Tag Archive | innovation

Rise of Hybrid Marketing and Data Science Talent

hybrid digital marketing data science

The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”

Source: NewsCred

How The Netherlands Invents the Future of Transportation

future transportation

“All over the world, the way people get around is changing quickly. However, it’s possible that there’s no greater hub for developing the future of transportation technology than the Netherlands.”

Source: Futurism

Customer Experience is a Key to Digital Transformation

digital transformation market research

Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.

Source: eMarketer

How New Digital Transformation Projects Drive Growth

digital transformation market research

Technology has made good product launches more challenging. It has lowered the bar for product development, allowing companies and startups to roll out more launches more quickly and cheaply. Digital technologies in particular have allowed companies to rapidly pilot and scale new services.

Source: McKinsey & Company

Why Mobile Augmented Reality Has Huge Upside Potential

mobile augmented reality market research

Mobile AR’s installed base could grow to over 3 billion by 2021, while smartglasses, premium VR and mobile VR combined might top 100 million in the same timeframe (so tens of millions for each platform individually). This makes mobile AR’s installed base more than 25x all AR/VR headsets long-term.

Source: Digi-Capital

How Digital Transformation will Disrupt More Industries

digital transformation market research

IDC expects it will take until 2027 for 75% of organizations to have digitally transformed. Furthermore, by 2022, IDC also predicts that 80% of revenue growth will depend on digital offerings and operations.

Source: IDC

Explore the World’s 10 Most Competitive Economies

global economy market research

Almost 10 years after the economic crisis, the world economy is in much better shape. The slow yet steady growth seen over the last few years is set to continue, with a predicted 3.5% in growth in 2017.

Source: World Economic Forum