Digital Marketing: the Laggards Struggle to Embrace Change

As a variety of research demonstrates, many marketing organizations still struggle with challenges like adapting company culture for digital technology, and figuring out who should spearhead implementation efforts. Outsourcing strategy and execution to smaller Ad agencies isn’t progress.

Source: eMarketer

Coexistence: Adopting an Optimal IT Infrastructure Model

In previous global market studies, senior executive decision makers have stated that they are likely to always have a blend of traditional on-premises IT and cloud-based services. Cloud computing has enabled organizations to increase their overall utilization of existing IT assets.

Source: Business Technology Roundtable

Huge Challenge to Staff Today’s Progressive Marketing Team

In a constantly evolving digital marketing landscape, U.S. companies want their key marketing personnel to remain both informed and nimble. According to new research, almost seven in 10 feel the drive to innovate will impact their staffing decisions over the next two years.

Source: eMarketer

Digital Transformation is Now Pervasive Across the Globe

At its basic level, Digital Transformation requires a) the innovative application of technology to b) improve something that ultimately c) drives value. These three components are interlocking, as a set of gears in a well-oiled machine — utilizing eight proven business principles.

Source: No Jitter

Why Blockchain is the Future of Financial Infrastructure

Over the last three years alone, more than 2,500 distributed ledger technology patents have been filed, $1.4 billion in venture capital investments have been made, and the leading blockchain consortium boasts 45 of the world’s largest financial institutions.

Source: World Economic Forum

New Financial Services Digital Transformation is Led by FinTech

New research has uncovered data that suggests the FinTech sector in Africa is now poised for exponential and rapid growth that will challenge existing financial services providers, despite the fact that it’s in the early stages of adoption relative to the rest of the world.

Source: Digital Lifescapes

How Augmented Reality Apps will Transform Vehicles

By 2025, ABI Research analysts predict that more than 15 million AR HUDs will ship — with more than 11 million to be embedded solutions. However, there are numerous issues that must be resolved, in order for mainstream market development to blossom.

Source: Digital Lifescapes