Why the Future of Retail Growth is Omnichannel

While it might be tempting to look at online and offline shopping trends individually, doing so limits the ability to see the synergies. For example, click-and-collect retail shopping has increased 30 percent in the past two years — it represented 18% of online grocery sales in 2016 and now represents nearly half (48%).

via Nielsen

How Digital Commerce Will Transform Global Retail

Consumers are increasingly turning to online and mobile channels to make retail purchases that they traditionally would have made in-store in prior years — thanks to new online purchasing experiences like click-and-collect and mobile order-ahead.

via Digital Lifescapes

The Evolution of Online Grocery Shopping in America

Even in areas where online shopping has not been well adopted to date, such as in fresh food shopping, the tides are shifting. For example, our Global E-Commerce Study found that 26% of consumers have bought fresh groceries online — that’s up by 15% from 2016.

via Nielsen

Digital Retail will Transform Grocery Shopping

Food and beverage retail is the next big sector that will feel the influence of digital shopping. We’re seeing the shift already: 23% of U.S. shoppers bought groceries online in 2016, an increase of 20% versus just two years prior—and adoption has only accelerated since then.

via Nielsen

Fresh, Fast, and Local: Online Grocery Shopping is Coming

Even as we buy everything else with a mouse, when it comes to selecting fresh produce, meat, and other food items, most of us still prefer to do it in person. But a 2012 Nielsen survey of consumers in 56 countries suggests that opinions are changing:

The number of people stating they intend to buy food and beverages online grew by 44 percent over the last two years.

via Connected Life Exchange