Tag Archive | influence

How to Select the Best Influencer for Your Business

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Influencer marketing is an increasingly popular component of social marketing, offering new sources of content and greater potential reach into desired audiences. “Choose influencers based on audience reach, brand relevance and their ability to resonate with followers for favorable outcomes,” says Jay Wilson, research director at Gartner.

via Gartner

Why Digital Trust is Transforming Global Commerce 

digital trust market research

We have entered an age where individuals can have more sway than traditional institutions, and customers are not just meek consumers but social influencers who define brands. And because trust is moving into the hands of the many, there will be more of it around.

Source: World Economic Forum

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Digital Influencers are Leading a Marketing Transformation

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Influencers are the masters of their niches, and have established a high level of trust and two-way communication with their followers. They know how to incorporate a brand’s products and services into content people are watching and they do it very seamlessly.”

Source: Knowledge@Wharton

Savvy Firms Improve Customer Sentiment via Digital Marketing

digital marketing influence market research

More businesses are recognizing the benefits of leveraging the personal social networks used by their ‘recognized influencer’ employees, to increase the visibility and brand recognition of their organization.

Source: eMarketer

Why B2B Influencer Marketing is So Effective for Tech Vendors

B2B IT Influencer Marketing

Business-to-business decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms. Word-of-mouth is a key driver, with business people looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources.

Source: eMarketer

Digital Media – Don’t be Shallow, Focus and Engage Deeply

There’s a shift afoot in digital media, one that is reshaping approaches to content publishing, advertising and e-commerce. It’s a shift away from chasing traffic in bulk, towards a more subtle measure of an audience.

It is about the quality of a user’s visit – the time spent on a site, the depth of engagement. It is the rise of Attention Minutes.

via World Economic Forum