“The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”
“All over the world, the way people get around is changing quickly. However, it’s possible that there’s no greater hub for developing the future of transportation technology than the Netherlands.”
Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.
Technology has made good product launches more challenging. It has lowered the bar for product development, allowing companies and startups to roll out more launches more quickly and cheaply. Digital technologies in particular have allowed companies to rapidly pilot and scale new services.
Source: McKinsey & Company
Mobile AR’s installed base could grow to over 3 billion by 2021, while smartglasses, premium VR and mobile VR combined might top 100 million in the same timeframe (so tens of millions for each platform individually). This makes mobile AR’s installed base more than 25x all AR/VR headsets long-term.
IDC expects it will take until 2027 for 75% of organizations to have digitally transformed. Furthermore, by 2022, IDC also predicts that 80% of revenue growth will depend on digital offerings and operations.