The $69 billion invested in Mobile Internet in 2015 was extraordinary, peaking in Q3 at $21B before dropping back to $16B in Q4. Mobile travel/transport and mCommerce took around 2/3 of all investment, with billions in lifestyle, food/drink and advertising/marketing.
As today’s CMO focuses on customer experience, the financial benefits of agency consolidation and territoriality are outweighed by the need for collaboration and agility. Agencies need to become business experts, not just marketing experts.
Across all hospitals, 30% of the respondents said they were comfortable with cloud in 2014, while an additional 41.5% respondents said they were more comfortable with cloud in 2015 than they were in 2014. Barriers to cloud adoption, primarily comfort levels with security and compliance, are clearly coming down.
More than 8,500 new TV and SVOD program concepts were launched in 2015 in the 44 countries. More than half of these new programs are original and local creations. Series spearhead the new programming figures (40% ) followed by factual programs – magazines, documentaries (37%), and entertainment programs (23%).
Source: Eurodata TV Worldwide
Now all U.S. mobile service providers are improving their profit margins by steering customers to unsubsidized smartphone purchases, resulting in higher equipment revenue and lower subsidy expenses.
The speed of current breakthroughs has no historical precedent. When compared with previous industrial revolutions, the Fourth is evolving at an exponential rather than a linear pace. Moreover, it is disrupting almost every industry in every country.
Source: World Economic Forum