Curiosity: The Trending Skill You Didn’t Know You Needed

‘Applied Curiosity’ is the application of curiosity to do specific things like increase influence, inspire innovation, and prepare for competitive shifts in the global economy. Try these LinkedIn Learning courses now to strategically add curiosity into your repertoire of skills. They will be free for you through the end of June.

via LinkedIn

Why Most Technology Vendor Advertising Fails to Influence

“Today it seems like every single ad that we see, produced by any company anywhere has the same message: We are all in this together, blah, blah, blah. Consumers are so tired of these ads and “coronavirus emails from CEOs” their eyes are bleeding.”

via Futurum

Why Earned Media is More Effective than Advertising

“Nielsen survey research shows that earned presence is more likely than traditional paid marketing investments to influence consumers to switch brands. Recommendations and reviews, in particular, are forms of earned media that are more persuasive.”

via Nielsen

LinkedIn Study: Why Meaningful Influence Matters

“While four of the top five content categories were in line with expectations — Finance and Economy, Startup Strategies, Business and Management, Technology — it was Society and Culture that topped the list.”

via LinkedIn

Authentic Influencer Marketing Doesn’t Include Bribes

Influencers work with brands in different ways. Nearly half reported posting about a brand simply because they like it. In essence, they’re already advertising these brands to their audience before a paid sponsorship even comes into the picture.

via eMarketer

How to Select the Best Influencer for Your Business

Influencer marketing is an increasingly popular component of social marketing, offering new sources of content and greater potential reach into desired audiences. “Choose influencers based on audience reach, brand relevance and their ability to resonate with followers for favorable outcomes,” says Jay Wilson, research director at Gartner.

via Gartner

Why Digital Trust is Transforming Global Commerce

We have entered an age where individuals can have more sway than traditional institutions, and customers are not just meek consumers but social influencers who define brands. And because trust is moving into the hands of the many, there will be more of it around.

Source: World Economic Forum

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Digital Influencers are Leading a Marketing Transformation

“Influencers are the masters of their niches, and have established a high level of trust and two-way communication with their followers. They know how to incorporate a brand’s products and services into content people are watching and they do it very seamlessly.”

Source: Knowledge@Wharton

Savvy Firms Improve Customer Sentiment via Digital Marketing

More businesses are recognizing the benefits of leveraging the personal social networks used by their ‘recognized influencer’ employees, to increase the visibility and brand recognition of their organization.

Source: eMarketer