such as family and pet locator devices.
Source: Digital Lifescapes
How Mobile Enables Digital Proximity Marketing Apps
Digital map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Across all platforms, the U.S. digital map user base totaled 163 million in June 2014.
via eMarketer
Explore Upside Opportunities for Wireless Connectivity Integration
Wireless communication capabilities will become embedded in more and more everyday devices over time. The resulting connectivity applications seem limitless. Moreover, the growing demand creates a huge opportunity for wireless chipset manufacturers.
Annual wireless connectivity chipset shipments across Bluetooth, Wi-Fi, NFC, GPS, and ZigBee show no sign of slowing down, reaching almost nine billion annual shipments by 2019.
Early-Adopters Test Proximity Marketing via the Mobile Channel
Although aspects of proximity marketing — targeted marketing with a geographic radius of roughly 100 meters — have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.
Right now, the only thing that everyone agrees on is that 2014 will be filled with small-scale tests.
via eMarketer
More Wireless Telematics Apps for Commercial Fleets in 2014
There will be more M2M and traditional mobile communications applications introduced for the first time within the American commercial vehicle sector. New adoption within the non-trucking sector is expected to equal the trucking industry — in terms of numbers of connected vehicles — by the end of 2014.
And, it will dominate the commercial fleet telematics industry by the end of 2019, accounting for almost 50 million vehicles globally.
How UK Smartphone Owners Respond to Mobile Marketing
More and more UK consumers are reaching for smartphones while browsing in physical retail stores. A recent study looked at a wide range of shopping behaviors — from general research to price-checking and purchasing.
Researching is now the norm. Seven in 10 respondents had used their phones to check out potential purchases and compare prices.
via eMarketer
Exploring In-Store Retail Apps for Location-Based Mobile Data
Now retailers are evaluating, piloting and in some cases fully leveraging data sourced via in-store digital cameras, and various smartphone-based data sources to better understand customer movements and interactions in physical stores.
In most cases, anonymized location data is utilized to directly engage the consumer with relevant offers, messages and services or to plan product placements, adjacencies, and assortments.
via IDC Insights
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