Tag Archive | innovation

Mobile Internet Tech Investment Peaked in 2015 – What’s Next?

mobile internet investment market research

The $69 billion invested in Mobile Internet in 2015 was extraordinary, peaking in Q3 at $21B before dropping back to $16B in Q4. Mobile travel/transport and mCommerce took around 2/3 of all investment, with billions in lifestyle, food/drink and advertising/marketing.

Source: Digi-Capital

Building the Leading Digital Marketing Agency of Tomorrow

IBM digital marketing market research

As today’s CMO focuses on customer experience, the financial benefits of agency consolidation and territoriality are outweighed by the need for collaboration and agility.  Agencies need to become business experts, not just marketing experts.

Source: Gartner

More U.S. Healthcare Providers are Adopting Cloud Computing

healthcare cloud computing market research

Across all hospitals, 30% of the respondents said they were comfortable with cloud in 2014, while an additional 41.5% respondents said they were more comfortable with cloud in 2015 than they were in 2014. Barriers to cloud adoption, primarily comfort levels with security and compliance, are clearly coming down.

Source: IDC

Global C-Suite Study – Explore the CEO Point of View

IBM Global C-Suite market research

The leading CEOs are aggressively deploying new business models through ecosystems. Discover new ways to focus on customers that can lead to non-traditional opportunities.

Source: IBM

International TV Trends: Rising Adoption of SVOD Content

international TV SVOD market research

More than 8,500 new TV and SVOD program concepts were launched in 2015 in the 44 countries. More than half of these new programs are original and local creations. Series spearhead the new programming figures (40% ) followed by factual programs – magazines, documentaries (37%), and entertainment programs (23%).

Source: Eurodata TV Worldwide

How T-Mobile Totally Disrupted the U.S. Mobile Marketplace

US mobile service provider market research

Now all U.S. mobile service providers are improving their profit margins by steering customers to unsubsidized smartphone purchases, resulting in higher equipment revenue and lower subsidy expenses.

Source: TBR

Anticipate Disruption from the Fourth Industrial Revolution

fourth industrial revolution market research

The speed of current breakthroughs has no historical precedent. When compared with previous industrial revolutions, the Fourth is evolving at an exponential rather than a linear pace. Moreover, it is disrupting almost every industry in every country.

Source: World Economic Forum

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