Tag Archive | ibm

How B2B Brands Leverage Buyer-Focused Video

According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.

Source: THINK Marketing

Cloud Services Gain Momentum in Asia-Pacific Region

Asia-Pacific cloud computing market research

Global cloud computing service providers are well known in China and India, but they’re clearly not alone. According to the latest market study by 451 Research, there are nearly 200 vendors in both nations that are providing cloud services — such as IaaS, PaaS and SaaS.

Source: Digital Lifescapes

CCIX: an Open Acceleration Framework for Data Centers

CCIX open data center market research

Accelerating applications in the data center has become a requirement due to power and space constraints. Applications such as big data analytics, search, machine learning, NFV, wireless 4G/5G, in-memory database processing, video analytics, and network processing benefit from acceleration engines.

Source: PRNewswire

Hybrid Cloud Market will Grow by 22.5% from 2016 to 2021

IBM hybrid cloud market research

The hybrid cloud market will reach $91.74 billion by 2021, at a CAGR of 22.5% from 2016 to 2021. Standards for interoperability between cloud services and existing systems, avoiding vendor lock-in, and digital service applications are contributing towards the significant growth.

Source: PRNewswire

Building the Leading Digital Marketing Agency of Tomorrow

IBM digital marketing market research

As today’s CMO focuses on customer experience, the financial benefits of agency consolidation and territoriality are outweighed by the need for collaboration and agility.  Agencies need to become business experts, not just marketing experts.

Source: Gartner

Cognitive Computing Research Study Launched at CES 2016

IBM cognitive computing market research

The Consumer Technology Association (CTA) Foundation announced at #CES2016 an initiative in collaboration with IBM that will research how cognitive computing can provide better information to help transform the lives of the world’s growing aging population and persons with disabilities.

Source: CES 2016

Cloud Infrastructure Equipment Revenue passed $10B in Q3 2013

Despite a strong quarterly bounce from HP, Cisco managed to maintain leadership of the cloud infrastructure equipment market, having taken over the top ranking position for the first time in Q1 2013. While Cisco achieved a historic market share high of 14.6%, long-time leader IBM saw its share of the market fall to 12.9%.

For the third time in the last four quarters, cloud infrastructure equipment revenues passed the $10 billion milestone.

via Synergy Research