Blitzscaling Basics for Aspiring Growth Hackers

“Blitzscaling is what we call both the general framework and the specific techniques that allow companies to achieve massive scale at incredible speed. If you’re growing at a rate that is so much faster than your competitors that it makes you feel uncomfortable, then hold on tight, you might be blitzscaling!”

via Strategy + Business

Digital Transformation Revenue will Reach $2.1 Trillion

Spending on digital transformation (DX) technologies will reach nearly $1.3 trillion in 2018 — that’s an increase of 16.8 percent over 2017. In 2021, DX spending will nearly double to more than $2.1 trillion, according to the latest worldwide market study by IDC.

via Digital Lifescapes

Why Digital Marketers will Focus on Quality Content

By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. These changes reflect a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying, turn marketers into growth hackers, and put long-tail publishers out of business.

Source: Forrester

Why B2B Influencer Marketing is Gaining New Momentum

Businesses are making $6.50 for every $1 spent on influencer marketing, according to a poll of marketing professionals conducted by Tomoson. The poll also found that marketers rate influencer marketing as their fastest-growing online customer-acquisition channel, outpacing organic search and email marketing.

Source: Tomoson

How Growth Hacking Techniques Improve Online Conversion

Web page A/B testing is still a top method used among client-side marketers to improve conversion rates. But other Growth Hacking methods, like site personalization, are becoming more of a priority for those who plan to implement it to increase results.

Source: eMarketer