Tag Archive | innovation

Why Cloud Computing Adoption is Still Driven by Lower TCO

public cloud computing market research

Today, 72% of organizations have a portion of their computing infrastructure in the cloud. And, as 56% of technology decision-makers are still investigating where cloud use can be leveraged, it is important to understand usage plans across various cloud service models and business drivers.

Source: IDG

Digital Marketing Superheroes are the Catalyst for Change

digital marketing business transformation leadership

The most successful CMOs will be progressive, forward-thinking catalysts of organizational change. They must be fully cognizant of what it really means to be a digital marketing practitioner. They will lead by example. They will also protect the few change-agents from the gang of legacy organization antibodies that will try to undermine and eliminate any plan to disrupt the traditional marketing status-quo.

Source: Digital Lifescapes

How Crowdfunding will Ignite Tech Start-Up Growth in 2016

technology market predictions 2016

Are you ready for the next wave of technology innovations to create opportunities in the new year, or are you concerned about the potential for a digital disruption to upset your current business model? Who knows what the future will bring? Industry analysts, that’s who.

Source: Digital Lifescapes

Why Cloud Technology Gained Executive Mind-Share in 2015

cloud computing services market research

Of all the emerging business technologies, 63% of survey respondents believe cloud computing services will be particularly important in the near term. While enterprise mobility solutions (61%) and the Internet of Things (57%) were also significant, cloud technology was top-of-mind for executives.

Source: eMarketer

How Cloud-Enabled Innovation will Empower and Disrupt

cisco global cloud index market research

Today, CEOs in all industries and geographies recognize that in 2016 they’ll have an important choice to make — regarding the development of a cohesive digital business transformation agenda — either be empowered by superior cloud-enabled innovations, or risk being disrupted by more progressive market leaders.

Source: Business Technology Roundtable

Digital Darwinism – Who Will Prosper from this Disruption?


Take a look at the turnover rate of the Fortune 1000 over the last 40 years, starting from 1973. By 1983, about one-third of these companies had fallen off the list. By 2013, 70% of the companies were replaced by new ones. This pace of change will continue to increase: only a third of today’s major corporations are expected to survive the next 25 years.

Source: World Economic Forum

Marketing 2020: Digital Reality Creates Huge Skills Gap

digital marketing innovation market research

Constant innovation relies upon a broad range of digital marketing skills. But these skills are in high demand and short supply – and there’s concern that matters may be getting worse. “A digital skills shortage is a big concern for many employers.”

Source: Guardian


Get every new post delivered to your Inbox.

Join 100 other followers